{"id":2596,"date":"2023-04-29T11:54:01","date_gmt":"2023-04-29T11:54:01","guid":{"rendered":"https:\/\/podcastreporter.com\/?p=2596"},"modified":"2023-04-29T15:37:44","modified_gmt":"2023-04-29T15:37:44","slug":"655-measuring-real-success-of-your-podcast","status":"publish","type":"post","link":"https:\/\/podcastreporter.com\/?p=2596","title":{"rendered":"655- Measuring real success of your podcast"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_7675\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-2596-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/traffic.libsyn.com\/secure\/fgcastgain\/655-_Real_success_in_podcasting_-ff.mp3?_=1\" \/><a href=\"https:\/\/traffic.libsyn.com\/secure\/fgcastgain\/655-_Real_success_in_podcasting_-ff.mp3\">https:\/\/traffic.libsyn.com\/secure\/fgcastgain\/655-_Real_success_in_podcasting_-ff.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"https:\/\/traffic.libsyn.com\/secure\/fgcastgain\/655-_Real_success_in_podcasting_-ff.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/podcastreporter.com\/?powerpress_pinw=2596-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/traffic.libsyn.com\/secure\/fgcastgain\/655-_Real_success_in_podcasting_-ff.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"655-_Real_success_in_podcasting_-ff.mp3\">Download<\/a><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-17\" src=\"https:\/\/podcastreporter.com\/wp-content\/uploads\/2020\/06\/cropped-Album-art-Podcast-Reporter.jpg\" alt=\"\" width=\"400\" height=\"351\" srcset=\"https:\/\/podcastreporter.com\/wp-content\/uploads\/2020\/06\/cropped-Album-art-Podcast-Reporter.jpg 400w, https:\/\/podcastreporter.com\/wp-content\/uploads\/2020\/06\/cropped-Album-art-Podcast-Reporter-300x263.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>In this episode, we examine the views of podcaster <a href=\"http:\/\/cashflowpodcasting.com\"><em><strong>Ben Krueger<\/strong><\/em><\/a> in the area of measuring success in podcasting. He explains this in an article from his show, <a href=\"http:\/\/cashflowpodcasting.com\"><em><strong>cashflowpodcasting.com<\/strong><\/em><\/a>. The article is titled <a href=\"https:\/\/cashflowpodcasting.com\/measure-podcast-success\/?inf_contact_key=8e34d55869c9885898267d733ae53a13\"><em><strong>&#8220;How to measure real podcast success.&#8221;<\/strong><\/em><\/a><\/p>\n<figure id=\"attachment_217\" aria-describedby=\"caption-attachment-217\" style=\"width: 400px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-217\" src=\"https:\/\/podcastreporter.com\/wp-content\/uploads\/2020\/06\/Ben-Krueger.jpg\" alt=\"\" width=\"400\" height=\"408\" srcset=\"https:\/\/podcastreporter.com\/wp-content\/uploads\/2020\/06\/Ben-Krueger.jpg 400w, https:\/\/podcastreporter.com\/wp-content\/uploads\/2020\/06\/Ben-Krueger-294x300.jpg 294w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption id=\"caption-attachment-217\" class=\"wp-caption-text\">Ben Krueger<\/figcaption><\/figure>\n<p>As is well known from other podcasters like <a href=\"http:\/\/schoolofpodcasting.com\"><em><strong>Dave Jackson of schoolofpodcasting.com<\/strong><\/em><\/a> and <a href=\"http:\/\/theaudacitytopodcast.com\"><em><strong>Daniel J Lewis of theaudacitytopodcast.com<\/strong><\/em><\/a>, a real measure of success is not just by the measurement of downloads of an episode or a series of them. In the podosphere, the real measure of success depends on much more than the numbers of downloads. As Ben states: <em>&#8220;While this is an important metric, it\u2019s not the only one that matters when measuring the success of a podcast&#8230;<\/em><em>While this is an important metric, it\u2019s not the only one that matters when measuring the success of a podcast&#8230;<\/em><em>In fact, comparing download numbers to other podcasters can be misleading and discouraging, especially for niche podcasts that serve a specific audience.<\/em><em>&#8220;<\/em><\/p>\n<p>Ben continues as he looks at specific types of podcast niches and genres: <em>&#8220;It\u2019s time to take a holistic approach to understand the unique needs and expectations of your audience and track metrics that align with your podcast goals.&#8221;<\/em><\/p>\n<p>In fact, Ben delivers to the reader a <strong>Podcast Success Tracker Spreadsheet<\/strong>, which is included in the article. This is a tool that can track the metrics that should really matter to the podcaster.<\/p>\n<div id=\"page-container\" class=\"et-animated-content\">\n<div id=\"et-main-area\">\n<div id=\"main-content\">\n<div class=\"container\">\n<div id=\"content-area\" class=\"clearfix\">\n<div id=\"left-area\">\n<article id=\"post-62859\" class=\"et_pb_post post-62859 post type-post status-publish format-standard has-post-thumbnail hentry category-successes tag-analyze-reviews-ratings tag-assess-roi tag-how-to-measure-real-podcast-success tag-how-to-track-user-engagement tag-measure-success tag-monitor-engagement tag-monitor-listenership tag-podcast-success tag-reviews tag-track-goals\">\n<div class=\"entry-content\">\n<p><button data-leadbox-popup=\"dYLVUsLqLK7EEKTFMKsTpc\" data-leadbox-domain=\"authorityengine.lpages.co\">Get Your Podcast Success Tracker<\/button><\/p>\n<div class=\"lwptoc lwptoc-autoWidth lwptoc-baseItems lwptoc-light lwptoc-notInherit\" data-smooth-scroll=\"1\" data-smooth-scroll-offset=\"24\" data-lwptoc-initialized=\"1\">\n<div class=\"lwptoc_i\">\n<div class=\"lwptoc_header\">\n<hr \/>\n<p><span class=\"lwptoc_toggle\">Now, the sections of content that Ben delivers in this article and which should be areas for podcasters to notice are the following:<\/span><\/p>\n<\/div>\n<div class=\"lwptoc_header\"><span class=\"lwptoc_toggle\">\u00a0<\/span><\/div>\n<div class=\"lwptoc_items lwptoc_items-visible\">\n<div class=\"lwptoc_itemWrap\">\n<div class=\"lwptoc_item\"><a href=\"https:\/\/cashflowpodcasting.com\/measure-podcast-success\/?inf_contact_key=8e34d55869c9885898267d733ae53a13#Identify_Your_Podcast_Goals\"><span class=\"lwptoc_item_label\">Identify Your Podcast Goals<\/span><\/a><\/div>\n<div class=\"lwptoc_item\">\n<p><a href=\"https:\/\/cashflowpodcasting.com\/measure-podcast-success\/?inf_contact_key=8e34d55869c9885898267d733ae53a13#Which_Metrics_Should_You_Track\"><span class=\"lwptoc_item_label\">Which Metrics Should You Track?<\/span><\/a><\/p>\n<div class=\"lwptoc_itemWrap\">\n<div class=\"lwptoc_item\"><a href=\"https:\/\/cashflowpodcasting.com\/measure-podcast-success\/?inf_contact_key=8e34d55869c9885898267d733ae53a13#Audience_Growth\"><span class=\"lwptoc_item_label\">Audience Growth<\/span><\/a><\/div>\n<div class=\"lwptoc_item\"><a href=\"https:\/\/cashflowpodcasting.com\/measure-podcast-success\/?inf_contact_key=8e34d55869c9885898267d733ae53a13#Become_The_Go-To_Authority\"><span class=\"lwptoc_item_label\">Become The Go-To Authority<\/span><\/a><\/div>\n<div class=\"lwptoc_item\"><a href=\"https:\/\/cashflowpodcasting.com\/measure-podcast-success\/?inf_contact_key=8e34d55869c9885898267d733ae53a13#Client_Acquisition\"><span class=\"lwptoc_item_label\">Client Acquisition<\/span><\/a><\/div>\n<div class=\"lwptoc_item\"><a href=\"https:\/\/cashflowpodcasting.com\/measure-podcast-success\/?inf_contact_key=8e34d55869c9885898267d733ae53a13#Speaking_Opportunities\"><span class=\"lwptoc_item_label\">Speaking Opportunities<\/span><\/a><\/div>\n<div class=\"lwptoc_item\"><a href=\"https:\/\/cashflowpodcasting.com\/measure-podcast-success\/?inf_contact_key=8e34d55869c9885898267d733ae53a13#Business_Development_Partnerships\"><span class=\"lwptoc_item_label\">Business Development Partnerships<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"lwptoc_item\"><a href=\"https:\/\/cashflowpodcasting.com\/measure-podcast-success\/?inf_contact_key=8e34d55869c9885898267d733ae53a13#Other_Metrics_To_Track\"><span class=\"lwptoc_item_label\">Other Metrics To Track<\/span><\/a><\/div>\n<div class=\"lwptoc_item\"><a href=\"https:\/\/cashflowpodcasting.com\/measure-podcast-success\/?inf_contact_key=8e34d55869c9885898267d733ae53a13#How_To_Improve_Each_Metric\"><span class=\"lwptoc_item_label\">How To Improve Each Metric<\/span><\/a><\/div>\n<div class=\"lwptoc_item\"><a href=\"https:\/\/cashflowpodcasting.com\/measure-podcast-success\/?inf_contact_key=8e34d55869c9885898267d733ae53a13#What_Makes_A_Podcast_Successful\"><span class=\"lwptoc_item_label\">What Makes A Podcast Successful?<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Ben also recommends that you be specific in these areas, especially in the most common goals of:<\/p>\n<p><strong>Audience growth;<\/strong><\/p>\n<p><strong>Becoming the go-to authority in your niche;<\/strong><\/p>\n<p><strong>Client\/customer acquisition;<\/strong><\/p>\n<p><strong>Speaking opportunities;<\/strong><\/p>\n<p><strong>Business development partnerships.<\/strong><\/p>\n<p>Goal-setting and planning are key elements, rather than emotion and impulse:\u00a0 <em>&#8220;By defining clear and measurable goals, you\u2019ll be able to stay on track and make informed decisions about the direction of your podcast.&#8221;<\/em><\/p>\n<div class=\"key-takeaway\">\n<div class=\"takeaway-body\">\n<div class=\"key-content\">\n<hr \/>\n<p>Ben also suggests which metrics should be tracked. He suggests on &#8220;<em style=\"font-family: NonBreakingSpaceOverride, 'Hoefler Text', 'Noto Serif', Garamond, 'Times New Roman', serif; letter-spacing: normal;\">Focusing on ONE PRIMARY goal, with 1 or 2 secondary goals (if you must) will help you prioritize and actually drive results toward your goal with focus and clarity&#8230;.&#8221;\u00a0<\/em>such as:<\/p>\n<\/div>\n<\/div>\n<\/div>\n<ul>\n<li>Audience growth;<\/li>\n<li>Downloads and email sign-ups;<\/li>\n<li>Creating your podcast as an AUTHORITY;<\/li>\n<li>Client acquisition;<\/li>\n<li>Response to your calls-to-action;<\/li>\n<li>Speaking opportunities: &#8220;<em>This includes invitations to speak on other podcasts or at events, or inquiries that come through your podcast\u2019s website or social media channels.&#8221;;<\/em><\/li>\n<li>Opportunities for BUSINESS DEVELOPMENT partnerships;<\/li>\n<\/ul>\n<p>Besides these, Ben recommends later in the article other metrics to track, such as <em><strong>listener behavior<\/strong><\/em>. And one of the most important metric to follow is the financial one: &#8220;<em><strong>Finally, track the return on investment (ROI) of your podcast.&#8221;<\/strong><\/em><\/p>\n<div class=\"flex justify-between lg:block\">\n<div class=\"text-gray-400 flex self-end lg:self-center justify-center mt-2 gap-2 md:gap-3 lg:gap-1 lg:absolute lg:top-0 lg:translate-x-full lg:right-0 lg:mt-0 lg:pl-2 visible\">\n<div>\n<p>Ben also urges you to improve each metric, with some other tips, such as the &#8220;CTA templates&#8221; that he provides, in addition to your taking steps to own <em>continuous growth toward your goals<\/em>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<footer id=\"main-footer\">\n<div class=\"container\">\n<div id=\"footer-widgets\" class=\"clearfix\">\n<div class=\"footer-widget\">\n<div id=\"text-2\" class=\"fwidget et_pb_widget widget_text\">\n<div class=\"textwidget\">\n<p>All in all, we recommend that you review Ben&#8217;s suggestions to analyze and determine which metrics you will use and other tactics for you to measure the success of your podcast. This exercise should be a worthwhile activity that can help your podcast show.<\/p>\n<p>Thank you for listening and for your attention.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/footer>\n<\/div>\n<\/div>\n<p>Copyright (c) 2023, Matrix Solutions Corporation and michaelandmike.com and Ben Krueger of Cashflowpodcasting.com. All rights reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode, we examine the views of podcaster Ben Krueger in the area of measuring success in podcasting. He explains this in an article from his show, cashflowpodcasting.com. The article is titled &#8220;How to measure real podcast success.&#8221; As is well known from other podcasters like Dave Jackson of schoolofpodcasting.com and Daniel J Lewis [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[139,138,12,9,2,892,13],"_links":{"self":[{"href":"https:\/\/podcastreporter.com\/index.php?rest_route=\/wp\/v2\/posts\/2596"}],"collection":[{"href":"https:\/\/podcastreporter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcastreporter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcastreporter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/podcastreporter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2596"}],"version-history":[{"count":5,"href":"https:\/\/podcastreporter.com\/index.php?rest_route=\/wp\/v2\/posts\/2596\/revisions"}],"predecessor-version":[{"id":2601,"href":"https:\/\/podcastreporter.com\/index.php?rest_route=\/wp\/v2\/posts\/2596\/revisions\/2601"}],"wp:attachment":[{"href":"https:\/\/podcastreporter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcastreporter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcastreporter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}