{"id":1988,"date":"2021-09-06T17:33:27","date_gmt":"2021-09-06T17:33:27","guid":{"rendered":"https:\/\/podcastreporter.com\/?p=1988"},"modified":"2021-08-31T16:19:51","modified_gmt":"2021-08-31T16:19:51","slug":"577-determining-which-people-can-be-good-podcast-guests","status":"publish","type":"post","link":"https:\/\/podcastreporter.com\/?p=1988","title":{"rendered":"577- Determining which people can be good podcast guests"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_3219\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-1988-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/traffic.libsyn.com\/secure\/fgcastgain\/577-_Which_people_may_not_be_suitable_for_guesting-f.mp3?_=1\" \/><a href=\"https:\/\/traffic.libsyn.com\/secure\/fgcastgain\/577-_Which_people_may_not_be_suitable_for_guesting-f.mp3\">https:\/\/traffic.libsyn.com\/secure\/fgcastgain\/577-_Which_people_may_not_be_suitable_for_guesting-f.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"https:\/\/traffic.libsyn.com\/secure\/fgcastgain\/577-_Which_people_may_not_be_suitable_for_guesting-f.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/podcastreporter.com\/?powerpress_pinw=1988-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/traffic.libsyn.com\/secure\/fgcastgain\/577-_Which_people_may_not_be_suitable_for_guesting-f.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"577-_Which_people_may_not_be_suitable_for_guesting-f.mp3\">Download<\/a><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-16\" src=\"https:\/\/podcastreporter.com\/wp-content\/uploads\/2020\/06\/Album-art-Podcast-Reporter-300x282.jpg\" alt=\"\" width=\"300\" height=\"282\" \/><\/p>\n<p>In this episode, we discuss podcast interview guesting &#8212; but more from the angle of which people can be good guests as opposed to the folks for whom guesting will probably not work.<\/p>\n<p>For this theme, we turn to a post from <em><strong>Tom Schwab<\/strong><\/em>, a podcast interviewer with a site called <a href=\"https:\/\/interviewvalet.com\/team-tom-schwab\/\"><em><strong>Interview Valet<\/strong><\/em><\/a>, as well as author of the book <a href=\"https:\/\/www.amazon.com\/PODCAST-GUEST-PROFITS-business-interview-ebook\/dp\/B01N01ZIF7\/ref=sr_1_3?dchild=1&amp;keywords=podcast+guest+profits&amp;qid=1630086487&amp;sr=8-3\"><em><strong>Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy<\/strong><\/em><\/a><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-1630\" src=\"https:\/\/podcastreporter.com\/wp-content\/uploads\/2021\/08\/Tom-Schwab-of-Interview-Valet-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" \/><\/p>\n<p>Now, I have known Tom Schwab since 2015, and I have interviewed him in several podcast shows, including this one, in the past. I have a copy of his book, and I find it very helpful for those who want to focus on becoming guests on other podcasts, in addition to interviewing guests. I would strongly encourage aspiring or new podcasters to read this book and find out about the art of guesting on other podcasts from podcasters, in order to get discovered and increase your reach in the podosphere.<\/p>\n<hr \/>\n<p>So in this article, Tom explains how podcast guesting <em><strong>may not work<\/strong><\/em> for certain people within these five suggestions and tips:<\/p>\n<table role=\"presentation\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"m_-8290510576984829046hs_padded\">\n<div id=\"m_-8290510576984829046hs_cos_wrapper_module_16293077396552\">\n<div id=\"m_-8290510576984829046hs_cos_wrapper_module_16293077396552_\">\n<p>1. &#8220;<strong>Your Clients Are Geographically Constrained<\/strong><\/p>\n<p><em> It&#8217;s not about reaching more people, it&#8217;s about reaching more ideal customers.<\/em><\/p>\n<p>2. <strong>Transactional Sales with low Life Time Value<\/strong><\/p>\n<p><em>I&#8217;m not going to hire a lawyer, accountant, or surgeon from a Facebook Ad.\u00a0 Conversely<\/em>,<em> if the purchase is a low-cost, low-risk, transactional purchase I don&#8217;t need to spend 30 to 45 minutes to get to know the company or founder.<\/em><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div id=\"m_-8290510576984829046hs_cos_wrapper_module-0-0-1\"><\/div>\n<table role=\"presentation\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"m_-8290510576984829046hs_padded\">\n<div id=\"m_-8290510576984829046hs_cos_wrapper_module_16248276602571\">\n<div id=\"m_-8290510576984829046hs_cos_wrapper_module_16248276602571_\">\n<p>3. <strong>One Time or Perishable Product<\/strong><\/p>\n<p><em>While podcasts may not be evergreen, they are like a can of soup &#8211; good for 3 to 5 years<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<p>4. <strong>Your Digital Presence is Weak<\/strong><\/p>\n<p><em>When I hear you on a podcast before I engage I will check out your website and social media.\u00a0 Here is an <a href=\"https:\/\/ckc6004.na1.hubspotlinks.com\/Btc\/OP+113\/cKc6004\/VWHrRR5r0XfhW4n5s2j8f1qQ6W6G5rDL4wLS4qMpKrlp3lSbNV1-WJV7CgD11W3jpMfL386NbrMr2R_vMWyWwW30rbW27bkW9BW79d-rF1H9HgJW9d41xh7-fkGYN2vj6jG60ZP6W7R1yD_14f-MCW81XtFs5DxVjzW4Gdp3q4qMqQyW6dCqbr83h121VMhCSc8RQxxwVN1ZN65ndB83W7Gjdwj16ZrtmW44XjtC5MmxfCN1JLnPcb5pqzW1RwbnD1yXMt_W6K8J0b6gNXg1W5n5jw_67-g2JW5W9Pd73Rdb3ZN4VSzNBGJqM0W5rxQh54pbXMfW4HVlGn96XGDB3btJ1\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/cKc6004.na1.hubspotlinks.com\/Btc\/OP%2B113\/cKc6004\/VWHrRR5r0XfhW4n5s2j8f1qQ6W6G5rDL4wLS4qMpKrlp3lSbNV1-WJV7CgD11W3jpMfL386NbrMr2R_vMWyWwW30rbW27bkW9BW79d-rF1H9HgJW9d41xh7-fkGYN2vj6jG60ZP6W7R1yD_14f-MCW81XtFs5DxVjzW4Gdp3q4qMqQyW6dCqbr83h121VMhCSc8RQxxwVN1ZN65ndB83W7Gjdwj16ZrtmW44XjtC5MmxfCN1JLnPcb5pqzW1RwbnD1yXMt_W6K8J0b6gNXg1W5n5jw_67-g2JW5W9Pd73Rdb3ZN4VSzNBGJqM0W5rxQh54pbXMfW4HVlGn96XGDB3btJ1&amp;source=gmail&amp;ust=1630162108597000&amp;usg=AFQjCNG0TkujRt1DtnNKpLaOMr_LXiRuTQ\">online assessment to find if podcast interview marketing will work for you.<\/a><\/em><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div id=\"m_-8290510576984829046hs_cos_wrapper_module_16294823282631\"><\/div>\n<table role=\"presentation\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"m_-8290510576984829046hs_padded\">\n<div id=\"m_-8290510576984829046hs_cos_wrapper_module-0-0-2\">\n<div id=\"m_-8290510576984829046hs_cos_wrapper_module-0-0-2_\">\n<p>5. <strong>Not Committed To Delivering Value<\/strong><\/p>\n<p><em>This means everyone must win: Audience, Host, Guest, and us.\u00a0Guests won&#8217;t get the desired results if they don&#8217;t take an active part in making a great interview:<\/em><\/p>\n<p><em>Show up on time\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<a href=\"https:\/\/ckc6004.na1.hubspotlinks.com\/Btc\/OP+113\/cKc6004\/VWHrRR5r0XfhW4n5s2j8f1qQ6W6G5rDL4wLS4qMpKrl53lSbtV1-WJV7CgKfkW7ThZnP3fjx45W5sV_CD1dc1z8N6qgyCgw8-VFW16pVjv2QhdVDW3qYFJN97q8gdW16WjNj97QhCyW2c7JJM3fwX_YW84_RdG69161ZN7FWSbLchk8bMfY9jRBRN6NW82WnT47R2LNyW80Cvxb65mzdWW7kByYc7rbGfmW818-T65g1cwYW7jjhph5lRHQTW5Y1z3j2z_0XKW3PxT177Xb8BdW7fXgDF1C_Fz3W8CqczJ43SLRyW38XC_F69V3XL345C1\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/cKc6004.na1.hubspotlinks.com\/Btc\/OP%2B113\/cKc6004\/VWHrRR5r0XfhW4n5s2j8f1qQ6W6G5rDL4wLS4qMpKrl53lSbtV1-WJV7CgKfkW7ThZnP3fjx45W5sV_CD1dc1z8N6qgyCgw8-VFW16pVjv2QhdVDW3qYFJN97q8gdW16WjNj97QhCyW2c7JJM3fwX_YW84_RdG69161ZN7FWSbLchk8bMfY9jRBRN6NW82WnT47R2LNyW80Cvxb65mzdWW7kByYc7rbGfmW818-T65g1cwYW7jjhph5lRHQTW5Y1z3j2z_0XKW3PxT177Xb8BdW7fXgDF1C_Fz3W8CqczJ43SLRyW38XC_F69V3XL345C1&amp;source=gmail&amp;ust=1630162108598000&amp;usg=AFQjCNFksRTwkfFb76hHRHpQ235c0r9-Qg\">\u00a0Use a professional mic<\/a><\/em><\/p>\n<p><em>Add massive value\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Promote the show<\/em><\/p>\n<p><em>Prepare\u00a0<a href=\"https:\/\/ckc6004.na1.hubspotlinks.com\/Btc\/OP+113\/cKc6004\/VWHrRR5r0XfhW4n5s2j8f1qQ6W6G5rDL4wLS4qMpKrmh3lScGV1-WJV7CgHL0W74bYNH8x58gxW2p-plg54M9vDW5F04_85_v6gcW8hll507D558DVJgdXf12hy_wW7763qY5z6kXkW8Z2stM2ZRBvcVTzvst8Py2lTW1VnGZR6Nl0h_W1Wplnn4f2FN8W8fczJp1Y9t2DW8w9QwX35-BpdW6QN4cz6hw0Q3M7SGjQN8cQ-W5CGDNW5s7p5FW2H0CtB4XSS7KW281rwp3n4HkCW3XDzv793bCVQW1kTk0137rFJVW6P0DRN3W0WwhW87_3sY87BrvlVJk88T24WYk0W86jh0S5hdVPtW9jnGs59kJNV7W4RmCwR6Fkz9dW1DSWpY3vHr37N5BC3k4bhqcVN2chVVjvnpbj38sZ1\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/cKc6004.na1.hubspotlinks.com\/Btc\/OP%2B113\/cKc6004\/VWHrRR5r0XfhW4n5s2j8f1qQ6W6G5rDL4wLS4qMpKrmh3lScGV1-WJV7CgHL0W74bYNH8x58gxW2p-plg54M9vDW5F04_85_v6gcW8hll507D558DVJgdXf12hy_wW7763qY5z6kXkW8Z2stM2ZRBvcVTzvst8Py2lTW1VnGZR6Nl0h_W1Wplnn4f2FN8W8fczJp1Y9t2DW8w9QwX35-BpdW6QN4cz6hw0Q3M7SGjQN8cQ-W5CGDNW5s7p5FW2H0CtB4XSS7KW281rwp3n4HkCW3XDzv793bCVQW1kTk0137rFJVW6P0DRN3W0WwhW87_3sY87BrvlVJk88T24WYk0W86jh0S5hdVPtW9jnGs59kJNV7W4RmCwR6Fkz9dW1DSWpY3vHr37N5BC3k4bhqcVN2chVVjvnpbj38sZ1&amp;source=gmail&amp;ust=1630162108598000&amp;usg=AFQjCNHcw24vrHQH2WyjKOSxUtwKUu_urg\">(here&#8217;s our checklist)\u00a0\u00a0<\/a><\/em><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<p>With these types of hints, tips and practices, you can understand how much work it will take for you to land the great podcast guest for an interview or discussion or dialog in your episode. Since Tom has made a business (and he was one of the first in 2015) of the art of guesting in podcast episodes in order to better your business, his success speaks for itself.<\/p>\n<p>I would strongly encourage you to speak to Tom in perhaps an exhibit hall if your attend a podcast conference in which Tom Schwab or the <strong><em>Interview Valet<\/em><\/strong> is present. I think you will find the material and the tips\u00a0 of value to you as a podcaster.<\/p>\n<p>Thank you for your attention.<\/p>\n<p>Copyright (c) 2021, Matrix Solutions Corporation and Tom Schwab and michaelandmike.com. All rights reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode, we discuss podcast interview guesting &#8212; but more from the angle of which people can be good guests as opposed to the folks for whom guesting will probably not work. For this theme, we turn to a post from Tom Schwab, a podcast interviewer with a site called Interview Valet, as well [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[776,687,2,516],"_links":{"self":[{"href":"https:\/\/podcastreporter.com\/index.php?rest_route=\/wp\/v2\/posts\/1988"}],"collection":[{"href":"https:\/\/podcastreporter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcastreporter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcastreporter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/podcastreporter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1988"}],"version-history":[{"count":5,"href":"https:\/\/podcastreporter.com\/index.php?rest_route=\/wp\/v2\/posts\/1988\/revisions"}],"predecessor-version":[{"id":1994,"href":"https:\/\/podcastreporter.com\/index.php?rest_route=\/wp\/v2\/posts\/1988\/revisions\/1994"}],"wp:attachment":[{"href":"https:\/\/podcastreporter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcastreporter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcastreporter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}