{"id":1558,"date":"2021-06-19T17:59:24","date_gmt":"2021-06-19T17:59:24","guid":{"rendered":"https:\/\/podcastreporter.com\/?p=1558"},"modified":"2021-03-01T19:56:48","modified_gmt":"2021-03-01T19:56:48","slug":"513-successful-podcast-path-content-creator-to-thought-leader","status":"publish","type":"post","link":"https:\/\/podcastreporter.com\/?p=1558","title":{"rendered":"513- Successful podcast path &#8212; content creator to thought leader"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_1281\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-1558-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/traffic.libsyn.com\/secure\/fgcastgain\/4Steps-to-Content-Creator-success-f.mp3?_=1\" \/><a href=\"https:\/\/traffic.libsyn.com\/secure\/fgcastgain\/4Steps-to-Content-Creator-success-f.mp3\">https:\/\/traffic.libsyn.com\/secure\/fgcastgain\/4Steps-to-Content-Creator-success-f.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"https:\/\/traffic.libsyn.com\/secure\/fgcastgain\/4Steps-to-Content-Creator-success-f.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/podcastreporter.com\/?powerpress_pinw=1558-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/traffic.libsyn.com\/secure\/fgcastgain\/4Steps-to-Content-Creator-success-f.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"4Steps-to-Content-Creator-success-f.mp3\">Download<\/a><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-16\" src=\"https:\/\/podcastreporter.com\/wp-content\/uploads\/2020\/06\/Album-art-Podcast-Reporter-e1592877100971.jpg\" alt=\"\" width=\"400\" height=\"376\" \/><\/p>\n<p>In this episode of <a href=\"http:\/\/podcastreporter.com\"><em><strong>The Podcast Reporter<\/strong><\/em><\/a>, we repurpose a prior episode &#8212; and we do this once every year at mid-year. The topic is a review of the steps needed to become a <strong>thought leader<\/strong>.<\/p>\n<p>In this episode, we examine the four steps in the journey to becoming a\u00a0successful content creator, especially for the podcaster.\u00a0Does &#8220;success&#8221; mean making lots of money? Some of the &#8220;newbies&#8221; in the podosphere are making 7 figures, and there are a few who\u00a0proudly proclaim their revenues and share them online.<\/p>\n<p>But, no, that may not be the measure of success.<\/p>\n<p>Does &#8220;success mean having enormous stats? Some of the\u00a0&#8220;newbies&#8221; have gazillions of downloads, subscribers, sponsors,\u00a0listens, views, audience numbers, etc.<\/p>\n<p>But, no that may not be the measure of success.<\/p>\n<p>According to a couple of key podcasters, the true meaning of\u00a0success lies elsewhere in &#8220;thought leadership&#8221; &#8212; but also\u00a0with the positive results both in stats and revenue streams.<\/p>\n<p>This content for this episode was inspired by two podcasters,\u00a0both who have had over 10 years of experience:<\/p>\n<p>(1) Paul Colligan, podcaster of THE PODCAST REPORT; and<\/p>\n<p>(2) Chris Brogan &#8212; podcaster, blogger, author and trainer, among\u00a0many other things.<\/p>\n<p>It was Paul Colligan who called myself a &#8220;luminary&#8221; several years ago in his podcast episode, when he described me.<\/p>\n<p>It was also Chris Brogan who described the real measure of\u00a0success monetarily, but also emphasized the importance of\u00a0&#8220;thought leadership.&#8221;<\/p>\n<p>Together, they inspired the description of the 4-step journey\u00a0from podcaster to thought-leader (the latter being the real\u00a0measure of success, in my humble opinion, as the other\u00a0mentioned victories in the journey have either been preludes\u00a0or learning-steps).<\/p>\n<p>As you will hear in this audio episode, the four steps to becoming\u00a0a &#8220;successful&#8221; CONTENT CREATOR are detailed and described as:<\/p>\n<p>(1) Subject matter expert that develops into a true &#8220;luminary&#8221;;<\/p>\n<p>(2) Solution-provider or problem-solver;<\/p>\n<p>(3) Trusted advisor; and then,<\/p>\n<p>(4) THOUGHT LEADER.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1559\" src=\"https:\/\/podcastreporter.com\/wp-content\/uploads\/2021\/01\/4-Steps-to-Content-creator-success.jpg\" alt=\"\" width=\"960\" height=\"720\" srcset=\"https:\/\/podcastreporter.com\/wp-content\/uploads\/2021\/01\/4-Steps-to-Content-creator-success.jpg 960w, https:\/\/podcastreporter.com\/wp-content\/uploads\/2021\/01\/4-Steps-to-Content-creator-success-300x225.jpg 300w, https:\/\/podcastreporter.com\/wp-content\/uploads\/2021\/01\/4-Steps-to-Content-creator-success-768x576.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>After listening to this episode, the rhetorical question for you is\u00a0&#8220;where are you in this journey today, and what is your personal\u00a0and business target in steps for your future?&#8221;<\/p>\n<p>Here are some of the links from the cases-in-point and\u00a0the resources mentioned in this audio episode:<\/p>\n<p>&#8211; THE REFERRAL ENGINE, book by John Jantsch<\/p>\n<p><iframe loading=\"lazy\" title=\"The Referral Engine: Teaching Your Business to Market Itself\" type=\"text\/html\" width=\"580\" height=\"550\" frameborder=\"0\" allowfullscreen style=\"max-width:100%\" src=\"https:\/\/read.amazon.com\/kp\/card?preview=inline&#038;linkCode=kpd&#038;ref_=k4w_oembed_5OiCfsIQJzfb2Z&#038;asin=1591844428&#038;tag=kpembed-20\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&#8211; THE SPEED OF TRUST, book by Dr. Steven Covey<\/p>\n<p><a href=\"http:\/\/www.amazon.com\/s\/?ie=UTF8&amp;keywords=the+speed+of+trust+by+covey&amp;tag=googhydr-20&amp;index=stripbooks&amp;hvadid=49856365105&amp;hvpos=1t1&amp;hvexid=&amp;hvnetw=g&amp;hvrand=8732313814208953106&amp;hvpone=&amp;hvptwo=&amp;hvqmt=b&amp;hvdev=c&amp;ref=pd_sl_28xgmol8ct_b\"><em><strong>http:\/\/www.amazon.com\/s\/?ie=UTF8&amp;keywords=the+speed+of+trust+by+covey&amp;tag=googhydr-20&amp;index=stripbooks&amp;hvadid=49856365105&amp;hvpos=1t1&amp;hvexid=&amp;hvnetw=g&amp;hvrand=8732313814208953106&amp;hvpone=&amp;hvptwo=&amp;hvqmt=b&amp;hvdev=c&amp;ref=pd_sl_28xgmol8ct_b<\/strong><\/em><\/a><\/p>\n<p>&#8211; PAUL COLLIGAN, podcaster, author &amp; blogger at <a href=\"http:\/\/thepodcastreport.com\"><em><strong>www.thepodcastreport.com<\/strong><\/em><\/a><\/p>\n<p>&#8211; CHRIS BROGAN, author, trainer, blogger at <a href=\"http:\/\/www.chrisbrogan.com\"><em><strong>www.chrisbrogan.com<\/strong><\/em><\/a><\/p>\n<p>&#8211; SCOTT JOHNSON, podcaster at <a href=\"http:\/\/www.computertutorflorida.com\"><em><strong>www.computertutorflorida.com<\/strong><\/em><\/a><\/p>\n<p>&#8211; LON NAYLOR, screencaster and podcaster and blogger at\u00a0 <a href=\"http:\/\/www.screencapturevideo.com\"><em><strong>www.screencapturevideo.com<\/strong><\/em><\/a><\/p>\n<p>Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode of The Podcast Reporter, we repurpose a prior episode &#8212; and we do this once every year at mid-year. The topic is a review of the steps needed to become a thought leader. In this episode, we examine the four steps in the journey to becoming a\u00a0successful content creator, especially for the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[52,2,667],"_links":{"self":[{"href":"https:\/\/podcastreporter.com\/index.php?rest_route=\/wp\/v2\/posts\/1558"}],"collection":[{"href":"https:\/\/podcastreporter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcastreporter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcastreporter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/podcastreporter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1558"}],"version-history":[{"count":2,"href":"https:\/\/podcastreporter.com\/index.php?rest_route=\/wp\/v2\/posts\/1558\/revisions"}],"predecessor-version":[{"id":2583,"href":"https:\/\/podcastreporter.com\/index.php?rest_route=\/wp\/v2\/posts\/1558\/revisions\/2583"}],"wp:attachment":[{"href":"https:\/\/podcastreporter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcastreporter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcastreporter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}