{"id":1233,"date":"2020-12-04T03:28:23","date_gmt":"2020-12-04T03:28:23","guid":{"rendered":"https:\/\/podcastreporter.com\/?p=1233"},"modified":"2020-11-27T16:46:28","modified_gmt":"2020-11-27T16:46:28","slug":"462-principles-for-world-class-level-promotion-of-podcasts","status":"publish","type":"post","link":"https:\/\/podcastreporter.com\/?p=1233","title":{"rendered":"462- Principles for world-class level promotion of Podcasts"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_5864\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-1233-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/traffic.libsyn.com\/secure\/fgcastgain\/462-_Principles_to_promote_podcast_as_world-class.mp3?_=1\" \/><a href=\"https:\/\/traffic.libsyn.com\/secure\/fgcastgain\/462-_Principles_to_promote_podcast_as_world-class.mp3\">https:\/\/traffic.libsyn.com\/secure\/fgcastgain\/462-_Principles_to_promote_podcast_as_world-class.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"https:\/\/traffic.libsyn.com\/secure\/fgcastgain\/462-_Principles_to_promote_podcast_as_world-class.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/podcastreporter.com\/?powerpress_pinw=1233-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/traffic.libsyn.com\/secure\/fgcastgain\/462-_Principles_to_promote_podcast_as_world-class.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"462-_Principles_to_promote_podcast_as_world-class.mp3\">Download<\/a><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-16\" src=\"https:\/\/podcastreporter.com\/wp-content\/uploads\/2020\/06\/Album-art-Podcast-Reporter-e1592877100971.jpg\" alt=\"\" width=\"400\" height=\"376\" \/><\/p>\n<p>In this episode of <a href=\"http:\/\/thepodcastreporter.com\"><em><strong>The Podcast Reporter<\/strong><\/em><\/a>, we discuss a recent post by <a href=\"http:\/\/cashflowpodcasting.com\"><em><strong>Ben Krueger of cashflowpodcasting.com<\/strong><\/em><\/a> titled <a href=\"https:\/\/marcguberti.com\/2020\/09\/e560-8-podcasting-principles-to-make-your-show-world-class-with-ben-krueger\/?inf_contact_key=4d459ca9c05328f6b224ce9da7cf3a81\"><em><strong>&#8220;8 Podcasting principles to make your show world class&#8221; by Marc Guberti.<\/strong><\/em><\/a><\/p>\n<p>In this post, the theme of being &#8220;world class&#8221; is proposed. Now, as arrogant and nebulous as this sounds, a world-class podcast is very subjective at this time, because who is determining what a world-class podcast should be and how is this class defined?<\/p>\n<p>In fact, this post has no visible details, but merely a series of links to the sections of the content, among which are the following:<\/p>\n<p><strong>Here are the key links from the episode:<\/strong><\/p>\n<p><a href=\"https:\/\/cashflowpodcasting.com\/\">Cashflow Podcasting<\/a><\/p>\n<p><a href=\"https:\/\/thepodcastprinciples.com\/\">The Podcast Principles<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Marc\u2019s Links<\/strong><\/p>\n<p><a href=\"https:\/\/marcguberti.com\/5daypodcastlaunch\">5 Day Podcast Launch Mini Course<\/a><\/p>\n<p><a href=\"http:\/\/contentmarketingplaza.com\/\">From $0 To $100K+ With Content Marketing<\/a><\/p>\n<p><a href=\"https:\/\/marcguberti.com\/strategy\">Schedule a free strategy call<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Marc\u2019s books<\/strong><\/p>\n<p><a href=\"https:\/\/amzn.to\/2TlFwDH\">YouTube Decoded<\/a><\/p>\n<p><a href=\"https:\/\/amzn.to\/2TnioVp\">Podcast Domination<\/a><\/p>\n<p><a href=\"https:\/\/amzn.to\/3ch8g9m\">Content Marketing Secrets<\/a><\/p>\n<p><a href=\"https:\/\/amzn.to\/38a5Fui\">The Wealthy Author<\/a><\/p>\n<div id=\"optinforms-form3-container\" class=\"optinforms-form-container\">\n<form action=\"https:\/\/app.convertkit.com\/forms\/112877\/subscriptions\" method=\"post\" target=\"_blank\" data-sv-form=\"112877\" data-uid=\"\" data-version=\"5\" data-options=\"{&quot;settings&quot;:{&quot;after_subscribe&quot;:{&quot;action&quot;:&quot;message&quot;,&quot;redirect_url&quot;:&quot;&quot;,&quot;success_message&quot;:&quot;Success! Now check your email to confirm your subscription.&quot;},&quot;return_visitor&quot;:{&quot;action&quot;:&quot;show&quot;,&quot;custom_content&quot;:&quot;&quot;},&quot;recaptcha&quot;:{&quot;enabled&quot;:false}}}\">\n<div class=\"ck_errorArea\">\n<hr \/>\n<\/div>\n<div id=\"optinforms-form3\">\n<div id=\"optinforms-form3-inside\">\n<div id=\"optinforms-form3-container-left\">\n<div id=\"optinforms-form3-title\"><span style=\"font-family: NonBreakingSpaceOverride, 'Hoefler Text', Garamond, 'Times New Roman', serif; letter-spacing: normal;\">Now, for this podcaster, I was totally annoyed by the series of pop-ups by Marc with the questions of &#8220;Do you want to grow&#8230;.?&#8221; and such questions that left a very bitter taste in my mouth. I felt that such a very RUDE and ANNOYING pop-up storm would likely ruin my thoughts about his content &#8212; and it did from the start.<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-family: NonBreakingSpaceOverride, 'Hoefler Text', Garamond, 'Times New Roman', serif; letter-spacing: normal;\">I tried to look at the &#8220;Podcast Principles&#8221; section, and I found that I could not &#8220;connect&#8221; with the web pages that should have delivered content. Instead, I saw that this was a key &#8220;sales job&#8221; that kept hitting the reader over the head time and time again. And after this, it was a struggle for me to finish the reading of this post.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/form>\n<\/div>\n<p>So I had to go to the next sections of the post, which were:<\/p>\n<ul>\n<li>Coming up with the right idea;<\/li>\n<li>Podcast launch checklist; and<\/li>\n<li>Launching your podcast.<\/li>\n<\/ul>\n<p>And the image of Marc with his &#8220;Breakthrough success&#8221; baseball-type cap is featured at the end, as the article and post becomes nothing more than a glorified sales-page throughout for his five-day launch mini-course.<\/p>\n<p>The final section of info dealing with the topic &#8220;From $0 to $100K with your content&#8221; as depicted in his &#8220;content marketing plaza&#8221; page is nothing more than a long squeeze-page with the 8 principles:<\/p>\n<ul>\n<li>Content creation hacks<\/li>\n<li>Content marketing hacks<\/li>\n<li>Social media marketing hacks<\/li>\n<li>Product creation hacks<\/li>\n<li>Funnel hacks<\/li>\n<li>Relationship creating hacks<\/li>\n<li>Conversion hacks, and<\/li>\n<li>Outsourcing hacks<\/li>\n<\/ul>\n<hr \/>\n<p>Now, for this podcaster, I only saw the titles of min-courses in the squeeze page that I just described. And, of course, you cannot see the quality of the content from his post, because each of these &#8220;hacks&#8221; requires the reader to purchase the mini-courses from the squeeze page. And with the $197.00 USD price tag for this &#8220;training,&#8221; this was the biggest turn-off for someone who wanted to see the VALUE of what was being promoted and how it could help me (the podcaster) , rather than just be given a sign-up-sales-page from the very first reading. Unfortunately, the reasons and the sentence or two descriptors were cliches that did not fulfill my expectations.<\/p>\n<p>And so I closed the links and chose to place this into the category of &#8220;sales&#8221; pages without showing the value of the product. To me, having been involved with sales for over 33 years, this was something I would not ever recommend to another podcaster, let alone investigate any more on my own.<\/p>\n<p>However, if you wish to investigate this more on your own to see if you can find any value in this promotion, then I do wish you well. In fact, the only reason that I looked at this &#8220;ad&#8221; was because of the name of Ben Krueger. But I venture to say that, for myself, I can never reclaim the five minutes of investigation time from looking into these links.<\/p>\n<p>In any matter, I would like to thank you for your attention.<\/p>\n<p>Copyright (c) 2020, Matrix Solutions Corporation and Ben Krueger and Marc Guberti. All rights reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode of The Podcast Reporter, we discuss a recent post by Ben Krueger of cashflowpodcasting.com titled &#8220;8 Podcasting principles to make your show world class&#8221; by Marc Guberti. In this post, the theme of being &#8220;world class&#8221; is proposed. Now, as arrogant and nebulous as this sounds, a world-class podcast is very subjective [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[139,138,538,2,539],"_links":{"self":[{"href":"https:\/\/podcastreporter.com\/index.php?rest_route=\/wp\/v2\/posts\/1233"}],"collection":[{"href":"https:\/\/podcastreporter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcastreporter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcastreporter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/podcastreporter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1233"}],"version-history":[{"count":5,"href":"https:\/\/podcastreporter.com\/index.php?rest_route=\/wp\/v2\/posts\/1233\/revisions"}],"predecessor-version":[{"id":1241,"href":"https:\/\/podcastreporter.com\/index.php?rest_route=\/wp\/v2\/posts\/1233\/revisions\/1241"}],"wp:attachment":[{"href":"https:\/\/podcastreporter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcastreporter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcastreporter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}