{"id":1203,"date":"2020-11-15T05:11:15","date_gmt":"2020-11-15T05:11:15","guid":{"rendered":"https:\/\/podcastreporter.com\/?p=1203"},"modified":"2020-10-03T12:57:50","modified_gmt":"2020-10-03T12:57:50","slug":"456-refreshing-your-podcast-brand","status":"publish","type":"post","link":"https:\/\/podcastreporter.com\/?p=1203","title":{"rendered":"456- Refreshing your Podcast Brand"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_7144\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-1203-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/traffic.libsyn.com\/secure\/fgcastgain\/456-_Refreshing_your_brand.mp3?_=1\" \/><a href=\"https:\/\/traffic.libsyn.com\/secure\/fgcastgain\/456-_Refreshing_your_brand.mp3\">https:\/\/traffic.libsyn.com\/secure\/fgcastgain\/456-_Refreshing_your_brand.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"https:\/\/traffic.libsyn.com\/secure\/fgcastgain\/456-_Refreshing_your_brand.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/podcastreporter.com\/?powerpress_pinw=1203-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/traffic.libsyn.com\/secure\/fgcastgain\/456-_Refreshing_your_brand.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"456-_Refreshing_your_brand.mp3\">Download<\/a><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-16\" src=\"https:\/\/podcastreporter.com\/wp-content\/uploads\/2020\/06\/Album-art-Podcast-Reporter-e1592877100971.jpg\" alt=\"\" width=\"400\" height=\"376\" \/><\/p>\n<p>In this episode of <a href=\"http:\/\/podcastreporter.com\"><em><strong>The Podcast Reporter<\/strong><\/em><\/a>, we discuss a recent post by author, content creator and thought leader, Chris Brogan titled <em><strong>&#8220;Thoughts on refreshing a brand.&#8221;\u00a0<\/strong><\/em>This post was sent to the distribution list for Chris Brogan&#8217;s followers, and it takes into account the nearly 20 years of experience that Chris has had in the space for content creators and authors &#8212; and for 15 years in the podosphere.<\/p>\n<p style=\"text-align: center;\"><b>Thoughts on Refreshing a Brand<\/b><\/p>\n<p>Over time, we\u2019ve narrowed the concept down to 3-4 products total, and 3 total ways to buy.<\/p>\n<p>The offerings:<\/p>\n<ul>\n<li>Courses<\/li>\n<li>Webinars<\/li>\n<li>Group coaching<\/li>\n<li>Private coaching<\/li>\n<\/ul>\n<p>The way to buy:<\/p>\n<ul>\n<li>Insider &#8211; subscription service everything (but the private coaching)<\/li>\n<li>Unlimited &#8211; subscription service to the webinars only<\/li>\n<li>Purchase &#8211; ownership of specific content, non subscription<\/li>\n<\/ul>\n<p>And the pricing is &#8220;insanely affordable&#8221; (and he gives some examples of each).<\/p>\n<p>But Chris felt the need to refresh the brand. In looking at his firm, <a href=\"https:\/\/owner.media\/\"><em><strong>Owner Media Group<\/strong><\/em><\/a> and its offerings, he realized that he had to polish up the offerings and look better for 2020 and beyond.<\/p>\n<p style=\"text-align: center;\"><b>Thoughts on Refreshing a Brand<\/b><\/p>\n<p>Chris then elaborates on the elements required to refresh a BRAND. They include:<\/p>\n<ul>\n<li><b>Simplify<\/b><\/li>\n<li><b>Clarify<\/b><\/li>\n<li><b>Visuals<\/b><\/li>\n<li><b>A Show<\/b> &#8211; Not only does he discuss the <strong>Backpack Show<\/strong> , but he hints at the <strong>Modern Business Show<\/strong> as a media portion of what he will do at <a href=\"http:\/\/owner.media\"><em><strong>Owner<\/strong><\/em><\/a>.<\/li>\n<li><b>More Touch<\/b>\u00a0(including the aspect of making the offerings easy to consume);<\/li>\n<li><b>Better Outreach<\/b>.<\/li>\n<li><b>Anchoring<\/b><\/li>\n<\/ul>\n<hr \/>\n<p>What is required for Chris is something &#8220;so that the brand feels new again, useful, pertinent, and valuable to you.&#8221; In this way, he feels that a business &#8212; or a podcast &#8212; can be REFRESHED.<\/p>\n<p>Thank you for your attention.<\/p>\n<p>Copyright (c) 2020, Matrix Solutions Corporation . All rights reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode of The Podcast Reporter, we discuss a recent post by author, content creator and thought leader, Chris Brogan titled &#8220;Thoughts on refreshing a brand.&#8221;\u00a0This post was sent to the distribution list for Chris Brogan&#8217;s followers, and it takes into account the nearly 20 years of experience that Chris has had in the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[522,521,151,2],"_links":{"self":[{"href":"https:\/\/podcastreporter.com\/index.php?rest_route=\/wp\/v2\/posts\/1203"}],"collection":[{"href":"https:\/\/podcastreporter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcastreporter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcastreporter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/podcastreporter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1203"}],"version-history":[{"count":7,"href":"https:\/\/podcastreporter.com\/index.php?rest_route=\/wp\/v2\/posts\/1203\/revisions"}],"predecessor-version":[{"id":1215,"href":"https:\/\/podcastreporter.com\/index.php?rest_route=\/wp\/v2\/posts\/1203\/revisions\/1215"}],"wp:attachment":[{"href":"https:\/\/podcastreporter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcastreporter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcastreporter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}