Author: fcastaneda

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podcast

431- Podcasting book teaches monetization — an update

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In this episode of The Podcast Reporter, we repurpose an episode from another podcast (episode #68) called The Struggling Biz, in which we announce the upcoming arrival of an update to a book by Dave Jackson of The School of Podcasting.

As you will hear in this brief episode, this is a completely updated revision of the prior book called More Podcast Money. In fact, Dave is giving away for FREE the episodes of the podcast called More Podcast Money until the update on Amazon arrives in September.

I myself have been listening to it, and getting a good review of monetization strategies — for there are numerous ways in which you can create revenue streams in podcasting.

The name of the updated version of the book is:

Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood

Thus, although the content of this brief episode serves only as an announcement mainly for entrepreneurs of the release date of the book. I myself will highly recommend that podcasters should read this and consume the content, for it may help you in your podcasting and moneetization efforts. It certainly did for me.

And, by the way, I am NOT getting compensated in any way, shape or form for my recommendation of this content. For Dave has been my mentor in the past, and I have been a member of his podcast membership site, and I have also been a client of his podcasting consulting services. But I believe greatly in what he does and the benefits which he has delivered to me and to his listeners in his podcasts.

I will re-announce the availability of the book when it does become a reality, and if you wish to pre-order the book, you may do so. I hope you can get the benefit of the experience from Dave’s 15 years as a podcaster and podcast consultant, and I wish you the best in becoming a successful profitable podcaster.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Dave Jackson. All rights reserved.

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podcast

430A- Strategies on being a speaker at a podcast conference

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In this repurposed episode of The Podcast Reporter, we review for you once again some strategies that can help you apply to be a speaker for a podcast conference (either virtual or in-person). We will also deliver a list of BENEFITS, as well as DETRIMENTS, in becoming a conference or meeting speaker for podcasting.

This episode is being delivered to you, as a podcaster, since we have received the email from the Podcast Movement team in which podcasters are being INVITED to apply to be a speaker or panelist or exhibitor for the upcoming annual conference — and this year, it will be virtual. So for 2020, the online delivery may be your strength, instead of having to present in person to large crowds or gatherings. This can be a benefit for some podcasters. And so this episode can be timely for those podcasters who may still be sitting on the fence and have not decided if they should try to be a speaker (instead of an attendee) at the upcoming Podcast Movement fall conference.

Now, the laundry list for both benefits and detriments is long and is too numerous to list here, in the show notes. Instead, this EVERGREEN content can assist many new or aspiring podcasters to decide if now is the time to apply for being a conferenece session speaker or as a panelist participant in such a conference. Or perhaps the best thing would be to be a demonstrator or exhibitor in the exhibit area of the conference.

So we hope that these strategies and tactics can help you become a great speaker or presenter or panelist or exhibitor at the upcoming Podcast Movement conference — or any other podcast conference. And we wish you the best in delivering your best content or demonstrating or exhibiting your best offerings and sites at the event in a virtual manner this year (and possibly in person for next year in Nashville).

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and PodcastMovement.com. All rights reserved.

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podcast

430- Podcasting lessons learned after 100 episodes

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In this episode of The Podcast Reporter, we focus on an article published recently and authored by Denis Murphy called “11 Lessons from 100 Podcast Episodes.”

The link given in the published article is from medium.com.

Now, as I have been podcasting for 15 years, this article interested me, for I have had over 18 podcast shows, and I have had nearly 2 million downloads. And I wanted to compare my lessons learned after some shows that have had nearly 500 episodes (both The Struggling Entrepreneur, as well as my current podcast show of The Podcast Reporter with over 430 episodes).

From this article, the 11 lessons learned are:

  1. Solo episodes;
  2. Reach out to potential guests more than once;
  3. Most podcasts don’t even get past 7 episodes;
  4. Most days you feel like an idiot;
  5. You reconnect with your real voice;
  6. Discover your why;
  7. Other people’s assumptions and experiences;
  8. Treat social media as an ongoing experiment;
  9. You don’t need to earn money;
  10. You don’t need a huge audience;
  11. A personal development vehicle.

And each section contains a couple of paragraphs to explain just what the learned lessons provided as value to Denis Murphy as the podcaster.

However, for this podcaster, I have learned many lessons since 2006 — and I keep on learning lessons from my involvement and participation in the podosphere still today, as well as the future.

In addition, I do take issue from my own experience with several of Murphy’s lessons — in particular, numbers 4, 9 and 10. That is,

  • I have NEVER felt like an idiot when I participated as a podcaster in the podosphere;
  • I have tried to earn money, and I have been successful as a profitable podcaster; and
  • I have grown a large audience in the podosphere, with nearly 2 million downloads.

Thus, if you, as a new or aspiring podcaster, want to get some best practices, I would go to another source to see what some of them are, in spite of Mr. Murphy’s personal lessons learned. One such podcast show that gives a lot of best practices is The Audacity to Podcast from Daniel J Lewis; another is The School of Podcasting from Dave Jackson; and one last show is The New Media Show from Todd Cochrane.

As a matter of fact, this episode is giving me some impetus to prepare and publish an episode in this show for the future that will deliver to my audience MY OWN lessons learned after over 1500 podcast episodes from all my shows. Keep watching this space for any news of this upcoming episode later this year.

We do suggest that you read this article from Mr.  Muphy, but then we recommend that you put together YOUR OWN list of lessons which you yourself have learned in any number of key podcast episodes which can mean value and importance to you.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation . All rights reserved.

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podcast

429- Podcasting 10 commandments — then and now

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In this episode of The Podcast Reporter, we deliver to you the announcement of publications on podcasting that dealt with the metaphor of the “ten commandments” of podcasting.

This theme of 10 commandments for podcasting is not new — it dates back to 2006, in the now-podfaded audio podcast that was called Marketing Online Live with Paul Colligan and Alex Mandossian, episodes # 38 and 39. This was published from years earlier in the sections titled the  Business Podcasting 10 Commandments in a previous book called The Business Podcasting Bible.

And then we list the current 10 commandments of podcasting, as espoused by Baruch Labunski in an article from Entrepreneur.com.

For example, the first  Business Podcasting Commandments  stated in the early book by Paul Colligan are (and we use “shall” instead of “shalt”):

  • Thou shall ask thy audience what they want;
  • Thou shall know thy audience;
  • Thou shall match message to market;
  • Thou shall repurpose when possible;
  • Thou shall separate channel from medium (where Channel is technology and medium is format);
  • Thou shall go in with a strategy;
  • Thou shall teach consumption;
  • Thou shall have a monetization strategy;
  • Thou shall consume the best; and
  • Thou shall live the freedom lifestyle.

Now, in 2020, we get an updated point of view of this metaphor in the podosphere in the article published in July of 2020 in the Entrepreneur.com site by Baruch Labunski called “The 10 Commandments of Podcasting
How to build your brand and cultivate a loyal following through a podcast.”

And these 10 commandments are the following:

1. Thou shall not do it for the money
.
2. Thou shall be a consumer
.
3. Thou shall reflect well on your brand
.
4. Thou shall be useful
.
5. Thou shall not be a salesperson
.
6. Thou shall get personal
.
7. Thou shall create a consistent format
.
8. Thou shall release episodes regularly
.
9. Thou shall be professional
.
10. Thou shall be sociable

Now, for this podcaster, the viewpoint is very much different, thanks to social media and the social justice warrior frameworks of the younger podcasters. I highly encourage you to consume both to get a critical thinking opinion.

As you can see from the Paul Colligan book, the focus is monetization and profitable podcasting, with very little viewpoints on ideals. However, even though some of the ideas may seem similar, the tendency with today’s viewpoints revolves around a world that could be filled with “unicorns and rainbows” (so to speak). And the statement that reveals this is the first of the 10 commandments from the 2020 article, which is not to do it for the money — whereas profitable podcasting has an emphasis in making a podcast with great revenue streams for your business. And that is why they call the book the BUSINESS Podcasting Bible.

So, even though many credit themselves to be the first with the 10 commandments of podcasting, they are 14 years behind. And the key difference is the emphasis on revenue generation and profitable podcasting.

Now, you can read the 2020 article in detail, and then you may want to compare it to the precepts delivered in the earlier book by Paul Colligan. You can then make up your own mind and see which is more practical for the aspiring or new podcaster that can help to make the podcast show a success, as well as more profitable. For myself, I tend to side with the older and proven commandments from Paul Colligan (as I myself have lived by them years ago when I had published podcasts for profit — and, yes, I was successful).

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Paul Colligan and Baruch Labunski on greenwichtime.com and entrepreneur.com. All rights reserved.

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podcast

428- More info on best podcast equipment

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In this episode of The Podcast Reporter, we deliver yet info on another article that describes for the new and experienced podcaster  “Best equipment for Beginners and Pros.”

It seems that in the podosphere now, every month will have a self-proclaimed pundit publishing another article or delivering another audio episode or video that describes the “best” for podcasters.

So, although this never stops being renewed (and sometimes annoying), we bring you the summary of information that is given in this article in komando.com. And they specify that they are trying to show the reader some “beginner-friendly” options to purchase if you want to start going into podcasting. And note that you will be interspersed with pop-up ads and other calls-to-action to subscribe to their pages. But they continue:

  • The right computer for the right price;
  • The right microphone (and they present the AT2020 mic and the Snoball mic — which were popular and promoted back in 2007);
  • Audio interfaces for your microphone;
  • Audio-mixing and editing software options;
  • Windscreens (with no mention of pop-filters);
  • Headphones and amplifiers;
  • Microphone stands;

Now, for this podcaster who has been creating and publishing podcast content for the past 15 years, I would look at this list and immediately see that many key options are missing. This could be (for the neophyte) a bit confusing — especially if the new and aspiring podcaster has been consuming podcast episodes from shows of more experienced and knowledgeable podcasters (e.g., Dave Jackson in The School of Podcasting or Daniel J Lewis of The Audacity to Podcast, etc.).

For if you go and peruse the site of Schoolofpodcasting.com (as an example), Dave Jackson actually gives you an updated version of different courses for the aspiring podcaster, such as:

  • Planning your podcast
  • Content is king
  • Podcasting Equipment
  • Skype 101 and recording remote interviews
  • Your Podcast Website
  • The mechanics of podcasting
  • Podcasting with Audacity
  • Adobe Audition Basics
  • Podcasting with Hindenburg journalist
  • Using the PowerPress plugin
  • Podcasting with Gargeband
  • Publishing your podcast (Libsyn, Blubrry and more)
  • Communicating With Your audience
  • Submitting your show to Apple and other directories
  • Growing your audience
  • Monetizing your podcast

Notice that podcasting equipment is just one of the courses offered. In addition, if you have any questions, you can get them addressed for FREE in a weekly live Saturday morning podcast called ASK THE PODCAST COACH. So free consulting for basic questions can be answered live by Dave and his co-host, Jim Collison of theaverageguy.tv.

So I, myself, as an experienced podcaster and podcast consultant would recommend Dave’s course and his podcast shows to help you get the most out of considering the “best” equipment and other issues in beginning your podcasts. And, of course, what is “best” for you is unique, because your show and your situation is unique — it all depends on your objectives, your audience targeted, your themes and your time and effort that you wish to put into podcasting.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Dave Jackson of schoolofpodcasting.com. All rights reserved.

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podcast

427- Podcasts about podcasting

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In this very brief episode of podcastreporter.com, we focus on a list of podcast shows whose subject is PODCASTING. This list was initially delivered in July of 2020 by Dave Jackson in his schoolofpodcasting.com site and was mentioned in various podcast episodes from him. In fact, the title of this list is “Podcasts about Podcasting — the never-ending list.”

When we look at the list, Dave has not only divided the entire list by different categories, but he also has let you know which of these shows is no longer active. He did this by striking a line through the title (e.g., the list has the podcast show of “Your Podcast Consultant” with the strike-through added.

As you will hear in this audio episode, the categories for the list include the following (and in the order in which they appear on the list):

  • Active “how-to” podcasts;
  • Podcasters being interviewed;
  • Occasional episodes; and
  • Shows on hiatus (podfaded),

We would like to mention that this show of The Podcast Reporter is listed in the first category of Active How-to Podcasts with the subject line of “Podcasting News.”

Now, this list has grown over the past 15 years under the watchful eye of Dave Jackson of The School of Podcasting as a key podcaster and content creator. You see, in the early days of the podosphere in 2005 and following, the list was rather small, and all the podcasters with shows about podcasting could have been gathered together in person at the first Podcast and Portable Media Expo in Ontario, California, in 2005 and 2006.

So, as a reference for the media, as well as the new and aspiring (and even older and experienced) podcasters, this list can show how much the podcasting community has embraced those shows whose topic revolves around podcasting and the podosphere.

By the way, this list also received an honorable mention in a recent issue of the podnews.net newsletter.

So, if you want to keep on top  of the podcasting space, you may want to review the list and subscribe to some of these more active shows whose subjects may be of interest to you. And in this way, you can continue to be on top of your game in podcasting, as well as become knowledgeable in the podosphere as a content creator and podcaster. We hope that his list will provide you with yet another resource for your own knowledge, education and be of value to you.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Dave Jackson from The School of Podcasting. All rights reserved.

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Uncategorized

426- Some criteria for best entrepreneur podcasters

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In this episode of The Podcast Reporter, we repurpose an older episode that dealt with the criteria for discussing who would make the best entrepreneurs. This episode dealt with the article published in an email newsletter from Michael Hyatt.

Originally published in the recently-podfaded show called The Struggling Entrepreneur, we can relate to the idea of the criteria for the more successful entrepreneurs — especially in the area of podcasting.

Yes, the romantic ideals of the younger aspiring entrepreneurs visualize the young college drop-out starting a business and growing to be a business titan. Well, these are the exception and not the rule.

As you will hear in this audio episode, the more successful entrepreneurs are those who have age on their side — and with that, they also possess maturity, experience, resources, drive to succeed and knowledge of lessons learned.

“So who makes the best entrepreneurs?  No, it’s not who you think.”  As Michael Hyatt states, it is usually those over 40 years of age — and the numbers tell us that. So if this episode bursts your ideal bubble of romanticized billionaires and your path to join that club, well, join the rest of us who can accept the valid research and then also put our own strengths into channeling our resources, our drive to succeed, our age, our experience, and most of all OUR MATURITY into becoming a successful entrepreneur and podcaster.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and MichaelHyatt.com. All rights reserved.

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podcast

425- Importance of podcast Scripts

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In this episode of The Podcast Reporter, we focus on an article found in the July issue of medium.com that dealt with scripts in podcasting. The title of the article is “Scripting Down Your Podcast : How Important is it?”

In this article, the topic of the importance of podcast scripts is reviewed from the point of view of the value to the podcaster.

In the beginning of the article, the key factor articulated is that “Having a script will help you deliver your message in a more effective manner.”

Then the article delivers some tips to frame a great podcast script. In addition to creating a road map of your episode topics, the article also suggests that you maintain a conversational tone (and not an overly technical one), as well as leaving some room (or markers) for impromptu topics that will suggest spontaneity in your content. And although I, myself, do not recommend the following tip, the article suggests that you even indicate certain patterns of speech: “mark out the specific lines for pauses, laughs, emphasis, and sighs.”  (You see, for myself, these audio noises should be natural and sometimes spontaneous)

And finally, the article even includes some tips for quality scripting with a suggested podcast script template. This framework would give you the following areas of content for a “quality script”:

  • 1. Sponsor message
    2. Introduction
    3. Musical jingle/sound effects
  • 4. A longer explanation of what’s in store
    5. Topic 1
    – Main point
    – Supporting point
    – Supporting data
    – Supporting quote
    6. Segue
    7. Topic 2
    – Main point- Supporting point
    – Supporting data
    – Supporting quote
    8. Sponsor message
    9. Topic 3
    – Main point
    – Supporting point
    – Supporting data
    – Supporting quote
    10. Segue
    11. Outro
    12. Call to action
    13. Sponsor message
    14. Musical jingle/sound effect

And, as you can see, the detailed script becomes quite a template for production of a full episode.

Now, for this podcast reporter, I have done scripting like the above in the early days of my podcasting experience — back from 2006. However, with practice and experience, I have been able to break away from the chains of such a strict template to a brief outline or a detailed outline (depending upon the nature of the topic, the interviewee involved, and the amount of minutia or details concerned).

For the novice or new podcaster, or for the aspiring podcaster, the above template can give an idea to the podcaster of how much detailed work there is to plan for a quality podcast episode instead of just “winging it” or doing a “roll your own on the fly” episode.

However, perhaps your episode need not be so rigorous or strict or detailed. A good, solid outline can be a perfect substitute once your audio conversational skills are perfected, and when you can learn to be spontaneous with a guest, or when you can have enough background in your topic to go “off script” (as they say in the media).

Whichever method you choose, a script can be a good training tool. It can also be the foundation for creating good show notes and ensure that you have good skills in planning your podcast episodes. And perhaps you may want to create your own template — suited to your skills, your personality, your podcast show and your topics.

So we hope that your scripting skills can be improved and that your planning for your episodes will help make your podcast show successful in growing your audience and making loyal fans of your listeners.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and mediu.com. All rights reserved.

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podcast

424- What to do after you launch a podcast show

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In this episode of The Podcast Reporter, we reflect on the issue of what a podcaster might do (with a few suggestions) after this individual has launched a podcast show. We include some recommendations from an email and blog from Ben Krueger of CashFlowPodcasting.com.

Ben Krueger

As we have referenced Ben before in this podcast show, he offers usually some materials that can be of assistance and help in not only explaining the concept, but also giving you some steps that are actionable. And this information is included in a pdf document that he provides for free at cashflowpodcasting.com. And the title of this free 10-page pdf document is “WHAT TO DO NOW THAT YOUR PODCAST IS LAUNCHED!” And it is dated  July 14, 2020.

A very high level summary of Ben’s recommendations are the following:

  • Establish your process;
  • Integrate your podcast;
  • Check your mindset; and
  • Move forward.

Ben also suggests that you obtain a book which he wrote called “Podcast Principles” — and with the subtitle, he claims that this is  “the book that helps you start the perfect business podcast.”

We also have a few of our own suggestions from our experience to help the new podcaster become more successful in a shorter time frame and have the podcast show gain audience growth or create community, as well as increase listeners.

In my opinion, you should also include the following to your list of to-do’s after you launch:

  • Determine what type of mentoring you may need or want;
  • Determine if a mastermind group or a membership site for podcasting is suitable for you;
  • And, of course, my pick would be for you to review and possibly join a group from Daniel J Lewis (of the Audacity to Podcast) called the Podcasters Society membership site — so that you can take your podcast show from average to amazing.

So with these suggestions and resources that you have available from Ben Krueger to help you along, we hope that you can find these of value. And we sincerely hope that you can help your podcast show, now launched, into growing your audience and becoming successful to meet and exceed your objectives as a great business podcast show.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Ben Krueger of cashflowpodcasting.com. All rights reserved.

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podcast

423- Being interviewed on podcasts

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In this episode of The Podcast Reporter, we repurpose evergreen content with Max Flight, a podcaster, who describes for us the issues with being interviewed for a podcast — i.e., not being the interviewer, but the interviewee.

As you will hear in this audio episode, the content from Max Flight is from the point of view of the individual being interviewed. And although the time frame was a bit earlier in the podosphere, the issues and the suggestions are still valid today — although there are a few more tools to assist the novice podcaster being interviewed.

As a side note, you yourself may be called upon to be the GUEST and BE INTERVIEWED. And we have a past audio episode from this series that is delivered by Max Flight on the issues and the preparation of being interviewed:

And so we deliver the podcast content from episode #20 of this series, you will notice that Max had a very good ear for quality content, and he brings his suggestions and experiences from being interviewed on the previous (and now podfaded) show of The Struggling Entrepreneur.

Editor’s note: some of the content has been updated to reflect today’s environment.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation. All rights reserved.