Oct 28

67- In support of the NEW MEDIA CONTENT CREATION model from Paul Colligan

Colligan Podcast ReportIn this episode, we attempt to address the buzz and popularity of such live-streaming tools with multiple purposes (like Meerkat, Periscope and blab.im) from the point of view of the Podcaster and a strategy for both content creation and distribution.

We have included some proof-points with some audio clips taken from episode 62 of Paul Colligan’s podcast show called The Podcast Report.

As you will hear in this audio episode, Paul describes a strategy that he delivered since 2009 when he coined the descriptor phrase of The New Media Content Creation Model.  And we support that strategy as  Podcasters who are trying to integrate these new apps and tools into both:

– content creation

and

– content distribution.

Some of us in the podosphere call these new apps “toys” or “shiny new objects” with which we can become obsessed and enamored (even though some of them may still be in beta). We feel that it is important that your strategy for podcasting can integrate these apps so that they are part of your New Media toolbox, and where you can leverage them best by using their strengths to ENHANCE your strategy and your business model — and NOT to replace your podcasting execution by losing time and using other resources you need so you can march to your planned success.

And you will also hear in this audio episode about a possible hidden drawback by focusing on some of these tools too directly — e.g., you may have to commit to do MORE WORK to add the right assets (music, audio intro, outro, sponsorship clips, voice-over, additional encoding, posting and publication, etc.) to create a good podcast episode from the content of these apps.

We encourage you to go to The Podcast Report show and listen to episode 62, in which Paul Colligan discusses his model and this situation with these apps in more detail.

Paul Colligan - public speaker

We thank Paul Colligan for his ideas and his sharing of his New Media Content Creation model, so that we can help ourselves to become better podcasters without having to be distracted and cry “Squirrel!” when new technology appears — however attractive it may be.

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Select this link to listen to the audio episode in another window.

Copyright (c) Matrix Solutions Corporation. All rights reserved. Selected audio clips were taken from episode 62 of Paul Colligan’s podcast show at www.ThePodcastReport.com which is copyrighted content from Paul Colligan of PaulColligan.com (c) 2015.

Sep 18

Bonus Episode 6- Paul Colligan on Apple’s announcement and a FREE webcast

This brief episode will focus on 2 items:

– What the Apple(R) announcement means to podcasters today; and

– An upcoming free webcast on how to podcast.

These are both from Paul Colligan — a name who is a luminary, thought leader and pundit in the podcasting space, as well as the YouTube video space. He has his own podcasts in the podosphere — in addition to his current podcast show, Thinking Out Loud, he has a recent addition called The Podcast Report (not to confuse it with www.PodcastReporter.com).

Episode13- The Podcast Report

1. The Apple(R) announcement of 9 September 2014

In episode 13 of Paul Colligan’s The Podcast Report, we get Paul’s perspectives on what the April 9, 2014, announcement from Apple(R) means to podcasters, especially in the area of monetization. He focuses on getting away from the old method of making money with your podcast, and he has cases in point with today’s celebrities.

To get the 10-minute summary and perspectives from Paul, you can go to the web site of www.ThePodcastReport and listen to episode 13 — or better yet, we encourage you to subscribe to his podcast on iTunes(R).

2. A FREE Webcast from Paul Colligan on 30 September 2014

In his weekly New Media “newscast email” called HEADS UP TUESDAY, Paul Colligan announced that he will be doing a FREE Live Webcast on “How to Podcast.”

The free event will be around 8pm or 9pm Eastern time on 30 September 2014. You can go to the event at:

https://www.youtube.com/watch?v=AV7cm1ll7Nw

and Paul is soliciting feedback, as well. If there is anything you want to make sure that he covers on the LIVE event, you can post it in the comments at:

https://www.youtube.com/watch?v=AV7cm1ll7Nw

 Cross-promotion with Paul Colligan

 Finally, we wanted to thank Paul for giving the podcast show at

www.PodcastReporter.com

a 60-second promotion on his episode 13 of The Podcast Report  (at the end of the episode).

We will be reciprocating in a future episode and give Paul his message as part of our cross-promotion. This is a great and courteous practice for podcasters to alert their audiences of valuable content that is complimentary to their own topics and themes.

Select this link to listen to the audio episode in another window.

Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved. References to Paul Colligan are from his main site at www.PaulColligan.com. Apple and iTunes are registered trademarks of Apple, Inc.