Mar 20

79- Video courses – an opportunity for Podcasters – with Lon Naylor

This episode is from a presentation by Lon Naylor of www.ScreenCastPro.com and www.SkillsInScreencastsAndPodcasts.com. Also known in the industry as “Mr. LearnCamtasia,” Lon describes how online video training courses and tutorials can be a great opportunity for New Media Professionals — especially for Podcasters.

Skills in Screencasts and Podcasts-2014This content was taken from a webinar in which Lon Naylor was one of the presenters and instructors. This was not a sales pitch — in fact, this was delivered as a benefit for the New Media Community, and it was intended for those who were considering creating online video tutorials and training courses, but did not know if it was for them or where to start.

As you will hear in this audio episode, we have taken and delivered to you about 20 minutes of Lon’s content, in which he explains and describes:

– the benefits of video online courses and tutorials;

– the tools which a New Media Professional or podcaster will need to create professional courses (of course, he focuses on the recorder and editor product from TechSmith called Camtasia Studio);

– the requirements for creating the content for video online courses — especially for monetizing them; and

– the tools available for delivering the educational and training content of your courses to potential students.

NOTE: In the latter part of this audio episode, Lon describes some of the features that sets Camtasia Studio apart from other video tools which do not have built-in feature-rich multi-track editors. However, Lon does a very good job of describing in detail in audio what you would normally see on the screen, so that you can easily visualize and understand what he is explaining. Thus, it is not really necessary for you to view the video.

However, for those who wish to view the entire original 75-minute webinar in detail, there is a replay of the webinar available only for a very short time.

NOTE: you can get more out of the production of what was a free webinar by getting a free account at www.LearnCamtasia.com.

Then you can go to the video replay of the webinar

by selecting this link.

For any questions on the content of the webinar, you may contact Lon Naylor or the others on the webinar by going to the ABOUT section in www.LearnCamtasia.com.

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Copyright (c) 2016, Lon Naylor of www.LearnCamtasia.com and Matrix Solutions Corporation. All rights reserved.

 

Dec 22

71- Perspectives on Podcast Conferences – 2016 and beyond

This end-of-year episode delivers a Podcaster’s perspectives for Podcast Conferences for upcoming 2016 — and beyond.

Podcast conferences 2016ff

The eight main “conferences” or “meetings” for Podcasters (and, to some extent, New Media Professionals) are:

New Media Expo (aka NMX)

Podcast Movement (aka PM)

Consumer Electronics Show (CES)

National Association of Broadcasters Show (NAB)

Podfest Florida or Podfest Tampa

LA Podfest

Podcamps

Local Podcast Meetups (via www.meetup.com)

Each of these are mentioned. There is also a backstory to the change of preferences for the value of these conferences, and a hint of some issues that may be haunting some of the more successful shows that delivered value at one time to the podcasting community.

From the large national conferences (like NMX and Podcast Movement), we also deliver some perspectives on the REGIONAL and local podcast conferences, meetups and Podcamps. I myself will deliver my perspectives, since I have been a speaker at the main national conferences, as well as a Podcast Meetup Organizer and a speaker at many Podcamps.

Finally, I apologize to all my listeners, since I had a forced absence due to not only technical problems and a failure and replacement of my main system for podcasting, but also for being caught up with a bed-ridden flu and bronchitis that rendered me unable to deliver any value to you, my audience.

To all of you, I wish you a happy holiday season and a bright next year for your success as a New Media Professional and podcaster.

Select this link to listen to this audio episode in another window.

Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Aug 13

10- Screencasting for Podcasters

This is an hour-long presentation for the Podcast Movement Conference elective session in 2014. It deals with ScreenCasting for Podcasters: Additional Revenue streams and Social Media Syndication–with a live case study.

In this presentation, the following topics are covered:

– Why should I do screencasting if I already do Podcasting?

– Becoming a successful Screencaster:

* The Skills

* The opportunity: Creating more revenue streams and income

* The Ease of Screencasting for a podcaster

– A case study: Bonus episode 3 from www.PodcastReporter.com. This is the situation of taking an audio podcast episode published on 18 July 2014 and repurposing it into a screencast with the topic of:  9 Things You Won’t Get if You Don’t Attend the Podcast Movement Conference.

– Lessons Learned

– Recommendations: where do I start?

– Resources Available

– Summary and Q/A

– Lon Naylor as a subject matter expert

We thank Lon Naylor of LearnCamtasia.com and ScreencastStudios.com for his help in the case study.

Lon Naylor - success in screencasting

 

Select this link to view the slides for this presentation.

Select this link to listen to the audio file in a separate window.

Select this link to view a screencast by Lon Naylor to deconstruct the case study.

NOTE: If you view the screencast for the deconstruction of the case study by Lon Naylor, the final product or screencast (which was the subject of the deconstruction) is available right underneath the main deconstruction screencast for your viewing, so you can see how the screencast was produced from just the audio episode of a podcast.

Copyright (c) 2014, Matrix Solutions Corporation and Lon Naylor of ScreencastStudios.com and LearnCamtasia.com. All rights reserved.

Jun 29

02- Training, education & courses on ‘how to podcast’ — perspectives on trends

In the Podcast show called The Feed, Rob Walch and company discuss the topic of “What Qualifies you to teach podcasting?” (episode 24, after 24 min.). From the show notes, the theme is listed as:  “How to choose the best How To Podcast Tutorials or should people be teaching podcasting when they just started podcasting themselves?”

The discussion

As you will hear in this podcast episode, a summary of the arguments mentioned are:

– “Let the buyer beware” before spending good money on what is advertised is “training” from an inexperienced individual. This is because of the flood and over-saturation of training courses and resources available on the Internet from what appears to be those who want to get money from aspiring podcasters (the latter of which don’t know where to go for free or fee-based quality help and training);

– The experienced podcasters that were early adopters as content creators and producers of podcasts should be the litmus test;

– Even popular podcast shows cannot guarantee that they know about podcasting;

– Even ebooks, videos, tutorials and Udemy.com courses may be available from recent newcomers, but they may only serve to present the training to you — but they cannot guarantee that these people would know greatly about podcasting;

– Mentioned people who are recommended consultants and/or authors  that teach people how to podcast with the experience include Dave Jackson from The School of Podcasting, Rob Walch from www.podcast411, Todd Cochrane from RawVoice, Michael Geohegen and Paul Colligan, etc.). Many of them still provide training courses, membership sites, personal consultation and training deliverables, videos, podcasts and books, etc.;

– Rob Walch recommends FREE training resources (e.g., the free Podcast101 course from Rob Walch — and even as far back as Jason Van Orden’s free online course How to Create a Podcast). Another source of learning about the podosphere environment and belonging to an informal community of learning about podcasting is Dave Jackson’s Ask the Podcast Coach – Live! weekly sessions online.

– Regarding fee-based training, there are others mentioned who do charge quite a bit for their education (e.g., Daniel J. Lewis and Ray Ortega, etc.);

– Other recommendations from other experienced podcasters include EVENTS — such as conferences with podcast tracks for beginners, or Podcamp un-conferences, or local Meetups for Podcaster communities, etc. These events can be a good learning ground for the education needed, as well as a gold mine for networking and meeting with the actual podcast trainers who have had years of proven experience.

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My own Recommendations about HOW TO PODCAST training

I strongly agree with the arguments presented by Rob Walch in the episode from The Feed. In addition to “let the buyer beware” and “do your homework and research before you buy” — what I would recommend as a path for the aspiring podcaster who wants training and education and help would be the following (which is a combination of FREE resources when available, and some FEE-based help):

– The most common name in training that is mentioned just about anywhere by anyone in the podosphere with experience is Dave Jackson of The School of Podcasting. His resources and offerings provide a single path for the novice to get to a comfortable position of knowledge and experience in podcasting — and also can be the foundation for more advanced courses later on:

 (a) Dave has a live webinar (which is streamed on Mixlr) every Saturday morning at 10:30am Eastern time called ASK THE PODCAST COACH-LIVE!  Here, the newcomer can become part of an informal community of podcasters (from all levels of expertise or beginning status) in this Q-and-A approach to podcasting issues. There is a telephone number for live call-ins, where the participant can speak to Dave and ask the questions and explain the issue or situation, and then get answers from Dave and the community via a very busy chatroom. THIS IS FREE. Not only is this a good networking vehicle, but relationships can begin, along with the value of education, learning and training, with the support of other podcasters.

At the same time, the beginner would use the recommended and FREE resource from Rob Walch, which is the course called Podcast 101, located on the web site of www.podcast411.com. As Rob said in the episode, there is no need to pay for tutorials, since some good ones are readily available at no charge.

 (b) Next, attend the conferences where podcasting has a track. At this time, New Media Expo is the one in January of each year that provides the opportunity for networking, education, training, relationships and immersion into the podosphere. There is also a VIRTUAL TICKET that can be purchased for a reasonably low price that contains all the recorded sessions, so that a beginner won’t miss any of the presentations or panels or keynotes. So the beginner can “participate” without having to be at the physical event. However, conference attendance fees, as well as travel and lodging expenses should be budgeted by the beginner — but this would be an INVESTMENT.

There is an experimental conference that was funded by www.kickstarter.com called Podcast Movement. The jury is still out on this conference for the value provided and received, as well as longevity. This conference will hold its first meeting in August in Dallas, Texas. After the August event, we will provide a status report and details, along with our perspective of value for the podcast community and Industry.

(c) After consuming the virtual ticket sessions or live sessions at the events (either the free Podcamps or NMX event), my recommendation would be to invest in a 6-week course offered by Dave Jackson of the School of Podcasting that teaches beginners from scratch how to create, record, publish and promote a podcast. This is a fee-based offering, but you will be sure to have a podcast up and running and published in iTunes by the end. Dave does this by Group Coaching. Dave will even offer you discounts on media hosting, as well as set up a WordPress blog site for you, and also include a month’s free membership of the School of Podcasting membership site as part of the deal. I consider it a great value for a beginner (I wish this was available when I started). You can find out more at Dave’s SOP web site.

(d) I would then recommend that the beginner continue on the course and join the School of Podcasting (which could have been the free month in c, above) to get the tutorials, the training in step-by-step modules for reinforcing the beginners and gaining education to prepare for intermediate and advance podcasting. Some members just used the tutorials and resources in the School of Podcasting without having taken the 6-week course for beginners — and they did just fine. This library of resources is well-organized and provides online education, training, tutorials and other resources to move the beginner along.

(e) When the beginner has the above skills, then monetization questions can be answered by purchasing Dave Jackson’s book, More Podcast Money. This ebook discusses the “101 ways on how to make money with your podcast” — and it can be a relatively minor investment that can save time and research from all the other “pundits” who just go into a few of the possibilities.

This very inexpensive ebook will assist the beginner in creating a strategy for monetization of the podcast.

(f) The final recommendation would be to create a document after some brainstorming and planning time that would be taking the new podcaster to the next level. This is where having personal consultation with a good Podcast Coach is a good strategy.

Again, Dave Jackson delivers excellent customer service and results, since he calls himself YOUR PERSONAL PODCAST COACH.”

He can assist the beginner with WordPress issues, web site development and support, some basic image creation for album art and badges (along with connection to a professional graphic artist whom I have used in the past, as well, at a reasonable cost), domain and hosting technical services for installation and execution — that is, just about all things podcasting for the beginner. I myself have used Dave Jackson, as I found him to be so competent and quick on results with the best customer service that I outsourced just about all the tech that would take me hours to accomplish. Like most beginners, the skills may be there or learned, but the time to accomplish the tasks may be so great that it may be prohibitive for productivity, and thus, outsourcing would be a better way to go. And Dave’s hourly rates have always been reasonable.

And now, the beginner has one resource to help him get from zero-to-hero with satisfaction from someone who has been podcasting and teaching podcasting since 2005.

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My Own Experience and Skills

I started podcasting in 2006. I had such a passion and obsessive desire for knowledge and action that I had at one point up to 16 podcast shows at the same time. Since then, 2 more were added and another couple planned for the near future — but 10 of them were podfaded.

So I have had my share of podcasting experience — from part-time to full-time for my business.

I have presented podcasting since the 2nd Podcamp in 2006, as well as TEACHING HOW TO PODCAST at various events — e.g., Podcamps, ProductCamps, Local Meetups and user groups, as well as sessions at the New Media Expos since 2006.

For my education, I have read all the podcast books I could find since 2006, including Podcasting for Dummies by Tee Morris and Evo Terra, as well as Todd Cochrane’s book (the first about podcasting):

I have also taken seminar training from Paul Colligan in 2006 and 2007 that was a six-week course in creating a podcast show and monetizing it. I have attended numerous events about podcasting as an attendee and participant, including the Podcasting and Portable Media Expos, etc.

Even though I consider myself qualified to create formal training and education deliverables about how to podcast, I realized that the market was saturated with too many of these resources. And now, in agreement with Rob Walch, I agree that this saturation point has diluted the quality of the final products and services. Instead, I have created Premium seminar training courses and published them for Personal Productivity and Finance for Startups, as well as assistance for the targeted Baby Boomer Community (Boomers for Startups). Besides, I don’t think that I have the skills, experience and up-to-date knowledge and dedication of someone like Dave Jackson.

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Coming up next:

  The Series about Direction and Trends of Podcasting since 2005

Coming up in the future for www.podcastreporter.com will be a SERIES of episodes that will focus on Trends and Directions of the Podcast Industry since 2005 to the present. We will have perspectives from some of the very experienced early adopters and content producers in podcasting.

If you wish to contact some of those mentioned in this podcast, here is a partial list of contact information:

– Dave Jackson of the School of Podcasting:

   web site:  www.schoolofpodcasting.com

   email:  Dave@schoolofpodcasting.com

– Rob Walch of Libysn and host/author of podcast411:

   web site:  www.podcast411.com and www.libsyn.com

   email:  Rob@libsyn.com

– Todd Cochrane of RawVoice:

   web site:  www.rawvoice.com

   email: ceo@rawvoice.com

Select this link to listen to the audio episode.

NOTE: From the feedback of our listeners, the show notes for future episodes will be less detailed, brief and succint, complete with links and attributions.

Copyright (c) 2014, Matrix Solutions Corporation and The Feed Podcast at www.thefeed.libsyn.com. All rights reserved.

Jun 28

01- Introducing the podcast show called PODCAST REPORTER

A new podcast from Matrix Solutions Corporation to help keep you up to date with what is going on in podcasting — and also to provide information, trends and directions for serious media contenders in today’s Podcasting Industry.

In addition to events and announcements, we will also deliver the viewpoints and perspectives of key content creators and producers and publishers in the Podcasting Industry.

Select this link to listen to the audio episode.

Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.