Jul 22

06- Early podcaster and author of podcast book- Rob Walch

One of the first entrepreneurs and podcasters, as well as an early adopter for content creation and content production is Rob Walch, the current Vice-President of Podcaster Relations for Libsyn, known as one of the most popular media hosting companies.

But Rob is much more than just a podcaster. He is also a book author, as well as an app developer for the iOS platform, and a representative of Libsyn at Podcasting and New Media events. In fact, in some circles (and in google.com), Rob has been described as one of the five (5) most influential people in podcasting.

In addition to co-hosting the official Libsyn podcast called The Feed, as well as hosting his own www.podcast411.com podcast show, Rob has also co-authored a book for podcasters in 2006-2007, which was called Tricks of the Podcasting Masters.

Rob Walch as an early podcaster — podcast411

Rob was one of the very first podcasters who had the marketing expertise, promotional ability and technical skills to create, promote and support podcasting. He was known as the “man who could dissect an RSS feed,” as he quickly got the reputation of technical wizard for making a podcast show work via the internals of a podcast feed.

Very early on, Rob Walch has his own podcast show called podcast411, which he likes to call “Inside the Podcasters’ studio” (similar to the television show about Actors and Directors). On the web site for this show, Rob also provided 2 elements to support the podcasting Industry and community:

– A Directory of Podcasting Directories; and

– A tutorial that provides the novice with a course that teaches the basic elements of How to Podcast, called The Podcast 101 Tutorial on Audio Podcasting.

In the early days of podcasting, Rob was a co-host on the podcast show called Today in Podcasting (along with Dave Jackson, Gary Leland and Paul Colligan). This was the first show that gave a weekly account of the current events, personalities, events and happenings in the podosphere.

podcasts411 web site

Today, Rob currently supports the Podcast Industry and community on various blogs and social network sites that support podcasters. He also represents podcasters, in general, at the New Media events while working for Libsyn.

Rob Walch — perspectives of the Podcasting Industry

With the upcoming release of iOS V8 for the iOS devices (which includes the iPhone(R), the iPad(R) and iPod Touch(R), Rob is promoting and encouraging current podcasters to take their business to the next level by creating a mobile app for their podcast. The new iOS release will spur a growth in podcasting, since the podcast app will be native to the systems and cannot be deleted, Rob encourages. And thus, millions of new podcast listeners will come into the podosphere.

Of course, Libsyn provides this capability to its customers who qualify. For the details and steps and processes, you can send an email directly to Rob to ask for the document explaining the process at:

Rob@Libysn.com.

As you will hear in this audio episode, Rob mentions that the future of podcasting is going mobile and that an app presence in all the app stores and marketplaces for all Apple and Android, etc.., platforms is critical.

By the way, he predicted this five years ago when he created and promoted his own app called Tii (This Week in iOs, which was previously know since 2007 as This Week in iPhone). Thus, Rob leads the way by example in this regard for the trend in the Podcasting Industry.

Rob has an advantage in seeing the Podcasting Industry in a different light, as he reviews the statistics for the Libsyn-hosted apps and podcasts. He can, therefore, bring analytics to a more relevant and swift conclusion to give us a “heads-up” of the state of podcast consumption.

Rob will also be a speaker at the Podcast Movement conference in Dallas, Texas in 2014. This is not new for him, for he has attended and been a guest speaker at every podcasting event, business show, Podcamp and conference since 2005.

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Select this link to listen to this audio episode of PodcastReporter.com.

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Contact information for Rob Walch:

– email:  Rob@libsyn.com

– personal web site:  www.podcast411.com

Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

Jun 29

02- Training, education & courses on ‘how to podcast’ — perspectives on trends

In the Podcast show called The Feed, Rob Walch and company discuss the topic of “What Qualifies you to teach podcasting?” (episode 24, after 24 min.). From the show notes, the theme is listed as:  “How to choose the best How To Podcast Tutorials or should people be teaching podcasting when they just started podcasting themselves?”

The discussion

As you will hear in this podcast episode, a summary of the arguments mentioned are:

– “Let the buyer beware” before spending good money on what is advertised is “training” from an inexperienced individual. This is because of the flood and over-saturation of training courses and resources available on the Internet from what appears to be those who want to get money from aspiring podcasters (the latter of which don’t know where to go for free or fee-based quality help and training);

– The experienced podcasters that were early adopters as content creators and producers of podcasts should be the litmus test;

– Even popular podcast shows cannot guarantee that they know about podcasting;

– Even ebooks, videos, tutorials and Udemy.com courses may be available from recent newcomers, but they may only serve to present the training to you — but they cannot guarantee that these people would know greatly about podcasting;

– Mentioned people who are recommended consultants and/or authors  that teach people how to podcast with the experience include Dave Jackson from The School of Podcasting, Rob Walch from www.podcast411, Todd Cochrane from RawVoice, Michael Geohegen and Paul Colligan, etc.). Many of them still provide training courses, membership sites, personal consultation and training deliverables, videos, podcasts and books, etc.;

– Rob Walch recommends FREE training resources (e.g., the free Podcast101 course from Rob Walch — and even as far back as Jason Van Orden’s free online course How to Create a Podcast). Another source of learning about the podosphere environment and belonging to an informal community of learning about podcasting is Dave Jackson’s Ask the Podcast Coach – Live! weekly sessions online.

– Regarding fee-based training, there are others mentioned who do charge quite a bit for their education (e.g., Daniel J. Lewis and Ray Ortega, etc.);

– Other recommendations from other experienced podcasters include EVENTS — such as conferences with podcast tracks for beginners, or Podcamp un-conferences, or local Meetups for Podcaster communities, etc. These events can be a good learning ground for the education needed, as well as a gold mine for networking and meeting with the actual podcast trainers who have had years of proven experience.

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My own Recommendations about HOW TO PODCAST training

I strongly agree with the arguments presented by Rob Walch in the episode from The Feed. In addition to “let the buyer beware” and “do your homework and research before you buy” — what I would recommend as a path for the aspiring podcaster who wants training and education and help would be the following (which is a combination of FREE resources when available, and some FEE-based help):

– The most common name in training that is mentioned just about anywhere by anyone in the podosphere with experience is Dave Jackson of The School of Podcasting. His resources and offerings provide a single path for the novice to get to a comfortable position of knowledge and experience in podcasting — and also can be the foundation for more advanced courses later on:

 (a) Dave has a live webinar (which is streamed on Mixlr) every Saturday morning at 10:30am Eastern time called ASK THE PODCAST COACH-LIVE!  Here, the newcomer can become part of an informal community of podcasters (from all levels of expertise or beginning status) in this Q-and-A approach to podcasting issues. There is a telephone number for live call-ins, where the participant can speak to Dave and ask the questions and explain the issue or situation, and then get answers from Dave and the community via a very busy chatroom. THIS IS FREE. Not only is this a good networking vehicle, but relationships can begin, along with the value of education, learning and training, with the support of other podcasters.

At the same time, the beginner would use the recommended and FREE resource from Rob Walch, which is the course called Podcast 101, located on the web site of www.podcast411.com. As Rob said in the episode, there is no need to pay for tutorials, since some good ones are readily available at no charge.

 (b) Next, attend the conferences where podcasting has a track. At this time, New Media Expo is the one in January of each year that provides the opportunity for networking, education, training, relationships and immersion into the podosphere. There is also a VIRTUAL TICKET that can be purchased for a reasonably low price that contains all the recorded sessions, so that a beginner won’t miss any of the presentations or panels or keynotes. So the beginner can “participate” without having to be at the physical event. However, conference attendance fees, as well as travel and lodging expenses should be budgeted by the beginner — but this would be an INVESTMENT.

There is an experimental conference that was funded by www.kickstarter.com called Podcast Movement. The jury is still out on this conference for the value provided and received, as well as longevity. This conference will hold its first meeting in August in Dallas, Texas. After the August event, we will provide a status report and details, along with our perspective of value for the podcast community and Industry.

(c) After consuming the virtual ticket sessions or live sessions at the events (either the free Podcamps or NMX event), my recommendation would be to invest in a 6-week course offered by Dave Jackson of the School of Podcasting that teaches beginners from scratch how to create, record, publish and promote a podcast. This is a fee-based offering, but you will be sure to have a podcast up and running and published in iTunes by the end. Dave does this by Group Coaching. Dave will even offer you discounts on media hosting, as well as set up a WordPress blog site for you, and also include a month’s free membership of the School of Podcasting membership site as part of the deal. I consider it a great value for a beginner (I wish this was available when I started). You can find out more at Dave’s SOP web site.

(d) I would then recommend that the beginner continue on the course and join the School of Podcasting (which could have been the free month in c, above) to get the tutorials, the training in step-by-step modules for reinforcing the beginners and gaining education to prepare for intermediate and advance podcasting. Some members just used the tutorials and resources in the School of Podcasting without having taken the 6-week course for beginners — and they did just fine. This library of resources is well-organized and provides online education, training, tutorials and other resources to move the beginner along.

(e) When the beginner has the above skills, then monetization questions can be answered by purchasing Dave Jackson’s book, More Podcast Money. This ebook discusses the “101 ways on how to make money with your podcast” — and it can be a relatively minor investment that can save time and research from all the other “pundits” who just go into a few of the possibilities.

This very inexpensive ebook will assist the beginner in creating a strategy for monetization of the podcast.

(f) The final recommendation would be to create a document after some brainstorming and planning time that would be taking the new podcaster to the next level. This is where having personal consultation with a good Podcast Coach is a good strategy.

Again, Dave Jackson delivers excellent customer service and results, since he calls himself YOUR PERSONAL PODCAST COACH.”

He can assist the beginner with WordPress issues, web site development and support, some basic image creation for album art and badges (along with connection to a professional graphic artist whom I have used in the past, as well, at a reasonable cost), domain and hosting technical services for installation and execution — that is, just about all things podcasting for the beginner. I myself have used Dave Jackson, as I found him to be so competent and quick on results with the best customer service that I outsourced just about all the tech that would take me hours to accomplish. Like most beginners, the skills may be there or learned, but the time to accomplish the tasks may be so great that it may be prohibitive for productivity, and thus, outsourcing would be a better way to go. And Dave’s hourly rates have always been reasonable.

And now, the beginner has one resource to help him get from zero-to-hero with satisfaction from someone who has been podcasting and teaching podcasting since 2005.

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My Own Experience and Skills

I started podcasting in 2006. I had such a passion and obsessive desire for knowledge and action that I had at one point up to 16 podcast shows at the same time. Since then, 2 more were added and another couple planned for the near future — but 10 of them were podfaded.

So I have had my share of podcasting experience — from part-time to full-time for my business.

I have presented podcasting since the 2nd Podcamp in 2006, as well as TEACHING HOW TO PODCAST at various events — e.g., Podcamps, ProductCamps, Local Meetups and user groups, as well as sessions at the New Media Expos since 2006.

For my education, I have read all the podcast books I could find since 2006, including Podcasting for Dummies by Tee Morris and Evo Terra, as well as Todd Cochrane’s book (the first about podcasting):

I have also taken seminar training from Paul Colligan in 2006 and 2007 that was a six-week course in creating a podcast show and monetizing it. I have attended numerous events about podcasting as an attendee and participant, including the Podcasting and Portable Media Expos, etc.

Even though I consider myself qualified to create formal training and education deliverables about how to podcast, I realized that the market was saturated with too many of these resources. And now, in agreement with Rob Walch, I agree that this saturation point has diluted the quality of the final products and services. Instead, I have created Premium seminar training courses and published them for Personal Productivity and Finance for Startups, as well as assistance for the targeted Baby Boomer Community (Boomers for Startups). Besides, I don’t think that I have the skills, experience and up-to-date knowledge and dedication of someone like Dave Jackson.

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Coming up next:

  The Series about Direction and Trends of Podcasting since 2005

Coming up in the future for www.podcastreporter.com will be a SERIES of episodes that will focus on Trends and Directions of the Podcast Industry since 2005 to the present. We will have perspectives from some of the very experienced early adopters and content producers in podcasting.

If you wish to contact some of those mentioned in this podcast, here is a partial list of contact information:

– Dave Jackson of the School of Podcasting:

   web site:  www.schoolofpodcasting.com

   email:  Dave@schoolofpodcasting.com

– Rob Walch of Libysn and host/author of podcast411:

   web site:  www.podcast411.com and www.libsyn.com

   email:  Rob@libsyn.com

– Todd Cochrane of RawVoice:

   web site:  www.rawvoice.com

   email: ceo@rawvoice.com

Select this link to listen to the audio episode.

NOTE: From the feedback of our listeners, the show notes for future episodes will be less detailed, brief and succint, complete with links and attributions.

Copyright (c) 2014, Matrix Solutions Corporation and The Feed Podcast at www.thefeed.libsyn.com. All rights reserved.