Aug 16

91- Caveats for Podcasters – own your own dot-com – case study with blab

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We deliver a case study in which we explore the impact to Entrepreneurs, New Media Professionals and Startups when a platform for communication which they have used disappears.

The platform is blab.im — which the public information described as an “experiment.” However, for 3.9 Million users of this “beta” platform, the impact was a jolt for those who used it extensively for delivering content as podcasters or New Media Professionals.

In this episode, we focus on the LESSONS LEARNED — which were inspired by the discussion from Todd Cochrane and Rob Greenlee in the podcast called NEW MEDIA SHOW of 14 August 2016.

Some of these lessons learned are:

  • “Own your own dot-com”;
  • Back up and archive ALL your content — from media, to show notes, to web site, to transcripts, to text, to images, to podcasts, etc.
  • Be ready to switch to another platform as an option, should the key one (like blab.im) disappear;
  • keep current and evaluate other alternative platforms (just in case);
  • YOU, YOUR BRAND, YOUR CONTENT — these are important, and should not be identified with the platform of delivery;
  • “Any shiny new object that appears to be fun can disappear overnight”;
  • Entrepreneurs and New Media professionals must “OWN THEIR OWN DOT.COM” and NOT be dependent on a platform;
  • Avoid dependency on a platform

As you can hear in the discussion with Todd Cochrane and Rob Greenlee, there have been many such situations where the platforms have appeared, grown, and then gone.

Select this link to listen to this audio episode in another window.

Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Oct 05

25- Ray Ortega- both video podcaster and audio podcaster

Ray Ortega is a professional podcaster.  In addition to his own part-time entrepreneurial work as an audio podcaster (with his own shows like The Podcasters Studio and Podcasters Roundtable), his main day-job is that of a video podcaster for a non-profit organization.

In this episode, Ray delivers his story of how he creates video content (for google hangouts on air, then also YouTube) and then repurposes it as an audio podcast, with the proper iTunes listing and feed to his audience — the Podcasters Roundtable.

In addition, Lon Naylor also describes the formula for repurposing audio podcast episodes into compelling, creative, visually engaging and message-driven screencasts with a good call-to-action.

Lon Naylor - success in screencastingIn fact, Lon completed the opposite approach for repurposing content. He took an audio podcast episode from PodcastReporter.com; and then he added animation, visual images graphics and templates, as well as callouts, zooms, pans and other visual properties to create a quality screencast. You can see this finished work at:

https://www.youtube.com/watch?v=YGXxBbXYIcY

 Podcasting quick tip as screencast:

In this episode’s quick tip, we deliver a screencast for the novice podcaster who has created their final wav file from a free editor (like Audacity) and now would like to encode it as a final mp3 file.

However, using the lame encoder in your podcast workflow path will not deliver the best audio quality if your episode is mainly dialogue or an interview (and not music). There is another mp3 encoder that is free to use, and it is within the iTunes(R) program. It can generate the mp3 final file with a higher quality encoder used for dialog.

This screencast link will walk you through how to (1) take your wav file and import it to iTunes; (2) how to prepare the settings in iTunes for quality mp3 encoding; (3) how to start and finish the mp3 encoding; and (4) how to copy your final mp3 file to your subdirectory for further processing (with mp3TagTools, for instance) or delivery to your media host.

Select this link to view the screencast tip as an mp4 file:

Encoding the final mp3 file with iTunes

Note: this screencast was created as the “raw” version in the workflow of short tutorial screencasts, which use the following steps:

(a) Create the total screencast using Camtasia Studio;

(b) Edit certain sections of the screencast in audio/video with Camtasia Studio (the result is what you see in this link, the “raw” video edited first draft);

While this screencast may suffice for most purposes, there is room for additional touching-up that can really make this screencast a better experience for the viewer/listener who is consuming this tutorial. The other parts of the workflow is what will be discussed in the upcoming course of Screencasting for Podcasters and will be:

(c) Adding animations, callouts and pan/zooms to enhance the visual engagement of the content; and finally,

(d) Adding the visual intro and outro content to complete the final screencast.

As promised, we will deliver podcasting or screencasting quick tips with future episodes of Skills in Screencasts and Podcasts.

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Select this link to listen the audio episode in another window.

Copyright (C) 2014, Matrix Solutions Corporation and Logical Drive Marketing, LLC. All rights reserved.

Sep 03

19- Skills in Screencasting for Podcasters – with Lon Naylor

We deliver an interview with Lon Naylor, known to many as “Mr. Learn Camtasia.” He is a professional content creator, with specialties in video and screencasting — especially with PowerPoint(R) and Camtasia Studio(R).

In this episode, Lon and Fred discuss the benefits, the value, the opportunities and the possibilities of monetization when New Media entrepreneurs gain the skills in both podcasting and screencasting. They even go into the environment for mobile apps.

Lon Naylor - success in screencastingAs you will hear in this audio episode, Lon describes the benefit of ‘repurposing your content’ — especially since the audio portion of your content creation has been done. Fred goes into the benefits of creating additional revenue streams and ultimately creating a mobile app derived from your current delivered in either a podcast or screencast.

In continuing with Lon Naylor’s practice of providing free and helpful resources, we will be delivering to you with each episode a tip, a hint, a brief tutorial that can help the screencaster and podcaster in the pursuit of gaining the additional skills needed to increase their portfolio, and therefore grow their audience in a new channel and platform.

You are highly encouraged to review, consume and listen to episode 2 and episode 3 of this podcast show of Skills in Screencasts and Podcasts. These episodes will give you a better idea of the ability to generate additional revenue streams with screencasting (for the podcaster), as well as a behind-the-scenes look to make a podcast for screencasters.

You may contact these podcast show co-hosts in these ways:

– For Lon Naylor, he can be reached at:

sites:  www.LearnCamtasia.com and ScreencastStudios.com

– For Fred Castaneda, he can be reached at:

sites:  www.PodcastReporter.com and www.StrugglingEntrepreneur.com.

– for electronic mail:

email:  ThePodcastReporter@gmail.com

and  SkillsInScreencastsAndPodcasts@gmail.com

 Select this link to listen to the audio episode in another window.

Copyright (C) 2014, Matrix Solutions corporation, Lon Naylor of screencaststudios.com and PodcastReporter.com. All rights reserved.

PowerPoint is a registered trademark of Microsoft Corporation. Camtasia Studio is a registered trademark of TechSmith Corporation. LearnCamtasia is a trademark of www.LearnCamtasia.com.

Aug 13

10- Screencasting for Podcasters

This is an hour-long presentation for the Podcast Movement Conference elective session in 2014. It deals with ScreenCasting for Podcasters: Additional Revenue streams and Social Media Syndication–with a live case study.

In this presentation, the following topics are covered:

– Why should I do screencasting if I already do Podcasting?

– Becoming a successful Screencaster:

* The Skills

* The opportunity: Creating more revenue streams and income

* The Ease of Screencasting for a podcaster

– A case study: Bonus episode 3 from www.PodcastReporter.com. This is the situation of taking an audio podcast episode published on 18 July 2014 and repurposing it into a screencast with the topic of:  9 Things You Won’t Get if You Don’t Attend the Podcast Movement Conference.

– Lessons Learned

– Recommendations: where do I start?

– Resources Available

– Summary and Q/A

– Lon Naylor as a subject matter expert

We thank Lon Naylor of LearnCamtasia.com and ScreencastStudios.com for his help in the case study.

Lon Naylor - success in screencasting

 

Select this link to view the slides for this presentation.

Select this link to listen to the audio file in a separate window.

Select this link to view a screencast by Lon Naylor to deconstruct the case study.

NOTE: If you view the screencast for the deconstruction of the case study by Lon Naylor, the final product or screencast (which was the subject of the deconstruction) is available right underneath the main deconstruction screencast for your viewing, so you can see how the screencast was produced from just the audio episode of a podcast.

Copyright (c) 2014, Matrix Solutions Corporation and Lon Naylor of ScreencastStudios.com and LearnCamtasia.com. All rights reserved.