Sep 04

93- Leveraging screencast content to create podcasts – with Lon Naylor

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In this episode, Lon Naylor of www.LearnCamtasia.com discusses a process that he uses to create podcast episodes of value from content that he has already created and/or published from his screencasts or videos.

Lon is himself a podcaster with his show, ScreenCastWeekly.com.
But Lon is mainly a screencaster, video content creator, blogger, instructor of PowerPoint video creation, Camtasia Studio mentor — with his membership site of LearnCamtasia.com.

This 20-minute segment of audio of Lon’s discussion was taken from a 50-minute webinar that he delivered.
In addition to the content that Lon delivers, he also discussed in detail themes such as:
– Audio Ducking
– Intros, Outros, bed music, etc.
– Bumpers, Endorsements, Testimonials and other audio to include;
– Microphones, and
– Resources he used and recommended for podcasting tasks.

The above topics are covered in his original webinar screencast recording, which are on his membership site.

As you will hear in this audio episode, Lon is encouraging the sceencasters and video content creators to leverage the screencast content they have already created and turn it into podcast episodes that deliver value to their audiences.

Lon Naylor’s contact information can be found at:

www.LearnCamtasia.com/help/about

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Update-27Jun2016

Copyright (c) 2016, Matrix Solutions Corporation and Logical Drive
Marketing, LLC. All rights reserved.

Sep 01

92- When podcaster passion becomes a prison–3 steps to re-ignite

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This episode is a discussion about a blog post from the Solo-E.com sites. The author of the blog post is Monica Shah, and the title of the post is:  What To Do When Your Passion Has Become Your Prison — Three Steps to Ignite Your Dreams.

In addition to the main themes of this blog post, we also included a couple of cases-in-point of our prior businesses suffered from the situation when the passion became a pain, and almost a prison.

Now, the author of this blog brought out 3 steps to ignite your dreams:

“1. If you are struggling, then there is something that you just don’t understand.

2. Step into your fear.

3. Make Sure You’ve Got Someone Who is Willing to Take a Stand for You.”

[from the blog post by Monica Shah]

And, finally, we add our own categories from the last step — that of having a support person or support team. We include our categories of:

-1. The coach;

-2. The Mentor; and

-3. The Mastermind Group.

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Copyright (c) 2016, Monica Shah, blogpost author from www.Solo-E.com (for blogpost content) and Matrix Solutions Corporation (for commentary). All rights reserved.

Jun 02

51- Differentiating your Business in Podcasting “saturated” markets- lessons learned with case studies

A major decision for most entrepreneurs is the one to enter a market that has a reputation of being “saturated.” The cause could be one of many reasons.

In this Bonus episode, we look into issues and concerns for the entrepreneur to either enter or continue in a saturated market — and we do so from real-life case studies of small businesses.

The first case study examines the risks and the suggested recommendations for looking at the product, service, offering or brand entry into a “saturated market.” These may include:

– confirming with research that you have a greater value offered to you target audience than what is currently available from competitors (again, a new added value at the right time, right place and right “formula”);

– confirming that there is an abundance mentality in the market to lower your risk of entry; and

– Your target audience belongs to a “niche” or “super-niche” of potentially loyal fans that have the NEED and WANT of what you are offering to deliver in value (or products, services or offerings or courses, etc.) and are passionate about the niche issues; or

– Your target audience is a proven one in the niche, and you may already have them as known followers for your current communications to them;

…and other factors.

Such is the case of the new course to be launched (along with its existing podcast show for creating awareness and exposure) that is called Podcasting for Screencasters.

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As part of this entrance into this saturated marketplace of podcasts that teach their target market how to podcast, you may find out more about the free webinar at:

http://www.podcastingforscreencasters.com/webinar

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The second case study concerns the decision to REMAIN in a market that is “saturated.” It is the 8-year old podcast show called The Struggling Entrepreneur — an interview-based show with entrepreneur guests, as well as other business content for the entrepreneur.

The reasons for continuing are given, and they include some of the following:

– You may already be getting great feedback and actions from your target audience, expressing their knowledge, their liking you and trusting you in various ways, especially communication with you;

– You may already have had some measure of “success” (which is defined differently for every entrepreneur) with your target audience, and your main objective would be to KEEP your current audience, while GROWING it with planned marketing strategy that turns into execution of a marketing plan for the marketing tactics; and

– Your objective may be to complete the path steps of

. Subject Matter expert ==>

.      .Problem-solver for your niche audience ==>

.           .Trusted advisor with proof of reference sales ==>

.                    .THOUGHT LEADER for your target audience.

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We also highlighted certain “take-aways” from this episode, including:

– asking yourself  (with a documented proposed plan of executing the four steps to success)  how YOU can become a Thought Leader.

– Confirming what is your documented of measure of success; and

– Documenting a planned exit strategy with alternatives, in case you do not succeed in this saturated market within a planned period of time.

Finally, we did mention another show which we referenced —  it was Paul Colligan at www.ThePodcastReport.com.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Sep 03

19- Skills in Screencasting for Podcasters – with Lon Naylor

We deliver an interview with Lon Naylor, known to many as “Mr. Learn Camtasia.” He is a professional content creator, with specialties in video and screencasting — especially with PowerPoint(R) and Camtasia Studio(R).

In this episode, Lon and Fred discuss the benefits, the value, the opportunities and the possibilities of monetization when New Media entrepreneurs gain the skills in both podcasting and screencasting. They even go into the environment for mobile apps.

Lon Naylor - success in screencastingAs you will hear in this audio episode, Lon describes the benefit of ‘repurposing your content’ — especially since the audio portion of your content creation has been done. Fred goes into the benefits of creating additional revenue streams and ultimately creating a mobile app derived from your current delivered in either a podcast or screencast.

In continuing with Lon Naylor’s practice of providing free and helpful resources, we will be delivering to you with each episode a tip, a hint, a brief tutorial that can help the screencaster and podcaster in the pursuit of gaining the additional skills needed to increase their portfolio, and therefore grow their audience in a new channel and platform.

You are highly encouraged to review, consume and listen to episode 2 and episode 3 of this podcast show of Skills in Screencasts and Podcasts. These episodes will give you a better idea of the ability to generate additional revenue streams with screencasting (for the podcaster), as well as a behind-the-scenes look to make a podcast for screencasters.

You may contact these podcast show co-hosts in these ways:

– For Lon Naylor, he can be reached at:

sites:  www.LearnCamtasia.com and ScreencastStudios.com

– For Fred Castaneda, he can be reached at:

sites:  www.PodcastReporter.com and www.StrugglingEntrepreneur.com.

– for electronic mail:

email:  ThePodcastReporter@gmail.com

and  SkillsInScreencastsAndPodcasts@gmail.com

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Copyright (C) 2014, Matrix Solutions corporation, Lon Naylor of screencaststudios.com and PodcastReporter.com. All rights reserved.

PowerPoint is a registered trademark of Microsoft Corporation. Camtasia Studio is a registered trademark of TechSmith Corporation. LearnCamtasia is a trademark of www.LearnCamtasia.com.