Jul 24

87- Six key lessons learned after more than 10 years of podcasting

In this episode of Podcast Reporter, we deliver some lessons learned after being a podcaster for over 10 years of podcasting. Even though these half-dozen lessons learned deal with negative impacts to both your podcasting and your business, we do plan to have a future episode to deal with the POSITIVE IMPACTS to your podcasts.

LessonsLearnedimage

We deliver these lessons learned from our own experience, with the hope that some of our listeners can understand the impact, as well as recognize the symptoms and environment — so that they can avoid the problems and prevent the negative impact to their own podcast and environment.

As you will hear in this audio episode, the six lessons learned that are discussed in detail (as well as the view of WHAT YOU CAN DO TO AVOID THESE NEGATIVE IMPACTS) are:

  1. Typos, misspellings, errors that may be unrecoverable, if you have a third party with sloppy habits to which you outsourced;
  2. Having a delay after you announce and launch a premium podcast course or product, where your buzz, promotion, excitement and marketing slowly fizzles away;
  3. Relying on a third party for sales, returns, payments and delivery of your premium content;
  4. Unplanned and/or unforseen changes in the technology, products, marketplace, new media types or “shiny new objects” that can distract your prospects and cause lost sales (e.g., the iPhone);
  5. Experiencing a potential JV partner situation where the prospective partner takes your content, your idea and your details of your launch and announcement, then betrays you by announcing his product or program with your idea and becomes key competition to lure away your prospects and customers that you have built up for this situation;
  6. Being a victim of malware vulnerability and negative impacts where your podcast site turns away prospects for listeners and subscribers — sometimes may lead to having you shut down a podcast show. We did mention Scott Johnson of www.pctutorflorida.com for some back-catalog podcast episodes that dealt with malware and what you can do to protect yourself.

Note: we will deliver an episode in the near future that will deal with other LESSONS LEARNED THAT DELIVERED POSITIVE IMPACTS TO YOUR PODCAST AND BUSINESS.

Select this link to listen to the audio episode in another window.

Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Jul 13

52- The Four Steps to becoming a SUCCESSFUL CONTENT CREATOR – with cases-in-point

In this episode, we examine the four steps in the journey to becoming a successful content creator, especially for the podcaster.

Does “success” mean making lots of money? Some of the “newbies”
in the podosphere are making 7 figures, and there are a few who
proudly proclaim their revenues and share them online.

But, no, that may not be the measure of success.

______

Does “success” mean having enormous stats? Some of the
“newbies” have gazillions of downloads, subscribers, sponsors,
listens, views, audience numbers, etc.

But, no that may not be the measure of success.

______

According to a couple of key podcasters, the true meaning of
success lies elsewhere in “thought leadership” — but also
with the positive results both in stats and revenue streams.

4 Steps to Content creator success

This content for this episode was inspired by two podcasters,
both who have had over 10 years of experience:

(1) Paul Colligan, podcaster of THE PODCAST REPORT; and

(2) Chris Brogan — podcaster, blogger, author and trainer, among
many other things.

It was Paul Colligan who called myself a “luminary” over a year
ago in his podcast episode, when he described me.
It was also Chris Brogan who described the real measure of
success monetarily, but also emphasized the importance of
“thought leadership.”

Together, they inspired the description of the 4-step journey
from podcaster to thought-leader (the latter being the real
measure of success, in my humble opinion, as the other
mentioned victories in the journey have either been preludes
or learning-steps).

As you will hear in this audio episode, the four steps to becoming
a “successful” CONTENT CREATOR are detailed and described as:

(1) Subject matter expert that develops into a true “luminary”;

(2) Solution-provider or problem-solver;

(3) Trusted advisor; and then,

(4) THOUGHT LEADER.

After listening to this episode, the rhetorical question for you is
“where are you in this journey today, and what is your personal
and business target in steps for your future?”

Here are some of the links from the cases-in-point and
the resources mentioned in this audio episode:

THE REFERRAL ENGINE, book by John Jantsch

THE SPEED OF TRUST, book by Dr. Steven Covey

PAUL COLLIGAN, podcaster, author & blogger at www.thepodcastreport.com

CHRIS BROGAN, author, trainer, blogger at www.chrisbrogan.com

SCOTT JOHNSON, podcaster at www.computertutorflorida.com

LON NAYLOR, screencaster and podcaster and blogger at  www.LearnCamtasia.com

Select this link to listen to the audio episode in another window.

Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.