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Sometimes the Entrepreneur who takes the risk and enters a new area as an early entrant or early adopter becomes successful in the new environment.
Such is the history of Baby Boomer Gary Leland, an Entrepreneur who made his mark in the Retail environment with a “brick-and-mortar” store — and has also seen success in the tech environment via podcasting, video and information marketing.
You will also notice that Gary is not a perfectionist when it comes to editing his podcasts. And, thus, to honor him in this regard, we have delivered to you the UNEDITED interview from beginning to end. (Thanks, Gary!)
An early podcaster since 2004 — “TODAY IN PODCASTING”
As you will hear in this audio episode, Gary entered the podcasting environment in 2004. His first podcasts dealt with the sports arena, in particular girls’ fast-pitch softball. This was natural, as his business also sold equipment for that environment to the public.
Gary then had a podcast called Podcast Pickle. In addition, he created a directory of podcasts, which he also named Podcast Pickle. In fact, in the spirit of fun and humor and enjoyment for various podcast events, Gary created a comic life-sized character called THE PODCAST PICKLE, and this character appeared at different Podcamps, Podcast and Portable Media Expos, and other venues.
However, Gary was the ringleader of creating a show called Today in Podcasting. This was a panel of 4 podcasters that included also Rob Walch from podcast411, Dave Jackson of The School of Podcasting, and Paul Colligan with his Podcast Tools podcast, as well as Marketing Online Live. This podcast show started in February of 2006 and continued to late 2011.
Gary was presenting at different events — from the Podcast and New Media Expos, NMX, South-by-SouthWest (SXSW), Podcamps, etc. In fact, he was a pioneer for Second Life, the virtual world that was very popular in 2007-2008. Gary was the owner of Podcast Island, which was monetized profitably by Gary.
And now, Gary is in the process of launching a new podcast show called The Gary Leland show. The targeted community for this show would be entrepreneurs who sell tangible products that would be shipped to customers anywhere. This may seem strange, but this audience does NOT include small business owners who want an electronic or online business.
A current co-initiator of Podcast Events — Podcast Movement
One objective that Gary has is to bring back the excitement, fun, community and education that existed in 2005 through 2008 in the original Podcast Expos. And thus, he was one of the four founders of the new event starting in 2014 called Podcast Movement.
In addition to his electronic magazine / app called Podertainment, as well as his podcasts, Gary has been active as one of the participant founders of the Podcast Conference called Podcast Movement. This was designed to be an event specifically for Podcasters (unlike the New Media Expo, which also includes bloggers, video producer and content creators).
Created as a Kickstarter crowd-funding campaign, it was successful in raising the basic target amount to fund the event within the targeted due date.
Industry Perspectives from the “Podcast Pickle” — aka “P-Dilly”
As you will hear in this podcast episode, Gary sees podcasting as a strong community in its second revival, especially due to Apple’s including the Podcast app in its iOS8 operation system. However, he does not feel that it is yet an “industry.” As he said, though, it appears very close to becoming one.
Gary’s perspectives deal with the upcoming and current new technologies as key for the direction of podcasting. One case-in-point is his own electronic magazine called Podertainment for any iOS device.
With the growth of the audience by sheer investigation of the podcast app, and also with the growing number of people and entrepreneurs entering the podosphere as podcasters who will be publishing their content, it is a bright future for those enveloped in podcasting.
Electronic Magazine for the Podcast Community – Podertainment
At the annual event, New Media Expo, Gary Leland now announced the launch of his latest venture into a different business — the Electronic Magazine business. It is called Podertainment at www.podertainment.com.
As we mentioned, he was an early adopter in Podcasting — and he learned how to monetize that with a couple of shows that he created, as well as being one of the first to create a Podcast Directory (aka “Podcast Pickle”). This shows his never-ending sense of humor, and so he will always remain for us with his nicknames of “P-dilly” and “Podcast Pickle.”
In addition, he moved into video and has over 200 episodes of Softball video. He also entered the virtual world of Second Life several years ago and had a fun run with Podcast Island, with a fair ROI.
Contact information and electronic properties for Gary Leland
You can find out more about Gary Leland and his info properties at:
His electronic magazine for the Podcasting community and Industry is at
You can visit his wallpaper & decorating store at LelandsWallpaper.com
Select this link to listen to the audio episode number 5 of Podcast Reporter with Gary Leland.
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