Aug 16

91- Caveats for Podcasters – own your own dot-com – case study with blab

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We deliver a case study in which we explore the impact to Entrepreneurs, New Media Professionals and Startups when a platform for communication which they have used disappears.

The platform is blab.im — which the public information described as an “experiment.” However, for 3.9 Million users of this “beta” platform, the impact was a jolt for those who used it extensively for delivering content as podcasters or New Media Professionals.

In this episode, we focus on the LESSONS LEARNED — which were inspired by the discussion from Todd Cochrane and Rob Greenlee in the podcast called NEW MEDIA SHOW of 14 August 2016.

Some of these lessons learned are:

  • “Own your own dot-com”;
  • Back up and archive ALL your content — from media, to show notes, to web site, to transcripts, to text, to images, to podcasts, etc.
  • Be ready to switch to another platform as an option, should the key one (like blab.im) disappear;
  • keep current and evaluate other alternative platforms (just in case);
  • YOU, YOUR BRAND, YOUR CONTENT — these are important, and should not be identified with the platform of delivery;
  • “Any shiny new object that appears to be fun can disappear overnight”;
  • Entrepreneurs and New Media professionals must “OWN THEIR OWN DOT.COM” and NOT be dependent on a platform;
  • Avoid dependency on a platform

As you can hear in the discussion with Todd Cochrane and Rob Greenlee, there have been many such situations where the platforms have appeared, grown, and then gone.

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Aug 01

90- Case study- when and how to podfade gracefully

This episode of PodcastReporter.com deals with podfading your show (i.e., ending your publication of episodes of your podcast show), along with some recommendations based on a case-in-point and sample.

The example is contained in the audio episode itself around the 11:00 minute mark.

We classified podfading into both ABRUPT and PLANNED podfades.

We have an example of a PLANNED podcast episode to podfade the show where the 3 recommended criteria are:

  1. Advise your audience or listeners that there will be no further episodes published on this show;
  2. Make the podfading episode very short and to-the-point (we recommend 2 to 3 minutes max.);
  3. Thank your audience for their attention, subscriptions, consumption of your content and where to go for the same–or better–content.

The case-in-point we have is a podcast show which was started in 2007 called “WHAT’S NEW ON IBM TV(R)?” — which podfaded in 2009. The last episode was called “Farewell and Thank You.”

Select this link to listen to the final episode of this case study of ibmtv, which was called “Final episode- Farewell and Thank You.”

Final episode on iTunes - ibm tv in 2009

Now, has IBM TV survived? Yes, but in a different format and different platform. It also has a YouTube(R) channel, where the theme of IT Solutions from IBM(R) is still the focus.

Current ibmtv on youtube

We hope that you keep the integrity of your show with your audience with the courtesy and politeness to your listeners — we feel that you owe them that. And, instead of surprise or leaving a poor taste in the mouth of your listeners, you can depart your show, as well as leave your listeners with a recommended successor so that they can get the content which they like.

Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

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Jul 30

89- Nearly 1.5 Million downloads — so what and now what

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In this episode of The Podcast Reporter show, we deliver to you some thoughts on what having nearly a million and a half downloads may mean to the podcaster.

Nearly 1.5 Million downloads.

Well, so what?

And, now what?

We explore these questions in this audio episode.

The inspiration of this topic and its discussion came from a podcast episode from Paul Colligan’s The Podcast Report, episode 85.

In this audio Podcast, Paul gives seven reasons why downloads may be the worst metric for a podcaster.

Colligan-TPR85

In addition to what Paul Colligan had mentioned in the above mentioned podcast episode, we add a few other items and questions that a podcaster might ask about that “metric is the sky” — downloads. This is particularly important, since this number may be hacked, or scammed, or tricked, or faked.

Yes, having nearly 1.5 Million downloads may be a great achievement, but what does it really mean to the serious podcaster?

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Jul 27

88- More lessons learned after 10 years of Podcasting- Positive

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In this episode, we deliver the final summary of my top lessons learned after over 10 years of podcasting. However, in this episode, we focus on the lessons learned that impacted my podcasts and business POSITIVELY.

As you will hear in this audio episode, the 8 key lessons learned deal with these topics:

  1. Relationships are what make success possible;
  2. There ARE people who find your content of value;
  3. There is always a gem or two in every tutorial, webinar, course or learning experience (that is, if done correctly);
  4. It is all about your AUDIENCE — it is NOT about you, your services, your products or offerings;
  5. Financial success is difficult, but it can be achieved — but at a price;
  6. Success that can prove to be of most value to you may not be money;
  7. Enjoyment of podcasting can be its own profit and reward;
  8. SERVICES may be your Holy Grail.

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Jul 24

87- Six key lessons learned after more than 10 years of podcasting

In this episode of Podcast Reporter, we deliver some lessons learned after being a podcaster for over 10 years of podcasting. Even though these half-dozen lessons learned deal with negative impacts to both your podcasting and your business, we do plan to have a future episode to deal with the POSITIVE IMPACTS to your podcasts.

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We deliver these lessons learned from our own experience, with the hope that some of our listeners can understand the impact, as well as recognize the symptoms and environment — so that they can avoid the problems and prevent the negative impact to their own podcast and environment.

As you will hear in this audio episode, the six lessons learned that are discussed in detail (as well as the view of WHAT YOU CAN DO TO AVOID THESE NEGATIVE IMPACTS) are:

  1. Typos, misspellings, errors that may be unrecoverable, if you have a third party with sloppy habits to which you outsourced;
  2. Having a delay after you announce and launch a premium podcast course or product, where your buzz, promotion, excitement and marketing slowly fizzles away;
  3. Relying on a third party for sales, returns, payments and delivery of your premium content;
  4. Unplanned and/or unforseen changes in the technology, products, marketplace, new media types or “shiny new objects” that can distract your prospects and cause lost sales (e.g., the iPhone);
  5. Experiencing a potential JV partner situation where the prospective partner takes your content, your idea and your details of your launch and announcement, then betrays you by announcing his product or program with your idea and becomes key competition to lure away your prospects and customers that you have built up for this situation;
  6. Being a victim of malware vulnerability and negative impacts where your podcast site turns away prospects for listeners and subscribers — sometimes may lead to having you shut down a podcast show. We did mention Scott Johnson of www.pctutorflorida.com for some back-catalog podcast episodes that dealt with malware and what you can do to protect yourself.

Note: we will deliver an episode in the near future that will deal with other LESSONS LEARNED THAT DELIVERED POSITIVE IMPACTS TO YOUR PODCAST AND BUSINESS.

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Jul 18

86- Entrepreneur exhibitor ROI at Podcast conference- Tom Schwab

In this episode, we deliver a discussion and interview with Tom Schwab of InterviewValet.com about his participation as an Entrepreneur as both an attendee and an exhibitor with a booth at a business show / industry conference. The case in point is Podcast Movement, an event that has just finished its third year.

InterviewValet web site

As you will hear in this podcast audio episode, Tom will give us his perspectives of the criteria used to plan for attending or exhibiting at a conference, as well as the value and ROI, with measurable results from his experience.

Tom also delivers his perspectives of the conference itself, the serendipity, the excitement and buzz and the networking opportunities of this event. Although we were not able to do a live on-the-floor interview with him in the exhibit hall during the event, he gives us his reasons why he felt that this was a success for him — his business objectives and measured results.

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If you are interested in Tom’s business offerings and information, he has also invited listeners of this podcast episode to a special page that he created for this podcast at:

InterviewValet.com/fred

where you can see what the offers, offerings, deliverables and other free information and materials are for review — as well as the fee offerings that he has for his customers.

Tom may also be reached via:

twitter:   @TMSchwab

email:  tom@inboundforecommerce.com

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Copyright (c) 2016, Matrix Solutions Corporation and Tom Schwab. All rights reserved.

 

Mar 10

42- From Paul Colligan’s book ‘HOW TO PODCAST’– a case study

In this episode of PodcastReporter.com, we deliver a chapter (really a case study) from the book by Paul Colligan titled:

How to Podcast 2015: 4 Simple Steps to Broadcasting Your Message to the Entire Connected Planet –Even if you don’t really know what Podcasting is.

HowtoPodcast on amazonThe book was actually released on 16 February 2015 in all the electronic and paperback formats.

This is an audio narration of the chapter of the case study. In the paperback edition of the book, this case study is told from pages 139 to 146. It is the story of Fred Castaneda — a New Media content creator and producer who is a podcaster, screencaster and video consultant for small businesses, startups and entrepreneurs.

The case study centers around how Fred makes his podcasts happen — of course, it is related to the 4 steps that Paul Colligan describes in creating, publishing and promoting podcast shows.

As you will hear in this audio episode, Fred has been podcasting since 2006, and the workflow and processes he adopted were from Scott Whitney’s podcast show in 2006 called Podcasting For Business. They were originally called “The 4 Ps of Podcasting.”

Although Fred had been publishing more than 14 podcast shows all at the same time in 2010, he has podfaded all but 7 of them today. There are several podcast shows for non-profit organizations (which are not in iTunes(R), as they are targeted for specific niches). But the key commercial podcasts are:

Skills in Screencasts and Podcasts

Podcast Reporter

Struggling Entrepreneur

Finance for Startups

Gain Control of Your Day

Boomers for Startups

and others.

This brief episode can give you an idea of the journey that Fred has traveled in the podosphere, and what some of the factors were for his success.

Our thanks to Paul Colligan for his content that includes this case study in his book.

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Copyright (c) 2015, Matrix Solutions Corporation and Paul Colligan. All rights reserved.

Oct 21

28- Success as podcaster — in spite of disabilities- Matt Cox

Many people take for granted — or assume — that their audiences have all their motor skills and physical faculties. For instance, they can see the video or hear the audio, etc. However, Matt Cox is a determined young man who is visually impaired (i.e., legally blind), but he is a man with a “vision” and objective. Not only does he consume audio podcasts since 2007, but he has also seen success in Corporate America with his career; and he also is in his 6th year as a podcaster.

Matt Cox 2014He is an aspiring Entrepreneur who wants to be a publisher of books — audio books, ebooks and even hard-bound and paperback books.

And in our audio episode, you will hear the interview with him about his current entry as a part-time entrepreneur in the area of podcasting, with a future in publishing.

His podcast show, called BRUNCH WITH THE BRITS, is available for free subscription on iTunes(R). What is remarkable is that he has over 322 episodes of this series.

 

BWTB on iTunes for Matt CoxIn addition to getting a Bachelor or Arts degree in Communication, he also spent several years in the Peace Corps and served in Morocco. He has also worked in the public sector, but he has really found his home and enjoyment in his work with Marriott Hotel Reservations.

As you will hear in this inspiring audio episode, his future plans include publication of audio books for niche audiences (such as aficionados of old time radio shows, and people with disabilities), as well as other types of publications on the Internet. He also plans to create a podcast network with various podcast shows in the near future.

However, he plans to maintain his part-time entrepreneurship with the “value-for-value” model in his podcasts while continuing his full-time success at Marriott.

Thus, as a part-time solo-preneur (with an administrative assistant who also provides free technical support), it appears that Matt Cox has found a formula that works in the area of New Media, while he maintains his day-job. In fact, up until this year, his podcast did not cost anything. Right now, he is “bootstrapping” his part-time enterprise as a solo-preneur.

His current plans for the near future include the possibility of attending his first NMX (New Media Expo), alongside with the NAB (National Association of Broadcasters) event in Las Vegas in April of 2015 — however, if there is a schedule conflict, his employment will ALWAYS take precedence. If and when he does attend the activities of NMX, he will be a very active participant for the awards and the training and education for podcasting and New Media.

You can check out his podcast show of Brunch with the Brits at:

– a libsyn.com link ( http://www.bwtbrits.libsyn.com/)

or

– via iTunes at the link:  https://itunes.apple.com/us/podcast/brunch-with-the-brits/id286383930?mt=2

or

– via the feed at http://bwtbrits.libsyn.com/rss

Contact information for Matt Cox

– email:  brunchwiththebrits@gmail.com

or

– email: producerdirectorMaria@gmail.com (if there is an issue with sound quality)

or

– twitter:  @bwtbrits

or

facebook:  MattCox  (and an open facebook group Brunch with the Brits)

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Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

Jun 28

01- Introducing the podcast show called PODCAST REPORTER

A new podcast from Matrix Solutions Corporation to help keep you up to date with what is going on in podcasting — and also to provide information, trends and directions for serious media contenders in today’s Podcasting Industry.

In addition to events and announcements, we will also deliver the viewpoints and perspectives of key content creators and producers and publishers in the Podcasting Industry.

Select this link to listen to the audio episode.

Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.