Jul 30

89- Nearly 1.5 Million downloads — so what and now what

podcast_reporter_albumartwork1400

In this episode of The Podcast Reporter show, we deliver to you some thoughts on what having nearly a million and a half downloads may mean to the podcaster.

Nearly 1.5 Million downloads.

Well, so what?

And, now what?

We explore these questions in this audio episode.

The inspiration of this topic and its discussion came from a podcast episode from Paul Colligan’s The Podcast Report, episode 85.

In this audio Podcast, Paul gives seven reasons why downloads may be the worst metric for a podcaster.

Colligan-TPR85

In addition to what Paul Colligan had mentioned in the above mentioned podcast episode, we add a few other items and questions that a podcaster might ask about that “metric is the sky” — downloads. This is particularly important, since this number may be hacked, or scammed, or tricked, or faked.

Yes, having nearly 1.5 Million downloads may be a great achievement, but what does it really mean to the serious podcaster?

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Jul 18

86- Entrepreneur exhibitor ROI at Podcast conference- Tom Schwab

In this episode, we deliver a discussion and interview with Tom Schwab of InterviewValet.com about his participation as an Entrepreneur as both an attendee and an exhibitor with a booth at a business show / industry conference. The case in point is Podcast Movement, an event that has just finished its third year.

InterviewValet web site

As you will hear in this podcast audio episode, Tom will give us his perspectives of the criteria used to plan for attending or exhibiting at a conference, as well as the value and ROI, with measurable results from his experience.

Tom also delivers his perspectives of the conference itself, the serendipity, the excitement and buzz and the networking opportunities of this event. Although we were not able to do a live on-the-floor interview with him in the exhibit hall during the event, he gives us his reasons why he felt that this was a success for him — his business objectives and measured results.

TomSchwab-image

If you are interested in Tom’s business offerings and information, he has also invited listeners of this podcast episode to a special page that he created for this podcast at:

InterviewValet.com/fred

where you can see what the offers, offerings, deliverables and other free information and materials are for review — as well as the fee offerings that he has for his customers.

Tom may also be reached via:

twitter:   @TMSchwab

email:  tom@inboundforecommerce.com

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Copyright (c) 2016, Matrix Solutions Corporation and Tom Schwab. All rights reserved.

 

May 10

84- Screencaster widens his skills with Podcasting- Dean Haycox

The following episode is a repurposed episode from the podcast show called SKILLS IN SCREENCASTS AND PODCASTS. It is very related to the topic of a full-time ambulance personnel aspiring to become a full-time entrepreneur — and how a screencaster became a podcaster and improved his skills in New Media.

In this episode, we interview Dean Haycox, the screencaster who is providing free resources to aspiring and professional screencasters. He is based out of the UK (United Kingdom), but he delivers his message and resources worldwide via his web site.

Dean is the owner of www.ScreencastMagazine.com — but the name is not totally descriptive, for it is really a blog that provides resources, show notes and the audio episodes of his audio podcast called SCREENCAST ACADEMY with Dean Haycox.

Screencast Academy badge

As you will hear in this audio interview, we cover Dean’s background — from logistics in the military to his full-time present job as an ambulance personnel. However, he has a passion for both geology and screencasting — and he recently launched his audio podcast on iTunes, with episode 11 as an interview with Matt Pierce of Techsmith.com.

In addition to some recommendations and tutorials, Dean also is making available his free pdf of 50 pages called THE SCREENCASTERS BLUEPRINT (a free 50-page guide to Video Marketing for Small Business Owners that describes How to successfully grow your business with video marketing).

ScreencastersBlueprint

Dean’s “magazine” has evolved into a resource site with show notes and audio episodes of his podcast, as well as a library of valuable resources in screencasting.

Slide3Dean has plans for creating offerings, services, products and membership sites for screencasting — although he stated very strongly that most of his content will be free to his listeners and viewers. He also aspires to be a presenter and participant in upcoming conferences and business shows (both in Europe and the US) that deal with New Media — especially screencasting and podcasting. We are certain that he will fulfill his mission soon of becoming a full-time screencaster and podcaster.

If you wish to contact Dean:

email:   Dean @ screencastmagazine.com  (to avoid spam)

or

contact page:   http://screencastmagazine.com/get-in-touch/

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Feb 23

77- Podcasting by Disabled content producers- Matt Cox and BRUNCH WITH THE BRITS

In this episode, we interview Matt Cox — a podcaster who is visually impaired (i.e., blind), but who has more than 8 years in podcasting his show, BRUNCH WITH THE BRITS.

 

Matt Cox

As you will hear in this audio podcast, Matt had accepted the challenge of podcasting when he wanted to enlarge the scope of his passion — the old-time BBC radio shows. After he received permission from the BBC to produce his podcast and use some of their content, he proceeded to create a podcast show that now has over 100,000 downloads.

What is very interesting is that Matt now has a workflow for planning the podcast content and show notes, creating the text for the show notes, recording and editing the audio file, then uploading and publishing the podcast episodes in his show (which is in iTunes(R) as well.

As Matt discusses, he had his Producer-Director Maria help him with getting started into creating the process of workflow — from the inception stage of planning to the final upload and publishing of the episodes.

Matt’s next steps are getting images and links within his processes and having them in his show notes. You will realize how he addressed the challenge of podcasting, and how he was able to attend the NEW MEDIA EXPO 2015 conference and finally meet face-to-face the personalities and podcasters that he admired (among them Dave Jackson of The School of Podcasting, Ray Ortega of The podcasters Studio and Todd Cochrane of The New Media Show and Rob Walch.of libsyn.com)

Matt continues to provide his free podcast to the audience who is passionate about old-time BBC radio show.

iTunes preview- Brunch with the Brits

Matt has no plans to become a full-time entrepreneur at this time, as he is a full-time employee at the Marriott Hotel Reservations system and he loves his work, as well.

For Matt, the world of accessible programs has given him the tools to address his challenge of becoming a podcaster and succeeding.

Matt Cox may be contacted at:

– e-mail:  brunchwiththebrits@gmail.com

– podcast:  select this link for the iTunes preview

www.BrunchWithTheBrits.net

– twitter: @bwtbrits

__________________________________________

NOTE: This episode interview was recorded by Matt Cox and delivered to Fred Castaneda for publication. It has purposely been unedited and unabridged, and the “natural” energy and enthusiasm of Matt Cox comes through.

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Jan 24

73- Creating successful podcasts for non-profit groups – with case studies

In this episode, we review the aspect of creating a podcast for a non-profit group or organization. We also deliver 2 case studies of how to develop your podcast, grow your audience, support fundraising activities and promote longevity for membership responsibility of the organization’s podcast.

The 2 case studies are about military service organizations (501 c 3).

NMX2015-presentation-cover-slide

This was a presentation originally prepared and delivered at the New Media  Expo 2015 conference in Las Vegas, Nevada.

Select this link to download or view the slides that complement this audio episode as a presentation.

As you will hear in this detailed audio episode, there are many activities that are supported by a podcast for the non-profit group.

Also, the organization can benefit in many ways by creating a podcast and nurturing it for the membership audiences for which it is aimed.

Thus, a niche podcast for a niche audience can well serve a non-profit organization, and the two success stories can provide lessons learned, as well as be cases-in-point.

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Copyright (c) 2015-2016, Matrix Solutions Corporation. All rights reserved.

Nov 01

68- Google announces Podcast support — where is the info

podcast_reporter_albumartwork1400In this dated episode, we deliver a summary of the announcement by Google to finally support podcasts, and we also have links to key resources that give you the details and what they mean to you, as a Podcaster.

Link for google play music

As you will hear in this brief bonus episode, you can get a good summary and most of the key information from Ray Ortega in his bonus episode of The Podcasters Studio at www.thepodcastersstudio.com.

In addition, Ray’s podcast episode has links to the episode in which Rob Walch of The Feed podcast show interviews Elias Roman, the manager of the Google Project.

And here are other resources that are mentioned, either with links or by name:

(1) Daniel J Lewis — he has a brief Youtube video showing you how to submit your podcast to this project;

(2) Ileane Smith — her positive summary of this announcement;

(3) The link to The Feed episode with the interview by Rob Walch;

(4) Paul Figgiani and his concerns in the google+ community of The Podcasters;

(5) Mike Dell of the blubrry network, who had concerns.

More information should be coming — especially the time frame when the podcast listeners will be able to access and consume the podcasts (which is now stated by google as “as soon as possible.”

The link to submit your podcast to this project is:

g.co/podcastportal

[Note: an additional resource for more details on this discussion was published AFTER this particular episode was posted. It was a discussion mostly with Rob Greenlee and Ray Ortega on the series called The New Media Show at www.newmediashow.com.]

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Oct 28

67- In support of the NEW MEDIA CONTENT CREATION model from Paul Colligan

Colligan Podcast ReportIn this episode, we attempt to address the buzz and popularity of such live-streaming tools with multiple purposes (like Meerkat, Periscope and blab.im) from the point of view of the Podcaster and a strategy for both content creation and distribution.

We have included some proof-points with some audio clips taken from episode 62 of Paul Colligan’s podcast show called The Podcast Report.

As you will hear in this audio episode, Paul describes a strategy that he delivered since 2009 when he coined the descriptor phrase of The New Media Content Creation Model.  And we support that strategy as  Podcasters who are trying to integrate these new apps and tools into both:

– content creation

and

– content distribution.

Some of us in the podosphere call these new apps “toys” or “shiny new objects” with which we can become obsessed and enamored (even though some of them may still be in beta). We feel that it is important that your strategy for podcasting can integrate these apps so that they are part of your New Media toolbox, and where you can leverage them best by using their strengths to ENHANCE your strategy and your business model — and NOT to replace your podcasting execution by losing time and using other resources you need so you can march to your planned success.

And you will also hear in this audio episode about a possible hidden drawback by focusing on some of these tools too directly — e.g., you may have to commit to do MORE WORK to add the right assets (music, audio intro, outro, sponsorship clips, voice-over, additional encoding, posting and publication, etc.) to create a good podcast episode from the content of these apps.

We encourage you to go to The Podcast Report show and listen to episode 62, in which Paul Colligan discusses his model and this situation with these apps in more detail.

Paul Colligan - public speaker

We thank Paul Colligan for his ideas and his sharing of his New Media Content Creation model, so that we can help ourselves to become better podcasters without having to be distracted and cry “Squirrel!” when new technology appears — however attractive it may be.

__________________________________________

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Copyright (c) Matrix Solutions Corporation. All rights reserved. Selected audio clips were taken from episode 62 of Paul Colligan’s podcast show at www.ThePodcastReport.com which is copyrighted content from Paul Colligan of PaulColligan.com (c) 2015.

Oct 08

66- Daniel J Lewis discusses the value delivered to podcasters from PODCASTERS SOCIETY

podcasters-society-tall

We deliver an interview with Daniel J Lewis., the podcaster and founder of the NoodleMix Network at www.noodle.mx, as well as The Audacity to Podcast show, along with other podcasts.

During this interview, we discuss the VALUE to podcasters that is delivered by PODCASTERS’ SOCIETY, as well as the future directions and other features available in this membersship site.

As you will hear in this audio episode, this membership site that was announced and open since August, 2015, actually had its beginnings in 2014, when Daniel J Lewis wanted to deliver value to the podcasters who wanted to IMPROVE or ENHANCE their podcast by taking the level from just “average to AMAZING”. This idea sprung from the value delivered from a previous course that Daniel created and taught earlier called Podcast Master Class.

In addition, Daniel shares with us how his early objectives are being met, as well as his monetization strategies with this program — especially with all the features, forum, conversations and community aspects of the Podcasters’ Society Experience.

One feature to note for all podcasters is that a monthly guest will be spotlighted in a live webinar (with replay available for 36 hours after). This webinar will be open for the 2 days to everyone (but after that, it will only be available for replay to the members of Podcasters’ Society).

Daniel J Lewis-squareDaniel J. Lewis, creator of the Podcasters’ Society Program

As an Entrepreneur, Daniel has gone from a web designer and graphic designer to full-time podcaster, to a podcast-network-manager, and now to creating a “COLLABORATION MENTORSHIP” (that is the descriptive phrase that I coined for this membership site after I had joined it in late August) — of course, with Daniel J Lewis as the key “mentor.”

Some final differentiators of this site from most of the other membership sites in podcasting are:

(1) The Program does NOT focus on teaching others HOW TO PODCAST — that is, there is no mention of what hardware, software, plug-ins and other resources to acquire and how to use them to plan, produce, launch and promote a new podcast show.

In fact, Daniel vets his potential members by requiring them to have a podcast already launched and available in iTunes. Clearly, this program is not for aspiring podcasters, but for those who have some experience in podcasting already.

(2) Daniel’s program does not focus on Monetization of a podcast show. The road to making money with a podcast is an additional path that can be taken, but this site focuses on helping those who want to create a better podcast show, even if they are non-profit, or public service, or public sector or even HOBBY PODCASTERS. In other words, monetization is fine, but the program does not obsess over making money with podcasting — although discussions are welcome and community conversations are active in the member site forum.

Instead, the real focus of the program rotates around what Daniel considers the 4 Cornerstones of Podcasting — and he mentions and describes them in the audio episode.

To contact Daniel, or to get further information about the site, the schedule of webinars and links to the guest webinar, its features or the Program itself, please use the contact features at:

http://www.PodcastersSociety.com/contact

or

http:/www.theAudacityToPodcast.com/about

_______________________________________

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved. Audio and images published with written permission from Daniel J Lewis.

Sep 29

65- For Intl Podcast Day – what about a day for New Media or Content Creation

IntlPodcastDay2015This brief BONUS episode is one to celebrate the second annual INTERNATIONAL PODCAST DAY — but it is also to reflect and ask the question about expansion of the celebration to encompass ALL New Media and/or ALL Content Creation.

Many of the podcasters today are not just podcasting alone — many are screencasting, blogging, videocasting, YouTube-ing, authoring, scoping, blabbing, etc.

The question discussed draws an analogy from 2005 of the original Portable Media Expo of the desire for a small, closed community limited to one form of content creation  and distribution — i.e., podcasting. We can relate that with the opposite desire to EXPAND the celebration and community to include the other forms of content creation and distribution in the NEW MEDIA space — i.e., New Media Expo or NMX.

This reflection tries to address the reality that many podcasters are now expanding into these other forms of New Media and they are increasing their skills and making more value of their “toolkit” that they can offer to customers and clients, as well as to the New Media Community.

Case-in-point is the podcast show that expands the topics, training, education and courses into another area of New Media:  i.e., Podcasting for Screencasters and Skills in Screencasts and Podcasts.

In any case, we wish everyone in the New Media Community a Happy International Podcast Day 2015!

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

 

Sep 22

64- Leverage content and expand your Brand with NLS

In this episode, we explore a little-used tactic for Entrepreneurs who are content creators to:

– expand your reach;

– Grow your audience;

– Increase your listeners;

– Promote and expand your Brand;

– Add more followers, readers, listeners and viewers.

This tactic is to LEVERAGE your already produced content by translating it into another language and publishing it.

The cases-in-point here are in the environment of podcasting — the podosphere, because the comparisons can be made to other New Media areas. There was an attempt to have a workshop for Spanish-speaking podcasters called SOY PODCASTER.

Soy Podcaster exampleAs you will hear in this audio episode, we give you the details for taking advantage of the opportunity by publishing your content as a podcast in Spanish (or “castellano”).

In addition to Spain, there are over a dozen more countries in Latin America, Central America, Mexico and South America that would love to consume your content.

There are two ways to provide this additional “National Language Support” for your content (as a podcast):

(1) If you are a native Spanish speaker, you can translate your existing content from English to Spanish and then publish the audio episode, along with show notes from a translation.

(2) If you are NOT a native speaker, you can create a joint venture partnership with a skilled and professional Spanish Speaker who is a podcaster who can:

– create the outline in Spanish;

– build the show notes in Spanish;

– translate the English content;

– record and edit the episode in Spanish; and

– provide for you the show notes and final mp3 file.

We have included in the audio episode the few minutes of a simple promotional episode in Spanish.

But you can consume 2 of the promotional episodes for Podcamp San Antonio from 2007 and 2008 by selecting these links:

Select this link to listen to the brief promotional episode for Podcamp San Antonio 2007.

and/or

Select this link to listen to the brief promotional episode for Podcamp San Antonio 2008.

Finally, the two individuals mentioned who had attempted to have a workshop at Podcast Movement 2015 called SOY PODCASTER are Gabriel Murillo and Laura Elgueta Sanchez.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.