Sep 04

93- Leveraging screencast content to create podcasts – with Lon Naylor

Album art for PC4SC podcast

In this episode, Lon Naylor of www.LearnCamtasia.com discusses a process that he uses to create podcast episodes of value from content that he has already created and/or published from his screencasts or videos.

Lon is himself a podcaster with his show, ScreenCastWeekly.com.
But Lon is mainly a screencaster, video content creator, blogger, instructor of PowerPoint video creation, Camtasia Studio mentor — with his membership site of LearnCamtasia.com.

This 20-minute segment of audio of Lon’s discussion was taken from a 50-minute webinar that he delivered.
In addition to the content that Lon delivers, he also discussed in detail themes such as:
– Audio Ducking
– Intros, Outros, bed music, etc.
– Bumpers, Endorsements, Testimonials and other audio to include;
– Microphones, and
– Resources he used and recommended for podcasting tasks.

The above topics are covered in his original webinar screencast recording, which are on his membership site.

As you will hear in this audio episode, Lon is encouraging the sceencasters and video content creators to leverage the screencast content they have already created and turn it into podcast episodes that deliver value to their audiences.

Lon Naylor’s contact information can be found at:

www.LearnCamtasia.com/help/about

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Update-27Jun2016

Copyright (c) 2016, Matrix Solutions Corporation and Logical Drive
Marketing, LLC. All rights reserved.

Jan 04

72- Podcasters and Entrepreneurs face issues with interviews in 2016

In this episode, we discuss issues facing Entrepreneurs and podcasters in 2016 about interviews for podcast shows and entrepreneur interviewees.

podcast_reporter_albumartwork1400As you will hear in this audio episode, the main themes discussed are:

1.  Issues with common courtesy and reciprocity for interviews with podcasters;

2.  The possible growth of the practice of charging money from entrepreneurs by podcasters, so that the latter may interview the former in a podcast episode (for audience growth, awareness and exposure). There is a reference to discussion with an individual who is a present-day case-in-point;

and

3. The possible future practice of compliance with interview protocol and fee structure — very much like the FTC compliance regulations for disclosure when receiving benefits, testimonials,etc.

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As you will hear in this audio episode, Daniel J Lewis of the podcast show, THE AUDACITY TO PODCAST, is a case-in-point of a podcaster who walked-the-walk, and not just talked-the-talk. His actions proved that he was courteous by reciprocating interviews with your humble host and narrator.

Daniel J Lewis delivers courtesy

Also, in his January 4, 2016, episode of the podcast show called THE SCHOOL OF PODCASTING, Dave Jackson interviews a podcaster that is charging over $57.00 dollars (USD) for interviewing an entrepreneur who is requesting to be an interviewee in a podcast episode.

SOP episode- 57USD guySelect this link to listen to the audio episode in another window.

 

Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Aug 27

61- A DISRUPTION Entrepreneur – an in-depth interview with Tom Schwab

In this episode, we deliver a repurposed audio episode from The Struggling Entrepreneur Podcast Show. We have an in-depth interview with an Entrepreneur who is a DISRUPTER in the monetization environment in podcasting — mainly because he is committed NOT to be a podcaster. That is, he is committed to be a GUEST of podcasting interviews and create revenue streams in his entrepreneurship.

Tom Schwab and free bookThe entrepreneur is Tom Schwab. He has a business in which he leverages the results of his being a guest on podcasts:

– he turns his listeners into LEADS;

– he turns his leads into buying CUSTOMERS;

– he nurtures the customers into loyal ADVOCATES.

As you will hear in this audio episode, Tom is a Navy veteran.  Tom is a specialist in processes and systems. This has helped him to develop the content for his:

– services;

– ebook content; and

– online course content.

As you will hear, Tom has offered a 50 per cent discount for any of his premium offerings — that is, the online course and/or consulting services. All you have to do is mention to Tom that you heard about this in this podcast episode.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Aug 01

57- Feedback from PM2015- NOT starting a podcast

Tom Schwab - not starting a podcastDuring the keynote presentation of the Podcast Movement 2015 conference, the audience was asked to demonstrate who has NOT started a podcast. Although a great amount of the people attending the keynote that responded to that question DO intend to start their own podcasts, there are those who say that they WILL NOT START a podcast.

Case in point is Tom Schwab, who is @TMSchwab on twitter.com. He is an attendee who explains his take-away from 31July2015 — that is,  of NOT starting a podcast.

However, it is NOT because he does not feel that podcasting has no value. He is logical and truthful for a well-thought reason — YOU MUST HAVE THE CORRECT RESOURCES TO PODCAST (in this case, TIME is the issue). My respect for this businessman is enhanced, because he obviously wants to provide a QUALITY deliverable to his potential audiences.

Instead, he is going to focus on BEING A PODCAST GUEST, so that he can be promoted and grow his audience of listeners who hear him on other people’s show, and thus grow his leads and prospects, and thus improve his business and exceed his objectives.

In these few seconds, an attendee gives an appropriate reason for not starting a podcast — he has the right idea.

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Copyright (c) 2015, Tom Schwab. All rights reserved.

Jul 18

53- Considerations for PODFADING – with cases-in-point

screncastartwork2048

Although we like to think positively and aspire that our podcast shows will go on forever and grow forever, we take a look at the reality of the environment in podcasting.

In this episode, we review some of the reasons for considering podfading your podcast show — all the way from burnout to a “fade-out, then fade-in” to begin another new podcast show, but with revitalized passion. Many of them deal with real-life situations and cases-in-point.

Some of the reasons given are:

-.Complications due to Health or age

– Too many podcast shows where you cannot do justice to them;

– Podcasting isn’t “fun” any more;

– Passion is fading;

– Just want podcasting to be no more than a “hobby”;

– Loss of your co-host or JV Partner;

– Decline of interest from your listeners or community, thus a decline of listeners;

– Cannot meat business objectives when podcasting is your business;

– Loss of money in podcasting (“don’t throw good money after bad”)

– Need to pivot to a new strategy, product, offering, technology or service for your business;

– You need a break, a rest and recharging of your “batteries”;

Here are some of the resources which we mentioned in this podcast:

Daniel J Lewis of www.theaudacitytopodcast.com

Paul Colligan of www.paulcolligan.com and www.ThePodcastReport.com;

FinanceForSTartups.com

PodcastersRoundtable.com

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Jun 02

51- Differentiating your Business in Podcasting “saturated” markets- lessons learned with case studies

A major decision for most entrepreneurs is the one to enter a market that has a reputation of being “saturated.” The cause could be one of many reasons.

In this Bonus episode, we look into issues and concerns for the entrepreneur to either enter or continue in a saturated market — and we do so from real-life case studies of small businesses.

The first case study examines the risks and the suggested recommendations for looking at the product, service, offering or brand entry into a “saturated market.” These may include:

– confirming with research that you have a greater value offered to you target audience than what is currently available from competitors (again, a new added value at the right time, right place and right “formula”);

– confirming that there is an abundance mentality in the market to lower your risk of entry; and

– Your target audience belongs to a “niche” or “super-niche” of potentially loyal fans that have the NEED and WANT of what you are offering to deliver in value (or products, services or offerings or courses, etc.) and are passionate about the niche issues; or

– Your target audience is a proven one in the niche, and you may already have them as known followers for your current communications to them;

…and other factors.

Such is the case of the new course to be launched (along with its existing podcast show for creating awareness and exposure) that is called Podcasting for Screencasters.

Podcasting4Screencasters screen shot epis 3

As part of this entrance into this saturated marketplace of podcasts that teach their target market how to podcast, you may find out more about the free webinar at:

http://www.podcastingforscreencasters.com/webinar

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The second case study concerns the decision to REMAIN in a market that is “saturated.” It is the 8-year old podcast show called The Struggling Entrepreneur — an interview-based show with entrepreneur guests, as well as other business content for the entrepreneur.

The reasons for continuing are given, and they include some of the following:

– You may already be getting great feedback and actions from your target audience, expressing their knowledge, their liking you and trusting you in various ways, especially communication with you;

– You may already have had some measure of “success” (which is defined differently for every entrepreneur) with your target audience, and your main objective would be to KEEP your current audience, while GROWING it with planned marketing strategy that turns into execution of a marketing plan for the marketing tactics; and

– Your objective may be to complete the path steps of

. Subject Matter expert ==>

.      .Problem-solver for your niche audience ==>

.           .Trusted advisor with proof of reference sales ==>

.                    .THOUGHT LEADER for your target audience.

SE screen shot

We also highlighted certain “take-aways” from this episode, including:

– asking yourself  (with a documented proposed plan of executing the four steps to success)  how YOU can become a Thought Leader.

– Confirming what is your documented of measure of success; and

– Documenting a planned exit strategy with alternatives, in case you do not succeed in this saturated market within a planned period of time.

Finally, we did mention another show which we referenced —  it was Paul Colligan at www.ThePodcastReport.com.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Apr 14

48B- Podcast Alley podcast from NMX with Podcast Reporter

This episode is the recording that was captured at the Podcast Alley location at NMX (New Media Expo) in Las Vegas on 13 April 2015.

podcast_reporter_albumartwork1400We had discussions with:

Matt Cox, who is the lead host for BRUNCH WITH THE BRITS podcast;

John Lingard, who is the co-host (who came from the UK to attend NMX) for the BRUNCH WITH THE BRITS podcast;

Jared Easley from Podcast Movement at podcastmovement.com

Gabriel Murillo from the workshop at Podcast Movement 2015.

This concept of Podcast Alley was created for this show by Dave Jackson, who is the manager of the podcast track for NMX 2015.

 

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Apr 14

48A- More interview discussions from the NMX exhibits and Podcast Alley

podcast_reporter_albumartwork1400

In this episode, we include an interview on the show floor of the exhibits at the New Media Expo (NMX) with Gabriel Murillo. This describes the workshops that will be held at Podcast Movement 2015 (the conference) in Fort Worth on 31 July 2015.

Gabriel is sponsoring the workshop (all day from 8am to 3pm Central time) just before the Podcast Movement Awards ceremony on 31July2015 — this workshop is for the spanish-speaking community of podcasters and is called SOY PODCASTER.

Gabriel and his partner are exhibitors in a booth at NMX representing the workshops to be held at Podcast Movement 2015.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Mar 10

42- From Paul Colligan’s book ‘HOW TO PODCAST’– a case study

In this episode of PodcastReporter.com, we deliver a chapter (really a case study) from the book by Paul Colligan titled:

How to Podcast 2015: 4 Simple Steps to Broadcasting Your Message to the Entire Connected Planet –Even if you don’t really know what Podcasting is.

HowtoPodcast on amazonThe book was actually released on 16 February 2015 in all the electronic and paperback formats.

This is an audio narration of the chapter of the case study. In the paperback edition of the book, this case study is told from pages 139 to 146. It is the story of Fred Castaneda — a New Media content creator and producer who is a podcaster, screencaster and video consultant for small businesses, startups and entrepreneurs.

The case study centers around how Fred makes his podcasts happen — of course, it is related to the 4 steps that Paul Colligan describes in creating, publishing and promoting podcast shows.

As you will hear in this audio episode, Fred has been podcasting since 2006, and the workflow and processes he adopted were from Scott Whitney’s podcast show in 2006 called Podcasting For Business. They were originally called “The 4 Ps of Podcasting.”

Although Fred had been publishing more than 14 podcast shows all at the same time in 2010, he has podfaded all but 7 of them today. There are several podcast shows for non-profit organizations (which are not in iTunes(R), as they are targeted for specific niches). But the key commercial podcasts are:

Skills in Screencasts and Podcasts

Podcast Reporter

Struggling Entrepreneur

Finance for Startups

Gain Control of Your Day

Boomers for Startups

and others.

This brief episode can give you an idea of the journey that Fred has traveled in the podosphere, and what some of the factors were for his success.

Our thanks to Paul Colligan for his content that includes this case study in his book.

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Copyright (c) 2015, Matrix Solutions Corporation and Paul Colligan. All rights reserved.

Dec 26

34- Building a Podcast Brand in a niche market- Jason Bryant

As a very young man, Jason Bryant always wanted to be a sports broadcaster. In his youth, he acquired the skills and experience to pursue his dream. And with the advent of podcasting, he is accomplishing his dream as an entrepreneur while being fully engrossed in the world of college wrestling and sports podcasting.

Image-jason-bryant_HOFAs you will hear in this audio interview, Jason Bryant is the founder of the show called Mat Talk Online. In addition, Jason has also created his own podcast network with seven podcast shows — all within his niche of sports podcasts, especially wrestling. The network can be located at:  www.mattalkonline.com.

MatTalkOnline-podcast-shows-2014-12-23_15-19-37Jason’s experience in the sphere of wresting also shows his credentials:

– President, National Wrestling Media Association;

– former NWMA Wrestling BROADCASTER OF THE YEAR;

– former W.I.N. Magazine Wrestling JOURNALIST OF THE YEAR;

– former AWN Bob Dellinger WRESTLING WRITER OF THE YEAR.

His small business that he started rather recently brings in revenue with the offerings and services which he provides to his customers, the schools with wrestling programs.

A family man with his wife and young child, he is struggling at this time to strengthen his brand building with awareness, as well as delivering proofs-of-concept to his network of contacts (which he develops, nurtures and engages with professionalism).

As you will also note in this audio episode, Jason has been successful without having to go the route of a formal business plan. Indeed, he does have his self-developed  “marketing kit” which he uses to prepare the engagement of new clients to his programs.

And even though the road may be filled with all sorts of related opportunities, it is clear that his passion for sports broadcasting in the wresting arena (i.e., the wresting “mat”) will not be diluted by chasing after other types of “distractions.” That is, he has no plans to start a podcast about podcasting or other topics that may have become saturated in the podosphere.

However, he does consider himself a mentor that will talk to others interested in the niche and technology, and he will offer his counsel and advice, just to help out and “give back” to the podcast community. But his direction is to stay firm on the road of podcasting for his clients and to stay on the wrestling “mat.”

Image-Mattalkonline-mto-itunesYou can contact Jason Bryant at:

– email:  jason@mattalkonline.com

– twitter:  @jasonmbryant and also @mattalkonline

– telephone:  cell => 612-812-5983 and skype studio => 651-315-6171

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Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.