Apr 16

49- Podcasting for non-profit organizations – strategies and case study

In this episode of Podcast Reporter, we deliver the FULL presentation that was given at New Media Expo 2015 (i.e., NMX2015) about Podcasting Strategies for non-profit organizations — with a case study of 2 veterans service organizatiions.

NMX2015-presentation-cover-slideThe topics covered in this session are:

-Starting a Podcast for a Non-Profit Group
•Growing a podcast audience for non-profits
•Strategies to create and enhance content
•Strategies for Interviews in non-profit podcasts
•Case studies: Veterans Service Organizations
•Strategies for fundraising
•Strategies for longevity
•Summary and Q/A

NOTE: You have multiple formats to consume the content of this podcast episode:

(1) You may consume ONLY the audio mp3 of the presentation, with no slides:

Select this link to listen to the audio of the NMX2015 presentation (without slides).

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(2) If you wish to view or download the slides from a pdf document with NO audio:

Select this link to view or download the slides from the NMX session of 16April2015.

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(3) If you wish to consume the content (like a webinar REPLAY), then here is an mp4 file that will contain the audio, as well as automatic moving of the slides — but it is NOT a webinar or virtual ticket replay (it is the FULL version of the details of the presentation):

Select this link to view the “webinar-like” mp4-file screencast (audio with slides – automatic).

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Apr 14

48B- Podcast Alley podcast from NMX with Podcast Reporter

This episode is the recording that was captured at the Podcast Alley location at NMX (New Media Expo) in Las Vegas on 13 April 2015.

podcast_reporter_albumartwork1400We had discussions with:

Matt Cox, who is the lead host for BRUNCH WITH THE BRITS podcast;

John Lingard, who is the co-host (who came from the UK to attend NMX) for the BRUNCH WITH THE BRITS podcast;

Jared Easley from Podcast Movement at podcastmovement.com

Gabriel Murillo from the workshop at Podcast Movement 2015.

This concept of Podcast Alley was created for this show by Dave Jackson, who is the manager of the podcast track for NMX 2015.

 

Select this link to listen to the audio episode in another window.

Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Apr 14

48A- More interview discussions from the NMX exhibits and Podcast Alley

podcast_reporter_albumartwork1400

In this episode, we include an interview on the show floor of the exhibits at the New Media Expo (NMX) with Gabriel Murillo. This describes the workshops that will be held at Podcast Movement 2015 (the conference) in Fort Worth on 31 July 2015.

Gabriel is sponsoring the workshop (all day from 8am to 3pm Central time) just before the Podcast Movement Awards ceremony on 31July2015 — this workshop is for the spanish-speaking community of podcasters and is called SOY PODCASTER.

Gabriel and his partner are exhibitors in a booth at NMX representing the workshops to be held at Podcast Movement 2015.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Apr 08

46- From Podcasting Success Secrets – anatomy of a new co-host podcast Joint Venture

This episode has 3 individual entrepreneurs in a single interview, so that we can learn about the lessons learned in this live case study where we review the anatomy of a successful Joint Venture / partnership. The joint venture partners are D’Vorah Lansky and Doug Foresta, and their venture started with the 30-Day Podcasting Challenge, and their web site for the podcast is Podcasting Success Secrets.

D Lansky interviews Lon NaylorThis was a venture that targeted the authors and entrepreneurs with a non-judgmental and non-intimidating environment to get their message published.

Less than a year old, this venture has many programs within it. One such program is called The Podcast Club.

The attached pdf document will give you an overview of the features, benefits and programs of this venture for the intended audiences of authors and entrepreneurs.

Select this link to view the PDF DOCUMENT “About the PODCAST CLUB.”

As you will hear in this audio episode, we explore:

– how they met and became JV partners;

– how they began their planning and conducted their research for their target audience(s);

– how they planned the potential programs of their new venture — including podcasts, membership site, premium content, interactive calls and webinars, mastermind groups — and more;

– how their podcast became a key piece of their venture (since they were both podcasters).

We also get a quick peek at their future plans for growth and directions for this venture.

Now, in full disclosure, I have been interviewed by each of these two individuals for 2 separate podcast shows in the past. But in this episode, they are the interviewees over the Skype network.

They also deliver the lessons learned and their challenges in starting this venture less than a year ago. From what they mention in the discussion, they seemed to have discovered a strong niche that is hungry for the content and programs that they are delivering. And so far, their venture has met or exceeded its financial goals.

If you wish to become a member of their program, they are offering a special discount to any of our listeners that mention to them that they heard about their venture on this podcast episode.

For more information, you may contact via email at:

Dvorah@podcastingsuccesssecrets.com

or

doug@coachzing.com

or go to the web site of:

www.PodcastingSuccessSecrets.com (for the podcast)

or

http://podcastingsuccesssecrets.com/30-day-podcasting-challenge-info/

(for the 30-day Podcasting Challenge)

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Copyright (c) 2015, Matrix Solutions Corporation and D’Vorah Lansky and Doug Foresta from PodcastingSuccessSecrets.com. All rights reserved.

Mar 31

45- Podcast monetization strategies — an Interview repurposed

In this episode, D’Vorah Lansky interviews Fred Castaneda from her podcast show called Podcasting Success Secrets.

FC-for-DVL-interview-2015-03-31_7-03-10We have repurposed the audio interview and some of the content from the podcast show notes.

Here are some of the key points from the interview, as delivered by D’Vorah Lansky’s own Show Notes from her podcast show at www.PodcastingSuccessSecrets.com:

Screencasting and Podcasting

  • Screencasting is the technology to capture what’s on your computer screen and save that as a video file.
  • The 4 General Types of Content
    • Audio – narrating, explaining, music, intro-outro, etc.
    • Video –
      • Live action – created with camera [FC note: commonly referred to as “full-motion video”]
      • B-roll – old video files rolled together
    • Presentation slides – sequence of slides delivered via PowerPoint or a similar software, incorporating pictures, words and animations to bring a story to life.
    • Screencasting – showing people how you do something directly on your computer screen. Gives them a peek into the “back office.”
  • Combining the four types of content via a software like Camtasia creates visually compelling content that tells a story and makes people feel more comfortable buying your product or using your service.
  • Itunes is now displaying Video podcasts with a video symbol by it. Sometimes these podcasts are getting more attention than traditional audio only podcasts. Having audio and visual options makes your show attractive to people who like to listen as well as people who want to watch programs and increases your audience.

Fred’s Takeaway Tips for New Podcasters

  • Get your Skills Up and Running
  • Do It Because You Like It and Want to Have Fun
  • Decide Who You Want As Mentors, Ask Them and Stick With Them
  • Decide What is Your Passion and Go With It

Links to Resources Mentioned

 

Website-episode009-DV-2015-03-31_6-54-15

Select this link to listen to the audio episode in another window.

Copyright (c) 2015, D’Vorah Lansky of www.PodcastingSuccessSecrets.com and Fred Castaneda of www.SkillsInScreencastsAndPodcasts.com.

Mar 10

42- From Paul Colligan’s book ‘HOW TO PODCAST’– a case study

In this episode of PodcastReporter.com, we deliver a chapter (really a case study) from the book by Paul Colligan titled:

How to Podcast 2015: 4 Simple Steps to Broadcasting Your Message to the Entire Connected Planet –Even if you don’t really know what Podcasting is.

HowtoPodcast on amazonThe book was actually released on 16 February 2015 in all the electronic and paperback formats.

This is an audio narration of the chapter of the case study. In the paperback edition of the book, this case study is told from pages 139 to 146. It is the story of Fred Castaneda — a New Media content creator and producer who is a podcaster, screencaster and video consultant for small businesses, startups and entrepreneurs.

The case study centers around how Fred makes his podcasts happen — of course, it is related to the 4 steps that Paul Colligan describes in creating, publishing and promoting podcast shows.

As you will hear in this audio episode, Fred has been podcasting since 2006, and the workflow and processes he adopted were from Scott Whitney’s podcast show in 2006 called Podcasting For Business. They were originally called “The 4 Ps of Podcasting.”

Although Fred had been publishing more than 14 podcast shows all at the same time in 2010, he has podfaded all but 7 of them today. There are several podcast shows for non-profit organizations (which are not in iTunes(R), as they are targeted for specific niches). But the key commercial podcasts are:

Skills in Screencasts and Podcasts

Podcast Reporter

Struggling Entrepreneur

Finance for Startups

Gain Control of Your Day

Boomers for Startups

and others.

This brief episode can give you an idea of the journey that Fred has traveled in the podosphere, and what some of the factors were for his success.

Our thanks to Paul Colligan for his content that includes this case study in his book.

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Copyright (c) 2015, Matrix Solutions Corporation and Paul Colligan. All rights reserved.

Mar 09

41- Update- Hall of Fame for Podcasters — and Bumpers

After having to go on a business trip that took over a week, I apologize to my listeners for my forced absence, and thus not publishing an episode before episode 40 (which was repurposed from an interview I did with Adam Curry).

In this episode, we discuss and bring you up to date with 4 key topics:

(1) The Academy of Podcaster Awards (and point you to an earlier episode where we interviewed Gary Leland, who gave us the details of this and the Hall of Fame);

(2) The first 2 inductees to the Hall of Fame for Podcasters — i.e., ADAM CURRY and Leo LaPorte;

(3) The availability of PODCAST ALLEY at New Media Expo in April, 2015 (i.e., what it is and where to go to sign up for free);

NOTE:

What we had planned to bring to you as an additional report was the topic of Twitter Bombing. However, this topic was completely and very well covered by both Dave Jackson in his School of Podcasting podcast episode, as well as Rob Walch in the podcast called The Feed. Thus, we will not re-invent the wheel, and we will cover bumpers for podcasts instead.

And lastly,

(4) The importance of Bumpers for your podcast episode, including:

– a Bumper for one of my podcasts, the Struggling Entrepreneur, by Leo LaPorte; and

– a discussion on bumpers from Tee Morris, from his Podcast show episodes of  Podcasting for Dummies — the Companion Podcast– with written permission from Tee Morris and Evo Terra, the authors of the original paperback book..

The reason why this podcast show is important is that Wiley Publishing, Inc., who owns the intellectual property for the DUMMIES series, saw success in this free companion podcast (which is still in iTunes(R) today) that they had another printing of the original 2006 book, originally titled as Podcasting for Dummies, as well as a follow-on book called Expert Podcasting Practices for Dummies. The original artwork is well known, and the companion podcast image in iTunes uses the same logo, but with the subtitle as “The Companion Podcast.” We thank Wiley Publishing, Inc., for their foresight and vision in fostering the creation of this companion podcast show and the publishing of these 2 books for the Podcasting Community, as well as their success for these published content pieces.Podcasting For Dummies bookCopyright (c) 2006-2015, Wiley Publishing, Inc. All rights reserved.

You may contact Tee Morris via email at [tee @ teemorris.com] (to avoid spam)

You may contact Evo Terra via email at [evo @ shevo.wtf]  (to avoid spam)

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Copyright (c) 2015, Matrix Solutions Corporation, Tee Morris and Wiley Publishing, Inc. Podcasting for Dummies and Expert Podcasting Practices for Dummies are trademarks and/or registered trademarks of Wiley Publishing, Inc. All rights reserved.

Mar 08

40- Adam Curry discusses podcast quality and New Media

This is repurposed content from the inaugural episode of Skills in Screencasts and Podcasts, and it delivers an interview with the “Podfather,” Adam Curry, who discusses New Media importance in the areas of podcasting and screencasting.

Adam Curry on wikipedia.org

This interview was conducted at the downtown Austin Hilton Hotel, where the noise was at a high level, but we found the quietest place to be in the business office just off the lobby. We apologize for the background noise and ambient sounds.

Around 2011, there was a movement from the New Media community of content creators to try to get bloggers to add Podcasting to their skills and join the podcasting community — mainly to grow their audience and add another channel for their content.

In 2014, the current movement is to try to get the podcasters to add screencasting to their skill-set — and vice-versa, get screencasters to add podcasting to their skills portfolio. The idea is to grow their audience and increase the possibilities of monetization, generate additional revenue streams and exploit new channels for content distribution.

As you will hear in this audio episode, Adam Curry discusses the models for podcasters and screencasters, as well as quality in the production of New Media content.

About Adam Curry:

Born in 1964, he is “on the cusp” of the Baby Boomer range, and is one of the “last of the official Baby-Boomers.” He also has had a history of financial success in making millions, then spending them all, and then finally of being an Entrepreneur that found happiness by living his passion as a “Government Legislation Analyst” in his latest business of podcasting with his show of No Agenda.

After over 7 years of building a loyal audience, he  has proven that the road to his full-time Entrepreneurship is with the business model which he has proven successful — known as the VALUE-FOR-VALUE model.

But to many others in the New Media arena, Adam Curry is also known as the “Pod-Father” —  since he and Dave Winer created the ability to implement successful podcasting. It was this breakthrough that allowed him to explore audio podcasting and create a show that still has a tremendous worldwide following of loyal listeners (known by Adam as “producers” — like the ones in the Hollywood model of entertainment).

This came after a career with MTV and broadcasting. His media experience saw him as part of Mevio.com, (previously known as Podshow) with different podcasts that he also started (like the Daily Source Code).

However, almost seven years ago, he started his flagship podcast show called NO AGENDA with his co-host, columnist John C. Dvorak. As an entrepreneur, he has developed the format and content of the show.

You will notice that Adam Curry has several “firsts” in his success as a full-time podcaster-entrepreneur:

(1) He provides docoumented deconstruction, information of value and entertainment;

(2) He created his own position and title as a Government Legislation Analyst. Yes, he actually READS, analyzes and deciphers each governmental bill, proclamation, executive order, and United Nations document–and he even highlights the pertinent sections that can provide you, the listener, with critical thinking and and intelligent basis for making decisions and being well-informed. The documents and other valuable information are part of his extraordinary show notes, which are free to the listener from his podcast web site.

(3) He has proven that his business model of VALUE-FOR-VALUE can be a successful one (and so far, a sustainable one) by building a loyal audience and receiving willing donations for the value that the audience receives.

Select this link to listen to the audio episode.

Copyright (C) 2014, Matrix Solutions Corporation and Adam Curry. All rights reserved.

Jan 30

38- Virtual Event- Business Podcaster Summit – a review

In this audio episode, we deliver a review of the Business Podcaster Summit online conference — aka a Virtual Event — for podcasters who want to establish podcasting as a business or take their podcasts to the next level in monetization or profit strategies.

 As you will hear in this audio episode, this virtual event took place during the last two weeks of January, 2015. With a dozen sessions delivered by speakers chosen by two of the folks that started Podcast Movement (the conference), the topics ranged from Building Podcast Communities and Creating Mailing lists via Podcasting to Crowdfunding — and more.

I myself attended the conference online during the live presentations. I tried to get some of the materials, slides and download the audio episode and chatroom transcripts — although some of these were not readily available, even after a few days of the live session.

Overall, I feel that the summit provided great value to those who could not attend the previous Podcast Movement conference (or get the content from the virtual ticket) — as most of these selected speakers also spoke at the August, 2014, conference (many times with the same or related presentation). In fact, this review highlights what I considered the top 3 sessions.

Of course, even though there were only 12 sessions of 50 to 60 minutes each, an attendee always wishes that there had been more sessions — especially from well-known business successes and thought leaders with monetization in podcasting, such as Paul Colligan, Daniel J Lewis and others (whose absence was considerably noticed by experienced podcasters).

Indeed, for those who could not attend the live sessions, the replays have a web page for those paying customers — and as soon as they are available, they will add more value to the podcasters who want to consume the content from this virtual event.

It will be interesting to see the content and sessions from the upcoming Podcast Movement 2015 conference and the subsequent Business Podcaster Summit.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Jan 07

36- Strategies in combining video, screencasts and podcasts – Dave Jackson discussion

In this episode, we have REPURPOSED a discussion from the podcast show called Skills In Screencasts and Podcasts.  It is about strategies to combine screencasting, audio podcasting and video for an entrepreneur business.

Key to this discussion is the description that Dave Jackson gives us about his business and multiple podcasts.  Dave is one of the very first podcasters in 2005, who is known as “The Podcast Coach” and headmaster of The School of Podcasting show and Premium Membership Site Program.

Dave Jackson on google+ hangout- combination strategy 13Dec14This discussion was recorded during Dave’s session of a google+ hangout (which he provides every Saturday morning at 10:30 Eastern time) called ASK THE PODCAST COACH. This is not only a live video-based google+ hangout on air, but also it is an audio podcast to which you can subscribe in iTunes(R).

ASK-the-Podcast-Coach-on-iTunesAs you will also hear in this audio episode, we also go into a discussion about how you, as a podcaster, screencaster or content creator can incorporate public info and published audio clips (such as from a podcast episode) to discuss themes, topics and issues that were previously talked about by a possible interviewee (but who may be unavailable — e.g., he may be so busy that this individual cannot participate in your show).

We take the example of Dave Jackson and his clip that was used in this episode — and then use this format to create content around the clip. For us, it is almost like having an interview without the interviewee in a live interview.

We also talked about free resources from Lon Naylor that are available from the link of LearnCamtasia.com:

Sign up for the FREE Screencaster’s Toolkit, which will contain:

Ace the Audio screencast; and

Video Settings in Plain English screencast

and other tools.

Skills in Screencasts and Podcasts-2014Select this link to listen to the audio episode in another window.

Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.