Aug 29

18- New Media Expo aligns with NAB in April of 2015

New Media Expo (NMX) for 2015 has been announced for Las Vegas in April of 2015 — but better yet, NMX is now aligned with the NAB show for the same time frame (April 13-16, 2015).

There are specials now at the web site. You can get the VIP access for $597  or the CONTENT CREATOR access for $297 (as of the publishing of this post). In addition, you can get exhibits-only passes at no charge by going to the website at:

http://nmxlive.com/2015-lv/

 

 

 

 

 

 

 

 

 

You can find out great details of the alignment of New Media Expo with the NAB (National Association of Broadcasters) Show from 13-16 April 2015 in an hour-long interview with the NMX owner, Rick Calvert, in episode 57 of The New Media Show with Todd Cochrane and Rob Greenlee, published on 23 August 2014, or go to these links:

– on iTunes(R), it is at:

https://itunes.apple.com/us/podcast/the-new-media-show/id392545647?mt=2

– or go to the web site for the podcast show at:

http://www.newmediashow.com.

You can hear in the interview with Todd Cochrane about the changes and the new benefits for the alignment and what it means for podcasters.

Select this link to listen to the audio episode in another window.

Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

Jul 31

08- First author of Podcast Books & early podcaster- Todd Cochrane

Todd Cochrane is a pioneer in the area of audio podcasting, media hosting, WordPress plug-ins, technical innovations for publishing and annual awards for the Podcasts at key events.

Early Podcaster and author of the 1st book on Podcasting

He was one of the earliest podcasters, and he had written and published the first book on Podcasting in 2005, called Podcasting: the Do-it-yourself Guide.

Todd had also sponsored booths at Podcasting events. He also  demonstrated and promoted his hosting site and WordPress plug-ins from his Blubrry network.  He was a master for statistics and analytics with his “state-of-the-podosphere” episode.

At the key podcasting events (i.e., Podcast and Portable Media Expo, the Podcast and New Media Expo, the New Media Expos from 2008 to the present, and the Podcast Movement Conference), he has been a speaker for the audiences of aspiring and veteran podcasters. He also created, promoted and managed the annual awards for podcasters.

His podcast shows include New Media Show, Geek News Central, PodcasterNews and TechPodcasts.com (i.e., Technology News Related Podcasts) — just to name a few.

For the listeners of this podcast, Todd has offered a discount for the services and offerings of his www.rawvoice.com enterprise, including the blubrry network. Just mention the coupon code GEEKNEWS.

In addition, Todd has given an update to the contents of his 2005 book, and you can get this at the URL of:

create.blubrry.com

 Perspectives of trends of Podcasting — Todd Cochrane

With the advent of mobile devices, the synchronization environment from 2005 (with iTunes(R)) is diminishing, and that has eased the ability to consume podcasts for the listeners.

The app environment is creating a boom in podcasts — both in the consumption, as well as the creation of podcast content. Todd also has confirmed this second “renaissance” of podcasting. What he sees is the same that other earlier podcasters had mentioned — that the newbies entering the podcast creation environment are now prone to making the same mistakes and repeating possible failures that have occurred in the past 10 years.

With this high level of podfading possible, Todd encourages that the new media content creators in podcasting should LEARN from the earlier podcasters. This includes doing research to see what worked, what did not, and where the mistakes occurred, so that they would not repeat them.

As the owner of an enterprise in which his powerpress plug-in is used a great deal by podcasters, he keeps an eye on the industry. He sees a problem with the advent of “podcast consultants” that have entered this space, but unfortunately, these types have not been involved in podcasting (especially as a podcaster to get the skills to teach others) for past years to get experience. Todd’s services have mostly revolved around fixing the “podcast consultant” problems that have left podcasters with a mess.

Business models are being created and ask commitments from podcasters without having the track record, experience or references needed to make the business podcaster feel comfortable.

In this new wave of podcasting, Todd urges the podcasters to do their due diligence to research those inexperienced “podcast consultants” who may not deliver what they promised. As he said, this industry “doesn’t need more failures.”

As one who took the arrows for monetizing their podcasts in the early days, Todd has been there and done that during the turbulent years of the arguments of pro and con for monetizing the podcasts. What a different environment today.

As having been one of the first podcasters to understand and become involved with the advertising and sponsorship of podcasts, he has become a broker for podcasters who are in his networks, so that they can get a revenue share from different advertisers.

Todd will keep revising his business plan and promotion plan as this industry moves along and changes — so that he would be very relevant in this space, as it evolves. His business is growing and strong — and it has been for the past nine years.

He will continue to support the industry by having a booth in the exhibit halls of events like NMX (New Media Expo) and the upcoming Podcast Movement conference.

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Contact info for Todd Cochrane:

– email:  ceo@rawvoice.com

– web site:  http://www.rawvoice.com

Select this link to listen to the audio episode in a pop-up window.

Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

Jul 27

07- Early podcaster managing “podcatchers” and new genres- Rob Greenlee

 Rob Greenlee — early podcaster and the Zune Marketplace

 Rob Geenlee’s background started very early in radio broadcasting and the earliest times for audio creation, distribution and syndication with the systems that pre-dated podcasting.

After his early years of being involved with a system that turned out to be today’s Stitcher (from a relationship with “Melodeo Mobilcast”), he then joined Microsoft.

Note: As you will hear in this audio episode, It is strange that in 2003, Microsoft had a type of “podcasting” system called “Sync ‘n Go.” This synchronized audio and video shows with the early Pocket PC from Windows XP. However, the system was not pursued by the company.

While at Microsoft, Rob was the voice and the contact in charge of the Zune Marketplace, up until the first quarter of 2014. During the seven years he spent at Microsoft, he attended just about every Podcasting event, Podcamp, New Media Expos, South-by-SouthWest (SXSW), etc.

He was different than Apple during that time, for he actually answered his phone and gave you an email ID. He communicated with you and even included your feed to list your podcast in the Zune Marketplace — whereas Apple (the 800-pound gorilla) gave no one any contact information or communicated in any way with the podcasters once they submitted their podcasts to iTunes.

This year, Rob had joined Podcast One as the CTO (chief technology officer). He continues in that role, as marketer, technical evangelist and supporter of podcasting in this INDUSTRY (he agrees that it is an industry).

Rob Greenlee partners with Todd Cochrane — New Media Show

For the past several years, Rob had teamed up with early podcaster Todd Cochrane of RawVoice and the Blubrry network to be a co-host of the podcast show The New Media Show. It is still going strong, and the guests brought into the discussions in this show are relevant to podcasting, as well as other aspects of New Media.

Not only is The New Media Show a free podcast, but it is streamed live in video on weekends from the infrastructure of Todd Cochrane’s Geek News Central environment.

He and Todd Cochrane will be doing a panel discussion at the upcoming Podcast Movement conference. Their experience and skills in communication have always been shown in the podcasting events, both as speakers and as sponsors of booths in the exhibit halls with their respective companies.

And lastly, he also writes articles for the issues of Podertainment magazine from Gary Leland.

 Perspectives about Podcasting Trends & Directions

Rob sees the future as an approaching environment with three businesses and spaces:

– Podcasting;

– Radio; and

– Broadcasting

These media are bringing more advertisers to Podcasting, while the agreed-upon “renaissance” of podcasting is exploding by both the consumers and creators of content. He agrees that we are on a roller-coaster ride for the present, especially with the advent of Apple’s inclusion of the Podcast app in September 2014 in iOS8.

He also sees mobile consumption of podcasts being supported by automobiles, as well as convenient and automatic recognition of your favorite podcasts by smarter mobile devices and systems — as he stated, “it has to be as easy as FM Radio in your car; it has to be that simple.” He sees more and more content coming into the podosphere with new genres. In fact, he is doing that currently with his podcasting support at Podcast One.

Contact information for Rob Greenlee:

email:  rob@robgreenlee.com

web site:  www.podcastone.com

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Select this link to listen to this audio episode of PodcastReporter.com.

Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.