Sep 04

93- Leveraging screencast content to create podcasts – with Lon Naylor

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In this episode, Lon Naylor of www.LearnCamtasia.com discusses a process that he uses to create podcast episodes of value from content that he has already created and/or published from his screencasts or videos.

Lon is himself a podcaster with his show, ScreenCastWeekly.com.
But Lon is mainly a screencaster, video content creator, blogger, instructor of PowerPoint video creation, Camtasia Studio mentor — with his membership site of LearnCamtasia.com.

This 20-minute segment of audio of Lon’s discussion was taken from a 50-minute webinar that he delivered.
In addition to the content that Lon delivers, he also discussed in detail themes such as:
– Audio Ducking
– Intros, Outros, bed music, etc.
– Bumpers, Endorsements, Testimonials and other audio to include;
– Microphones, and
– Resources he used and recommended for podcasting tasks.

The above topics are covered in his original webinar screencast recording, which are on his membership site.

As you will hear in this audio episode, Lon is encouraging the sceencasters and video content creators to leverage the screencast content they have already created and turn it into podcast episodes that deliver value to their audiences.

Lon Naylor’s contact information can be found at:

www.LearnCamtasia.com/help/about

Select this link to listen to the audio episode in another window.

Update-27Jun2016

Copyright (c) 2016, Matrix Solutions Corporation and Logical Drive
Marketing, LLC. All rights reserved.

May 10

84- Screencaster widens his skills with Podcasting- Dean Haycox

The following episode is a repurposed episode from the podcast show called SKILLS IN SCREENCASTS AND PODCASTS. It is very related to the topic of a full-time ambulance personnel aspiring to become a full-time entrepreneur — and how a screencaster became a podcaster and improved his skills in New Media.

In this episode, we interview Dean Haycox, the screencaster who is providing free resources to aspiring and professional screencasters. He is based out of the UK (United Kingdom), but he delivers his message and resources worldwide via his web site.

Dean is the owner of www.ScreencastMagazine.com — but the name is not totally descriptive, for it is really a blog that provides resources, show notes and the audio episodes of his audio podcast called SCREENCAST ACADEMY with Dean Haycox.

Screencast Academy badge

As you will hear in this audio interview, we cover Dean’s background — from logistics in the military to his full-time present job as an ambulance personnel. However, he has a passion for both geology and screencasting — and he recently launched his audio podcast on iTunes, with episode 11 as an interview with Matt Pierce of Techsmith.com.

In addition to some recommendations and tutorials, Dean also is making available his free pdf of 50 pages called THE SCREENCASTERS BLUEPRINT (a free 50-page guide to Video Marketing for Small Business Owners that describes How to successfully grow your business with video marketing).

ScreencastersBlueprint

Dean’s “magazine” has evolved into a resource site with show notes and audio episodes of his podcast, as well as a library of valuable resources in screencasting.

Slide3Dean has plans for creating offerings, services, products and membership sites for screencasting — although he stated very strongly that most of his content will be free to his listeners and viewers. He also aspires to be a presenter and participant in upcoming conferences and business shows (both in Europe and the US) that deal with New Media — especially screencasting and podcasting. We are certain that he will fulfill his mission soon of becoming a full-time screencaster and podcaster.

If you wish to contact Dean:

email:   Dean @ screencastmagazine.com  (to avoid spam)

or

contact page:   http://screencastmagazine.com/get-in-touch/

 _______________________________________________

Select this link to listen to the audio episode in another window.

Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Mar 20

79- Video courses – an opportunity for Podcasters – with Lon Naylor

This episode is from a presentation by Lon Naylor of www.ScreenCastPro.com and www.SkillsInScreencastsAndPodcasts.com. Also known in the industry as “Mr. LearnCamtasia,” Lon describes how online video training courses and tutorials can be a great opportunity for New Media Professionals — especially for Podcasters.

Skills in Screencasts and Podcasts-2014This content was taken from a webinar in which Lon Naylor was one of the presenters and instructors. This was not a sales pitch — in fact, this was delivered as a benefit for the New Media Community, and it was intended for those who were considering creating online video tutorials and training courses, but did not know if it was for them or where to start.

As you will hear in this audio episode, we have taken and delivered to you about 20 minutes of Lon’s content, in which he explains and describes:

– the benefits of video online courses and tutorials;

– the tools which a New Media Professional or podcaster will need to create professional courses (of course, he focuses on the recorder and editor product from TechSmith called Camtasia Studio);

– the requirements for creating the content for video online courses — especially for monetizing them; and

– the tools available for delivering the educational and training content of your courses to potential students.

NOTE: In the latter part of this audio episode, Lon describes some of the features that sets Camtasia Studio apart from other video tools which do not have built-in feature-rich multi-track editors. However, Lon does a very good job of describing in detail in audio what you would normally see on the screen, so that you can easily visualize and understand what he is explaining. Thus, it is not really necessary for you to view the video.

However, for those who wish to view the entire original 75-minute webinar in detail, there is a replay of the webinar available only for a very short time.

NOTE: you can get more out of the production of what was a free webinar by getting a free account at www.LearnCamtasia.com.

Then you can go to the video replay of the webinar

by selecting this link.

For any questions on the content of the webinar, you may contact Lon Naylor or the others on the webinar by going to the ABOUT section in www.LearnCamtasia.com.

________________________________________

Select this link to listen to the audio episode in another window.

Copyright (c) 2016, Lon Naylor of www.LearnCamtasia.com and Matrix Solutions Corporation. All rights reserved.

 

Jul 13

52- The Four Steps to becoming a SUCCESSFUL CONTENT CREATOR – with cases-in-point

In this episode, we examine the four steps in the journey to becoming a successful content creator, especially for the podcaster.

Does “success” mean making lots of money? Some of the “newbies”
in the podosphere are making 7 figures, and there are a few who
proudly proclaim their revenues and share them online.

But, no, that may not be the measure of success.

______

Does “success” mean having enormous stats? Some of the
“newbies” have gazillions of downloads, subscribers, sponsors,
listens, views, audience numbers, etc.

But, no that may not be the measure of success.

______

According to a couple of key podcasters, the true meaning of
success lies elsewhere in “thought leadership” — but also
with the positive results both in stats and revenue streams.

4 Steps to Content creator success

This content for this episode was inspired by two podcasters,
both who have had over 10 years of experience:

(1) Paul Colligan, podcaster of THE PODCAST REPORT; and

(2) Chris Brogan — podcaster, blogger, author and trainer, among
many other things.

It was Paul Colligan who called myself a “luminary” over a year
ago in his podcast episode, when he described me.
It was also Chris Brogan who described the real measure of
success monetarily, but also emphasized the importance of
“thought leadership.”

Together, they inspired the description of the 4-step journey
from podcaster to thought-leader (the latter being the real
measure of success, in my humble opinion, as the other
mentioned victories in the journey have either been preludes
or learning-steps).

As you will hear in this audio episode, the four steps to becoming
a “successful” CONTENT CREATOR are detailed and described as:

(1) Subject matter expert that develops into a true “luminary”;

(2) Solution-provider or problem-solver;

(3) Trusted advisor; and then,

(4) THOUGHT LEADER.

After listening to this episode, the rhetorical question for you is
“where are you in this journey today, and what is your personal
and business target in steps for your future?”

Here are some of the links from the cases-in-point and
the resources mentioned in this audio episode:

THE REFERRAL ENGINE, book by John Jantsch

THE SPEED OF TRUST, book by Dr. Steven Covey

PAUL COLLIGAN, podcaster, author & blogger at www.thepodcastreport.com

CHRIS BROGAN, author, trainer, blogger at www.chrisbrogan.com

SCOTT JOHNSON, podcaster at www.computertutorflorida.com

LON NAYLOR, screencaster and podcaster and blogger at  www.LearnCamtasia.com

Select this link to listen to the audio episode in another window.

Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Mar 31

45- Podcast monetization strategies — an Interview repurposed

In this episode, D’Vorah Lansky interviews Fred Castaneda from her podcast show called Podcasting Success Secrets.

FC-for-DVL-interview-2015-03-31_7-03-10We have repurposed the audio interview and some of the content from the podcast show notes.

Here are some of the key points from the interview, as delivered by D’Vorah Lansky’s own Show Notes from her podcast show at www.PodcastingSuccessSecrets.com:

Screencasting and Podcasting

  • Screencasting is the technology to capture what’s on your computer screen and save that as a video file.
  • The 4 General Types of Content
    • Audio – narrating, explaining, music, intro-outro, etc.
    • Video –
      • Live action – created with camera [FC note: commonly referred to as “full-motion video”]
      • B-roll – old video files rolled together
    • Presentation slides – sequence of slides delivered via PowerPoint or a similar software, incorporating pictures, words and animations to bring a story to life.
    • Screencasting – showing people how you do something directly on your computer screen. Gives them a peek into the “back office.”
  • Combining the four types of content via a software like Camtasia creates visually compelling content that tells a story and makes people feel more comfortable buying your product or using your service.
  • Itunes is now displaying Video podcasts with a video symbol by it. Sometimes these podcasts are getting more attention than traditional audio only podcasts. Having audio and visual options makes your show attractive to people who like to listen as well as people who want to watch programs and increases your audience.

Fred’s Takeaway Tips for New Podcasters

  • Get your Skills Up and Running
  • Do It Because You Like It and Want to Have Fun
  • Decide Who You Want As Mentors, Ask Them and Stick With Them
  • Decide What is Your Passion and Go With It

Links to Resources Mentioned

 

Website-episode009-DV-2015-03-31_6-54-15

Select this link to listen to the audio episode in another window.

Copyright (c) 2015, D’Vorah Lansky of www.PodcastingSuccessSecrets.com and Fred Castaneda of www.SkillsInScreencastsAndPodcasts.com.

Nov 18

31- Podcast Platform Audello reviewed by 2 podcasters & a screencaster

Product platforms for podcasting and content creation and publishing have been around for a while. Case in point is the old Podomatic.com site, where a template-driven or wizard-like process allowed a novice user to record audio content, then produce and publish a podcast episode very easily — although there were drawbacks later with portability and management. So these all-in-one platforms are not a new idea, as they originally have been available since 2007.

In this episode, we focus on reviews and opinions from two podcasters and a screencaster about early experiences with the newly available Podcasting platform called Audello.

Audello Reviews-DJL-n-DJ

The podcasters involved are:

(1) Dave Jackson from www.SchoolOfPodcasting.com, who discussed his negative audello experiences, and from whom we have several audio clips, as well as a link to a video which he published on YouTube:

Select this link to view the video on YouTube from Dave Jackson;

Select this link to listen to the mp3 from Dave Jackson about audello with first looks after installation and use (after video);

Select this link to listen to the mp3 from Dave Jackson about audello in post-launch and availability;

Select this link to listen to the mp3 from Dave Jackson about audello during the pre-launch period;

Select this link to listen to the mp3 from Dave Jackson about audello from a discussion during www.askthepodcastcoach.com;

and

(2) Daniel J Lewis from www.TheAudacityToPodcast.com, who delivered a more objective review (which he called “honest”) from his experiences:

Select this link to go to The Audacity to Podcast blog site, and

then select episode 199;

Select this link to listen to the review by Daniel J Lewis.

______________________________

Also, Lon Naylor from www.LearnCamtasia.com, www.ScreencastStudios.com, www.podcastingforscreencasters.com and www.ScreencastProfits.com delivered some experiences with audello at the following links:

Select this link to listen to Lon Naylor about audello experiences during the pre-launch period;

Select this link to view the video where Lon Naylor describes his pre-launch experiences about audello.

Lon Naylor - success in screencasting

___________________________________

Select this link to pursue audello for your own podcasting.

Select this link to listen to the main audio episode in another window.

Copyright (c) 2014, Matrix Solutions Corporation, Dave Jackson of www.schoolofpodcasting.com, Daniel J Lewis of www.theaudacitytopodcast.com and Lon Naylor of www.screencastweekly.com. All rights reserved.

Aug 13

10- Screencasting for Podcasters

This is an hour-long presentation for the Podcast Movement Conference elective session in 2014. It deals with ScreenCasting for Podcasters: Additional Revenue streams and Social Media Syndication–with a live case study.

In this presentation, the following topics are covered:

– Why should I do screencasting if I already do Podcasting?

– Becoming a successful Screencaster:

* The Skills

* The opportunity: Creating more revenue streams and income

* The Ease of Screencasting for a podcaster

– A case study: Bonus episode 3 from www.PodcastReporter.com. This is the situation of taking an audio podcast episode published on 18 July 2014 and repurposing it into a screencast with the topic of:  9 Things You Won’t Get if You Don’t Attend the Podcast Movement Conference.

– Lessons Learned

– Recommendations: where do I start?

– Resources Available

– Summary and Q/A

– Lon Naylor as a subject matter expert

We thank Lon Naylor of LearnCamtasia.com and ScreencastStudios.com for his help in the case study.

Lon Naylor - success in screencasting

 

Select this link to view the slides for this presentation.

Select this link to listen to the audio file in a separate window.

Select this link to view a screencast by Lon Naylor to deconstruct the case study.

NOTE: If you view the screencast for the deconstruction of the case study by Lon Naylor, the final product or screencast (which was the subject of the deconstruction) is available right underneath the main deconstruction screencast for your viewing, so you can see how the screencast was produced from just the audio episode of a podcast.

Copyright (c) 2014, Matrix Solutions Corporation and Lon Naylor of ScreencastStudios.com and LearnCamtasia.com. All rights reserved.