Todd Cochrane is a pioneer in the area of audio podcasting, media hosting, WordPress plug-ins, technical innovations for publishing and annual awards for the Podcasts at key events.
Early Podcaster and author of the 1st book on Podcasting
He was one of the earliest podcasters, and he had written and published the first book on Podcasting in 2005, called Podcasting: the Do-it-yourself Guide.
Todd had also sponsored booths at Podcasting events. He also demonstrated and promoted his hosting site and WordPress plug-ins from his Blubrry network. He was a master for statistics and analytics with his “state-of-the-podosphere” episode.
At the key podcasting events (i.e., Podcast and Portable Media Expo, the Podcast and New Media Expo, the New Media Expos from 2008 to the present, and the Podcast Movement Conference), he has been a speaker for the audiences of aspiring and veteran podcasters. He also created, promoted and managed the annual awards for podcasters.
In addition, Todd has given an update to the contents of his 2005 book, and you can get this at the URL of:
Perspectives of trends of Podcasting — Todd Cochrane
With the advent of mobile devices, the synchronization environment from 2005 (with iTunes(R)) is diminishing, and that has eased the ability to consume podcasts for the listeners.
The app environment is creating a boom in podcasts — both in the consumption, as well as the creation of podcast content. Todd also has confirmed this second “renaissance” of podcasting. What he sees is the same that other earlier podcasters had mentioned — that the newbies entering the podcast creation environment are now prone to making the same mistakes and repeating possible failures that have occurred in the past 10 years.
With this high level of podfading possible, Todd encourages that the new media content creators in podcasting should LEARN from the earlier podcasters. This includes doing research to see what worked, what did not, and where the mistakes occurred, so that they would not repeat them.
As the owner of an enterprise in which his powerpress plug-in is used a great deal by podcasters, he keeps an eye on the industry. He sees a problem with the advent of “podcast consultants” that have entered this space, but unfortunately, these types have not been involved in podcasting (especially as a podcaster to get the skills to teach others) for past years to get experience. Todd’s services have mostly revolved around fixing the “podcast consultant” problems that have left podcasters with a mess.
Business models are being created and ask commitments from podcasters without having the track record, experience or references needed to make the business podcaster feel comfortable.
In this new wave of podcasting, Todd urges the podcasters to do their due diligence to research those inexperienced “podcast consultants” who may not deliver what they promised. As he said, this industry “doesn’t need more failures.”
As one who took the arrows for monetizing their podcasts in the early days, Todd has been there and done that during the turbulent years of the arguments of pro and con for monetizing the podcasts. What a different environment today.
As having been one of the first podcasters to understand and become involved with the advertising and sponsorship of podcasts, he has become a broker for podcasters who are in his networks, so that they can get a revenue share from different advertisers.
Todd will keep revising his business plan and promotion plan as this industry moves along and changes — so that he would be very relevant in this space, as it evolves. His business is growing and strong — and it has been for the past nine years.
Contact info for Todd Cochrane:
– email: email@example.com
– web site: http://www.rawvoice.com
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