This is an audio narration of the chapter of the case study. In the paperback edition of the book, this case study is told from pages 139 to 146. It is the story of Fred Castaneda — a New Media content creator and producer who is a podcaster, screencaster and video consultant for small businesses, startups and entrepreneurs.
The case study centers around how Fred makes his podcasts happen — of course, it is related to the 4 steps that Paul Colligan describes in creating, publishing and promoting podcast shows.
As you will hear in this audio episode, Fred has been podcasting since 2006, and the workflow and processes he adopted were from Scott Whitney’s podcast show in 2006 called Podcasting For Business. They were originally called “The 4 Ps of Podcasting.”
Although Fred had been publishing more than 14 podcast shows all at the same time in 2010, he has podfaded all but 7 of them today. There are several podcast shows for non-profit organizations (which are not in iTunes(R), as they are targeted for specific niches). But the key commercial podcasts are:
This brief episode can give you an idea of the journey that Fred has traveled in the podosphere, and what some of the factors were for his success.
Our thanks to Paul Colligan for his content that includes this case study in his book.
Copyright (c) 2015, Matrix Solutions Corporation and Paul Colligan. All rights reserved.