Aug 16

91- Caveats for Podcasters – own your own dot-com – case study with blab

podcast_reporter_albumartwork1400

We deliver a case study in which we explore the impact to Entrepreneurs, New Media Professionals and Startups when a platform for communication which they have used disappears.

The platform is blab.im — which the public information described as an “experiment.” However, for 3.9 Million users of this “beta” platform, the impact was a jolt for those who used it extensively for delivering content as podcasters or New Media Professionals.

In this episode, we focus on the LESSONS LEARNED — which were inspired by the discussion from Todd Cochrane and Rob Greenlee in the podcast called NEW MEDIA SHOW of 14 August 2016.

Some of these lessons learned are:

  • “Own your own dot-com”;
  • Back up and archive ALL your content — from media, to show notes, to web site, to transcripts, to text, to images, to podcasts, etc.
  • Be ready to switch to another platform as an option, should the key one (like blab.im) disappear;
  • keep current and evaluate other alternative platforms (just in case);
  • YOU, YOUR BRAND, YOUR CONTENT — these are important, and should not be identified with the platform of delivery;
  • “Any shiny new object that appears to be fun can disappear overnight”;
  • Entrepreneurs and New Media professionals must “OWN THEIR OWN DOT.COM” and NOT be dependent on a platform;
  • Avoid dependency on a platform

As you can hear in the discussion with Todd Cochrane and Rob Greenlee, there have been many such situations where the platforms have appeared, grown, and then gone.

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

May 07

83- How screencasts can help create 8 deliverables for you

In this episode, we discuss the eight major deliverables that can be incorporated to create effective Screencasts. We also describe some major software programs and tools for creating and editing the screencasts. And finally, we discuss which programs we ourselves use and why, as well as how you can improve your business by being a subject matter expert, or by offering services in screencasting for hire.

 

Skills in Screencasts and Podcasts-2014

The first part reviews 8 different deliverables by creating screencasts:

1.  Synchronized screen capture — that is, audio and video (used quite a bit for software demos);

2. Full-motion videos — your created content (e.g., from amateur smart phone cameras or from more sophisticated cameras);

3. Documentaries, b-roll, or other videos and video clips;

4. Powerpoint (R) presentations with synchronized audio and video animations, etc.

5. Interactivity in training with quizzes, hotspots, links, etc.

6. Video effects and animations — e.g., callouts, zooms, pans, lower thirds, more movement animations, etc.

7. Audio segments, audio clips, music, sound effects, etc.

8. Tutorials for creating courses, training, education, eLearning, etc.

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We also covered some tools like PowerPoint from Microsoft,(R) as well as SnagIt and Camtasia Studio from Techsmith(R).

And finally, we shared with you which platform, tools and recording/editing software we use, and why we feel they meet our needs for marketing, sales and creating courses. We take it one step further and describe for you how these additional skills can give you an entry into Services for screencasts, or how you can create a course as a subject matter expert and market/sell it yourself.

We lastly mention the program and membership site that can help you acquire those skills from www.LearnCamtasia.com.

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Jan 04

72- Podcasters and Entrepreneurs face issues with interviews in 2016

In this episode, we discuss issues facing Entrepreneurs and podcasters in 2016 about interviews for podcast shows and entrepreneur interviewees.

podcast_reporter_albumartwork1400As you will hear in this audio episode, the main themes discussed are:

1.  Issues with common courtesy and reciprocity for interviews with podcasters;

2.  The possible growth of the practice of charging money from entrepreneurs by podcasters, so that the latter may interview the former in a podcast episode (for audience growth, awareness and exposure). There is a reference to discussion with an individual who is a present-day case-in-point;

and

3. The possible future practice of compliance with interview protocol and fee structure — very much like the FTC compliance regulations for disclosure when receiving benefits, testimonials,etc.

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As you will hear in this audio episode, Daniel J Lewis of the podcast show, THE AUDACITY TO PODCAST, is a case-in-point of a podcaster who walked-the-walk, and not just talked-the-talk. His actions proved that he was courteous by reciprocating interviews with your humble host and narrator.

Daniel J Lewis delivers courtesy

Also, in his January 4, 2016, episode of the podcast show called THE SCHOOL OF PODCASTING, Dave Jackson interviews a podcaster that is charging over $57.00 dollars (USD) for interviewing an entrepreneur who is requesting to be an interviewee in a podcast episode.

SOP episode- 57USD guySelect this link to listen to the audio episode in another window.

 

Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Nov 14

69- Legal issues today for podcasts and blab and screencasts

This episode is an interview with David Lizerbram of www.lizerbramlaw.com, conducted by Lon Naylor and myself of www.SkillsInScreencastsAndPodcasts.com.

Skills in Screencasts and Podcasts-2014

As you will hear in this audio episode, David Lizerbram has recently entered the podosphere as of 2 November 2015 as a Podcaster with his show called Products of the Mind (available in iTunes(R) and other locations. What is interesting is that this podcast is not entirely about the law of New Media. While he does provide excellent coverage of legal issues (e.g., in episode 2, the discussion of the Law of Trademarks), he also includes themes about CREATIVITY, BUSINESS, ENTREPRENEURSHIP, etc. — along with some interviews of key innovators.

With a varied and interesting background of experience in film, music and media, he discusses his philosophy of providing assistance to entrepreneurs, especially in the New Media Space that includes Podcasting, Screencasting, as well as other new tools that are entrants in the video streaming environment that provide “blabbing” and “scoping” (i.e., periscope and blab).

David Lizerbram

In addition,  David shares with us his ebook called Podcast Law, which is free at this time from his web site (see below for link). It is a layman’s guide for easy understanding on topics from trademarks, copyright, music and audio, ads, testimonials, endorsements to monetization and interviewing.

Podcast Law and contents

You can get a variety of free tools and pdf documents at this time under the Resources section on the web sites at:

www.lizerbramlaw.com

or

www.productsofthemind.net

and some of the tools which can be downloaded are:

– Podcast Law ebook

– 7 Keys to Finding the Right Lawyer for Your Business

– Checklist: Intellectual Property for Entrepreneurs

and other information from the blog, as well.

For more questions or information, you can contact David on twitter at

@davidlizerbram.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved. Interview and images published via written permission from David Lizerbram of lizerbramlaw.com and Lon Naylor of screencastweekly.com.

Aug 28

62- When is it time to close your podcast business? – Donovan Adkisson interview

When would it be time for a skilled podcaster to close down the entrepreneurship as a part-time entrepreneur who is trying to monetize his podcast while working in a full-time day-job? under what conditions?

And should this be a permanent termination of podcasting, or should it be just a hiatus or temporary shutdown until further notice?

This episode explores the STORY and JOURNEY of Donovan Adkisson during his years as a podcaster, with various shows. But his Odyssey is, indeed, a challenge. And we are sure that you will find it interesting, with all the details from his own recounting of his history — before, during, and after podcasting.

As you will hear in this audio podcast, he will explain why he is on hiatus — because, as he says, he still has the “itch” of podcasting and publishing his content.

Donovan Adkisson - imgThis is a full, unscripted and unedited interview — complete and unabridged. It was conducted over the Skype network, and we thank Donovan for opening up his story and sharing with us his situations, in the hope that they can help other entrepreneurs and podcasters who may be entering these tribulations at present — or who may find value in his lessons learned.

You may contact Donovan at:

web: http://donovanadkisson.com

linkedIn:  https://www.linkedin.com/in/gdadkisson

email:  don@adkisson.co

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Jul 13

52- The Four Steps to becoming a SUCCESSFUL CONTENT CREATOR – with cases-in-point

In this episode, we examine the four steps in the journey to becoming a successful content creator, especially for the podcaster.

Does “success” mean making lots of money? Some of the “newbies”
in the podosphere are making 7 figures, and there are a few who
proudly proclaim their revenues and share them online.

But, no, that may not be the measure of success.

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Does “success” mean having enormous stats? Some of the
“newbies” have gazillions of downloads, subscribers, sponsors,
listens, views, audience numbers, etc.

But, no that may not be the measure of success.

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According to a couple of key podcasters, the true meaning of
success lies elsewhere in “thought leadership” — but also
with the positive results both in stats and revenue streams.

4 Steps to Content creator success

This content for this episode was inspired by two podcasters,
both who have had over 10 years of experience:

(1) Paul Colligan, podcaster of THE PODCAST REPORT; and

(2) Chris Brogan — podcaster, blogger, author and trainer, among
many other things.

It was Paul Colligan who called myself a “luminary” over a year
ago in his podcast episode, when he described me.
It was also Chris Brogan who described the real measure of
success monetarily, but also emphasized the importance of
“thought leadership.”

Together, they inspired the description of the 4-step journey
from podcaster to thought-leader (the latter being the real
measure of success, in my humble opinion, as the other
mentioned victories in the journey have either been preludes
or learning-steps).

As you will hear in this audio episode, the four steps to becoming
a “successful” CONTENT CREATOR are detailed and described as:

(1) Subject matter expert that develops into a true “luminary”;

(2) Solution-provider or problem-solver;

(3) Trusted advisor; and then,

(4) THOUGHT LEADER.

After listening to this episode, the rhetorical question for you is
“where are you in this journey today, and what is your personal
and business target in steps for your future?”

Here are some of the links from the cases-in-point and
the resources mentioned in this audio episode:

THE REFERRAL ENGINE, book by John Jantsch

THE SPEED OF TRUST, book by Dr. Steven Covey

PAUL COLLIGAN, podcaster, author & blogger at www.thepodcastreport.com

CHRIS BROGAN, author, trainer, blogger at www.chrisbrogan.com

SCOTT JOHNSON, podcaster at www.computertutorflorida.com

LON NAYLOR, screencaster and podcaster and blogger at  www.LearnCamtasia.com

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Jun 02

51- Differentiating your Business in Podcasting “saturated” markets- lessons learned with case studies

A major decision for most entrepreneurs is the one to enter a market that has a reputation of being “saturated.” The cause could be one of many reasons.

In this Bonus episode, we look into issues and concerns for the entrepreneur to either enter or continue in a saturated market — and we do so from real-life case studies of small businesses.

The first case study examines the risks and the suggested recommendations for looking at the product, service, offering or brand entry into a “saturated market.” These may include:

– confirming with research that you have a greater value offered to you target audience than what is currently available from competitors (again, a new added value at the right time, right place and right “formula”);

– confirming that there is an abundance mentality in the market to lower your risk of entry; and

– Your target audience belongs to a “niche” or “super-niche” of potentially loyal fans that have the NEED and WANT of what you are offering to deliver in value (or products, services or offerings or courses, etc.) and are passionate about the niche issues; or

– Your target audience is a proven one in the niche, and you may already have them as known followers for your current communications to them;

…and other factors.

Such is the case of the new course to be launched (along with its existing podcast show for creating awareness and exposure) that is called Podcasting for Screencasters.

Podcasting4Screencasters screen shot epis 3

As part of this entrance into this saturated marketplace of podcasts that teach their target market how to podcast, you may find out more about the free webinar at:

http://www.podcastingforscreencasters.com/webinar

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The second case study concerns the decision to REMAIN in a market that is “saturated.” It is the 8-year old podcast show called The Struggling Entrepreneur — an interview-based show with entrepreneur guests, as well as other business content for the entrepreneur.

The reasons for continuing are given, and they include some of the following:

– You may already be getting great feedback and actions from your target audience, expressing their knowledge, their liking you and trusting you in various ways, especially communication with you;

– You may already have had some measure of “success” (which is defined differently for every entrepreneur) with your target audience, and your main objective would be to KEEP your current audience, while GROWING it with planned marketing strategy that turns into execution of a marketing plan for the marketing tactics; and

– Your objective may be to complete the path steps of

. Subject Matter expert ==>

.      .Problem-solver for your niche audience ==>

.           .Trusted advisor with proof of reference sales ==>

.                    .THOUGHT LEADER for your target audience.

SE screen shot

We also highlighted certain “take-aways” from this episode, including:

– asking yourself  (with a documented proposed plan of executing the four steps to success)  how YOU can become a Thought Leader.

– Confirming what is your documented of measure of success; and

– Documenting a planned exit strategy with alternatives, in case you do not succeed in this saturated market within a planned period of time.

Finally, we did mention another show which we referenced —  it was Paul Colligan at www.ThePodcastReport.com.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Oct 26

30- CoachZing interview by Doug Foresta examines Podcast monetization

The CoachZing Show is a podcast series, available on iTunes(R) and other directories, which delivers interviews with entrepreneurs, coaches, therapists, authors and speakers — to discover tips and techniques for effective content creation and marketing. It is available on iTunes and other directories, and it is a free podcast show.

Doug Foresta is the interviewer and host of this podcast show.

In this episode, we have a repurposed interview — as it is originally published by CoachZing.com. The reason why we deliver it in entirety and unedited as the final mp3 file published by CoachZing is that the person being interviewed is Fred Castaneda, who is also the host of The Struggling Entrepreneur podcast and the Podcast Reporter podcast (just 2 of the current active 8 shows).

As you will hear in this audio episode, Doug discusses the potential mistakes of content creators in the world of New Media and podcasting. He also discovers some of the strategies for entrepreneurs to make podcasting a successful tool as part of their marketing. They can do this by generating revenue streams by adding podcasting to their marketing.

 

 We thank Doug for his interview and we know it will provide value to the aspiring entrepreneurs who deal with content creation.

 

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Copyright (c) 2014, Doug Foresta and www.coachzing.com and Fred Castaneda of www.strugglingentrepreneur.com and podcastreporter.com. All rights reserved.

Oct 05

25- Ray Ortega- both video podcaster and audio podcaster

Ray Ortega is a professional podcaster.  In addition to his own part-time entrepreneurial work as an audio podcaster (with his own shows like The Podcasters Studio and Podcasters Roundtable), his main day-job is that of a video podcaster for a non-profit organization.

In this episode, Ray delivers his story of how he creates video content (for google hangouts on air, then also YouTube) and then repurposes it as an audio podcast, with the proper iTunes listing and feed to his audience — the Podcasters Roundtable.

In addition, Lon Naylor also describes the formula for repurposing audio podcast episodes into compelling, creative, visually engaging and message-driven screencasts with a good call-to-action.

Lon Naylor - success in screencastingIn fact, Lon completed the opposite approach for repurposing content. He took an audio podcast episode from PodcastReporter.com; and then he added animation, visual images graphics and templates, as well as callouts, zooms, pans and other visual properties to create a quality screencast. You can see this finished work at:

https://www.youtube.com/watch?v=YGXxBbXYIcY

 Podcasting quick tip as screencast:

In this episode’s quick tip, we deliver a screencast for the novice podcaster who has created their final wav file from a free editor (like Audacity) and now would like to encode it as a final mp3 file.

However, using the lame encoder in your podcast workflow path will not deliver the best audio quality if your episode is mainly dialogue or an interview (and not music). There is another mp3 encoder that is free to use, and it is within the iTunes(R) program. It can generate the mp3 final file with a higher quality encoder used for dialog.

This screencast link will walk you through how to (1) take your wav file and import it to iTunes; (2) how to prepare the settings in iTunes for quality mp3 encoding; (3) how to start and finish the mp3 encoding; and (4) how to copy your final mp3 file to your subdirectory for further processing (with mp3TagTools, for instance) or delivery to your media host.

Select this link to view the screencast tip as an mp4 file:

Encoding the final mp3 file with iTunes

Note: this screencast was created as the “raw” version in the workflow of short tutorial screencasts, which use the following steps:

(a) Create the total screencast using Camtasia Studio;

(b) Edit certain sections of the screencast in audio/video with Camtasia Studio (the result is what you see in this link, the “raw” video edited first draft);

While this screencast may suffice for most purposes, there is room for additional touching-up that can really make this screencast a better experience for the viewer/listener who is consuming this tutorial. The other parts of the workflow is what will be discussed in the upcoming course of Screencasting for Podcasters and will be:

(c) Adding animations, callouts and pan/zooms to enhance the visual engagement of the content; and finally,

(d) Adding the visual intro and outro content to complete the final screencast.

As promised, we will deliver podcasting or screencasting quick tips with future episodes of Skills in Screencasts and Podcasts.

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Copyright (C) 2014, Matrix Solutions Corporation and Logical Drive Marketing, LLC. All rights reserved.

Sep 16

20- Tips for Podcasters on BEING INTERVIEWED – from Max Flight

This episode is repurposed from its original posting on Max Flight’s previous podcast show called Podcasting Passion, episode 17.

There are plenty of episodes and posts in the podosphere that deliver advice about what you, as a podcaster, need to know about conducting interviews when you are interviewing other podcasters.

However, this episode is directed for podcasters about interviewing — but not for you, as a podcaster, to interview other podcasters. Rather, it is directed for you, as a podcaster, on being interviewed.

As you will hear in this audio episode, Max Flight goes through several sections about his perspective and planning for being interviewed by another podcaster — with hints and tips — from his experience where he was an interviewee on a podcast show called The Struggling Entrepreneur (episode number 178).

For example, he talks about pre-interview communication, then the actual release for the interviewer and the recording of the interview. He finishes his episode with some suggestions for post-interview actions — such as reviewing the final mp3 from the interviewer and providing head-shot images to the show host.

Also, it is not just luck that provides the formula for success. For podcasters, the path includes hard work, good equipment, total dedication to quality, and the planning and execution of the tasks of starting a business. The path to pursue usually includes the stages of successfully becoming:

– a subject-matter expert; then

– a solution provider who delivers offerings to a target audience; then

– a trusted advisor to a loyal and growing audience; and finally

– a thought leader in the community or field of interest (in this case, podcast consulting and training).

By the way, episode 178 on The Struggling Entrepreneur can be reached at this link:

http://strugglingentrepreneur.com/2012/04

About Max Flight

Max Flight is a success story of a part-time Entrepreneur and hobby-preneur that entered an environment that most people described as “saturated” — especially when his revenue streams started as sponsors and advertisers that had come to him, asking to be on his web site. In 2012, he had several podcast shows that included airplane and flight podcasts, as well as one that was directed to podcasters.

Max Flight - a success story as a podcaster

Max Flight is a mature individual who wanted to complete his career while being a “hobby-preneur” that has a passion for podcasting. He started with his interest in aviation. Since 1996, he had a web site with an aviation directory at the web site called Thirty thousandfeet. He also has a podcast called AirplaneGeeks.com.

Calling himself both an “advanced professional” and an “audio perfectionist,” Max Flight devotes himself to helping others in the area of producing high quality audio podcasts. He himself has good equipment in his home studio, and he provides high-quality audio advice and content to aspiring podcasters.

Although many would have told him time and time again that this market for podcasting services and podcast instruction and podcast education is “saturated,” he proceeded in spite of the warnings, and his is a success story, both in terms of financial success and career success for a post-retirement option.

To communicate with Max Flight, you can go to the web site of

http://www.airplanegeeks.com/contact-us/

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Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.