Aug 16

11C- Podcasters’ conference — Report live from Podcast Movement 2014- Dave Jackson

At the Podcast Movement conference, Dave Jackson from The School of Podcasting gives his first impressions and perspectives of the event and the value it brings to him as a podcaster.

He also discusses a comparison of the event to the prior Podcast and Portable Media Expo from Ontario California in the 2006-2007 time frame, as far as excitement, passion, energy, enthusiasm and euphoria.

Select this link to listen to this audio episode in another window.

Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

Jul 13

Bonus Episode 1- Generate Multiple Revenue Streams with Podcasting

A  discussion centered around how entrepreneurs can create multiple revenue streams as Small Business owners–especially within several months — in a live presentation which was given recently to Entrepreneurs.

Revenue-streams-by-podcasting-and-New-Media-2014After this BONUS EPISODE, our mini-series of interviews with the earliest podcasters and content producers will continue.

 

MULTIPLE REVENUE STREAMS FOR ENTREPRENEURS

These multiple revenue streams span the spectrum from the very small and incidental ones (usually within 60 days) to the more consistent, timely and lucrative streams that take longer to create, nurture and mature.

What is highlighted most in this audio podcast episode is that a podcast must be integrated as part of the marketing strategies in your business–and they must highlight the value proposition, as well as be integrated in all the marketing communications. They must also support the conversion of prospects to customers in whatever sales funnel model your business would support. They must be complementary with the social media plan, the media plan, the promotion plan, the marketing plan–which all should support the Business Plan for the firm.

Some of the resources, web sites and links mentioned in this audio podcast are the following (and this is NOT all-inclusive):

More Podcast Money at www.morepodcastmoney.com

Finance for Startups at www.finance4startups.com

Gain Control of Your Day at www.gaincontrolofyourday.com/podcast

Entrepreneur Tools Online at www.entrepreneurtoolsonline.com

School of Podcasting at www.schoolofpodcasting.com

Chris Brogan Blog at www.chrisbrogan.com

No Agenda Podcast at www.noagendashow.com

Meetup facility at www.meetup.com

Entrepreneur Edge webinars and courses at www.themarketingspot.com

Marketing Plan Podcast at www.marketingplanpodcast.com.

Slides from the presentation

There are a set of slides from the live presentation that was captured via audio in a podcast. You can access them, below.

For the pdf document with the slides to this presentation, select this link.

You may also listen to the audio episode in a separate window.

Select this link to listen to the audio episode by itself.

Copyright (c) 2011, Matrix Solutions Corporation. All rights reserved.

Jul 10

04- Dave Jackson- Podcaster since 2005 with The School of Podcasting

Since 2005, Dave Jackson has put his educational background of Technical training and teaching into practice, for he has considered himself to be the “headmaster” at the School of Podcasting.

Dave’s history includes being one of the very early adopters and content creators and content producers in Podcasting. As he states himself:

“I’ve been podcasting since April of 2005. My podcast about podcasting has been downloaded over 800,000 times … I’ve helped hundreds of people launch podcasts. You can hear my podcasts on this site [i.e., School of Podcasting] as well as powerofpodcasting.com, morepodcastmoney.com, weeklywebtools.com, logicalloss.com, feedingmyfaith.com, growyourchurchshow.com,  marketingmusician.com”

He also publishes a podcast where he makes his life an open book within the stream-of-consciousness method of personal-life podcasting in Building a Better Dave.

Perspectives from “YOUR PERSONAL PODCAST COACH”

 From Dave’s viewpoint (and from statistics from Rob Walch, VP of Podcaster relations for Libsyn.com — as well as a podcaster himself of the shows The Feed and podcast411), podcasting is growing and will continue to boom.

Although Dave feels that it is not yet an “industry,” the community is skyrocketing, i.e. “up and up and up.”  As you will hear in this audio episode, he cites that his clients who wish to start podcasts or need podcast editing services are new and want to get into podcasting for their entrepreneurial ventures. A great deal of them are in the “frosty-haired” generation — that is, in their late-40s and 50s.

No longer just for the geeks, podcasting is bringing in other audiences. As Dave mentions, many young “YouTube-publishers” are now adding audio podcasting to their business and marketing–and they are bringing their audiences with them..

In his opinion, the benefits for podcasters are greatest at the podcast-specific conferences. The reason:  the one-to-one networking that creates long-lasting personal and business relationships. This was true since the days of Podcast and Portable Media Expos, the New Media Expos, the Podcamps, and the newly formed Podcast Movement.

He feels that podcasting conferences will “pick up” and grow — both nationally and regionally or locally — thanks to the passion of podcasters, both veterans and newbies. These include both Podcamps and local Meetups (i.e., www.meetup.com). Also, the electronic communities will grow, such as the groups on Facebook.com and on google hangouts and webinar jams (such as Podcasters Roundtable).

Dave has seen that little “circles” of tight-knit podcasters exist, where one group has no idea of the existence of the others.

One issue that Dave brought up was the rush of “copy-cats” to build a business around someone else’s successful business model. In particular, we discussed the recent “daily entrepreneur-interview shows” that have launched within the past year. Depending on the business model and the strategy, these imitators may not see success as quickly as they want. Expectations for a quick monetization results may be set too high, because they may have arisen from the “quantity” strategy of cpm-based revenues.

One last issue that we discussed was the re-incarnation of another “University” for the podcasting community with the upcoming program called “Podcast Movement University.”  As stated in the audio episode, it was attempted in 2006 and 2012, and both attempts went nowhere. As Dave said, the jury is still out on this next attempt, and a lot has to do with the business model, as well as creating competition with existing podcasters who already have membership sites and electronic learning centers for podcasters.

And Dave’s final ideas that he shared with us revolved around his excellent customer service to help aspiring podcasters succeed — not only with his School of Podcasting site and Ask the Podcast Coach free electronic weekly meetup for the podcast community, but also because he really becomes a sincere and dedicated Personal Podcast Coach. And thus, he becomes YOUR Personal Podcast Coach (which is his brand and tag line).

As an author, Dave helps podcasters to monetize podcasts.

As you will hear in this audio episode, he has authored, MORE PODCAST MONEY, and also his consulting services and webinars from his flagship business and podcast called SCHOOL OF PODCASTING.

Dave JacksonSince 2005, Dave Jackson has always tried to help other podcasters in learning tips and hints on how to improve the craft of this New Media marketplace. After answering hundreds of questions and delivering multiple presentations, he finally put to the written word his recommendations on monetizing podcast episodes in his ebook.

MorePodcastMoney-web site

Note: Dave also provides a discount for his products for the listeners of this podcast. If you mention the coupon code of FRED20, he will give you a discount  of $20 US dollars. Contact Dave for more details.

Here is the contact information for Dave Jackson:

– web site:  http://www.schoolofpodcasting.com

– email:  dave@schoolofpodcasting.com

Select this link to listen to this podcast episode #4 of www.PodcastReporter.com.

Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.