Jul 17

05- The “Podcast Pickle” publishes since 2004- Gary Leland

Sometimes the Entrepreneur who takes the risk and enters a new area as an early entrant or early adopter becomes successful in the new environment.

Such is the history of Baby Boomer Gary Leland, an Entrepreneur who made his mark in the Retail environment with a “brick-and-mortar” store — and has also seen success in the tech environment via podcasting, video and information marketing.

Podcast Pickle

You will also notice that Gary is not a perfectionist when it comes to editing his podcasts. And, thus, to honor him in this regard, we have delivered to you the UNEDITED interview from beginning to end. (Thanks, Gary!)

An early podcaster since 2004 — “TODAY IN PODCASTING”

 As you will hear in this audio episode, Gary entered the podcasting environment in 2004. His first podcasts dealt with the sports arena, in particular girls’ fast-pitch softball. This was natural, as his business also sold equipment for that environment to the public.

Gary then had a podcast called Podcast Pickle. In addition, he created a directory of podcasts, which he also named Podcast Pickle. In fact, in the spirit of fun and humor and enjoyment for various podcast events, Gary created a comic life-sized character called THE PODCAST PICKLE, and this character appeared at different Podcamps, Podcast and Portable Media Expos, and other venues.

However, Gary was the ringleader of creating a show called Today in Podcasting. This was a panel of 4 podcasters that included also Rob Walch from podcast411, Dave Jackson of The School of Podcasting, and Paul Colligan with his Podcast Tools podcast, as well as Marketing Online Live. This podcast show started in February of 2006 and continued to late 2011.

Gary was presenting at different events — from the Podcast and New Media Expos, NMX, South-by-SouthWest (SXSW), Podcamps, etc. In fact, he was a pioneer for Second Life, the virtual world that was very popular in 2007-2008. Gary was the owner of Podcast Island, which was monetized profitably by Gary.

And now, Gary is in the process of launching a new podcast show called The Gary Leland show. The targeted community for this show would be entrepreneurs who sell tangible products that would be shipped to customers anywhere. This may seem strange, but this audience does NOT include small business owners who want an electronic or online business.

 

A current co-initiator of Podcast Events — Podcast Movement

One objective that Gary has is to bring back the excitement, fun, community and education that existed in 2005 through 2008 in the original Podcast Expos. And thus, he was one of the four founders of the new event starting in 2014 called Podcast Movement.

In addition to his electronic magazine / app called Podertainment, as well as his podcasts, Gary has been active as one of the participant founders of the Podcast Conference called Podcast Movement. This was designed to be an event specifically for Podcasters (unlike the New Media Expo, which also includes bloggers, video producer and content creators).

Created as a Kickstarter crowd-funding campaign, it was successful in raising the basic target amount to fund the event within the targeted due date.

 Industry Perspectives from the “Podcast Pickle” — aka “P-Dilly”

 As you will hear in this podcast episode, Gary sees podcasting as a strong community in its second revival, especially due to Apple’s including the Podcast app in its iOS8 operation system. However, he does not feel that it is yet an “industry.” As he said, though, it appears very close to becoming one.

Gary’s perspectives deal with the upcoming and current new technologies as key for the direction of podcasting. One case-in-point is his own electronic magazine called Podertainment for any iOS device.

With the growth of the audience by sheer investigation of the podcast app, and also with the growing number of people and entrepreneurs entering the podosphere as podcasters who will be publishing their content, it is a bright future for those enveloped in podcasting.

 

Electronic Magazine for the Podcast Community – Podertainment

At the annual event, New Media Expo, Gary Leland now announced the launch of his latest venture into a different business — the Electronic Magazine business. It is called Podertainment at www.podertainment.com.

PodertainmentAs we mentioned, he was an early adopter in Podcasting — and he learned how to monetize that with a couple of shows that he created, as well as being one of the first to create a Podcast Directory (aka “Podcast Pickle”). This shows his never-ending sense of humor, and so he will always remain for us with his nicknames of “P-dilly” and “Podcast Pickle.”

In addition, he moved into video and has over 200 episodes of Softball video. He also entered the virtual world of Second Life several years ago and had a fun run with Podcast Island, with a fair ROI.

 Contact information and electronic properties for Gary Leland

You can find out more about Gary Leland and his info properties at:

email:  GaryLeland@gmail.com
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His electronic magazine for the Podcasting community and Industry is at
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His fastpitch video shows are at Fastpitch.TV
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Have you seen his new Softball Magazine Fastpitch Magazine for the iPad??
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His networks of sporting goods websites SportJunk.com
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You can visit PodcastPickle.com for a great selection of podcasts.
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You can visit his wallpaper & decorating store at LelandsWallpaper.com

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Select this link to listen to the audio episode number 5 of Podcast Reporter with Gary Leland.

Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

Jul 10

04- Dave Jackson- Podcaster since 2005 with The School of Podcasting

Since 2005, Dave Jackson has put his educational background of Technical training and teaching into practice, for he has considered himself to be the “headmaster” at the School of Podcasting.

Dave’s history includes being one of the very early adopters and content creators and content producers in Podcasting. As he states himself:

“I’ve been podcasting since April of 2005. My podcast about podcasting has been downloaded over 800,000 times … I’ve helped hundreds of people launch podcasts. You can hear my podcasts on this site [i.e., School of Podcasting] as well as powerofpodcasting.com, morepodcastmoney.com, weeklywebtools.com, logicalloss.com, feedingmyfaith.com, growyourchurchshow.com,  marketingmusician.com”

He also publishes a podcast where he makes his life an open book within the stream-of-consciousness method of personal-life podcasting in Building a Better Dave.

Perspectives from “YOUR PERSONAL PODCAST COACH”

 From Dave’s viewpoint (and from statistics from Rob Walch, VP of Podcaster relations for Libsyn.com — as well as a podcaster himself of the shows The Feed and podcast411), podcasting is growing and will continue to boom.

Although Dave feels that it is not yet an “industry,” the community is skyrocketing, i.e. “up and up and up.”  As you will hear in this audio episode, he cites that his clients who wish to start podcasts or need podcast editing services are new and want to get into podcasting for their entrepreneurial ventures. A great deal of them are in the “frosty-haired” generation — that is, in their late-40s and 50s.

No longer just for the geeks, podcasting is bringing in other audiences. As Dave mentions, many young “YouTube-publishers” are now adding audio podcasting to their business and marketing–and they are bringing their audiences with them..

In his opinion, the benefits for podcasters are greatest at the podcast-specific conferences. The reason:  the one-to-one networking that creates long-lasting personal and business relationships. This was true since the days of Podcast and Portable Media Expos, the New Media Expos, the Podcamps, and the newly formed Podcast Movement.

He feels that podcasting conferences will “pick up” and grow — both nationally and regionally or locally — thanks to the passion of podcasters, both veterans and newbies. These include both Podcamps and local Meetups (i.e., www.meetup.com). Also, the electronic communities will grow, such as the groups on Facebook.com and on google hangouts and webinar jams (such as Podcasters Roundtable).

Dave has seen that little “circles” of tight-knit podcasters exist, where one group has no idea of the existence of the others.

One issue that Dave brought up was the rush of “copy-cats” to build a business around someone else’s successful business model. In particular, we discussed the recent “daily entrepreneur-interview shows” that have launched within the past year. Depending on the business model and the strategy, these imitators may not see success as quickly as they want. Expectations for a quick monetization results may be set too high, because they may have arisen from the “quantity” strategy of cpm-based revenues.

One last issue that we discussed was the re-incarnation of another “University” for the podcasting community with the upcoming program called “Podcast Movement University.”  As stated in the audio episode, it was attempted in 2006 and 2012, and both attempts went nowhere. As Dave said, the jury is still out on this next attempt, and a lot has to do with the business model, as well as creating competition with existing podcasters who already have membership sites and electronic learning centers for podcasters.

And Dave’s final ideas that he shared with us revolved around his excellent customer service to help aspiring podcasters succeed — not only with his School of Podcasting site and Ask the Podcast Coach free electronic weekly meetup for the podcast community, but also because he really becomes a sincere and dedicated Personal Podcast Coach. And thus, he becomes YOUR Personal Podcast Coach (which is his brand and tag line).

As an author, Dave helps podcasters to monetize podcasts.

As you will hear in this audio episode, he has authored, MORE PODCAST MONEY, and also his consulting services and webinars from his flagship business and podcast called SCHOOL OF PODCASTING.

Dave JacksonSince 2005, Dave Jackson has always tried to help other podcasters in learning tips and hints on how to improve the craft of this New Media marketplace. After answering hundreds of questions and delivering multiple presentations, he finally put to the written word his recommendations on monetizing podcast episodes in his ebook.

MorePodcastMoney-web site

Note: Dave also provides a discount for his products for the listeners of this podcast. If you mention the coupon code of FRED20, he will give you a discount  of $20 US dollars. Contact Dave for more details.

Here is the contact information for Dave Jackson:

– web site:  http://www.schoolofpodcasting.com

– email:  dave@schoolofpodcasting.com

Select this link to listen to this podcast episode #4 of www.PodcastReporter.com.

Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.