Sep 29

65- For Intl Podcast Day – what about a day for New Media or Content Creation

IntlPodcastDay2015This brief BONUS episode is one to celebrate the second annual INTERNATIONAL PODCAST DAY — but it is also to reflect and ask the question about expansion of the celebration to encompass ALL New Media and/or ALL Content Creation.

Many of the podcasters today are not just podcasting alone — many are screencasting, blogging, videocasting, YouTube-ing, authoring, scoping, blabbing, etc.

The question discussed draws an analogy from 2005 of the original Portable Media Expo of the desire for a small, closed community limited to one form of content creation  and distribution — i.e., podcasting. We can relate that with the opposite desire to EXPAND the celebration and community to include the other forms of content creation and distribution in the NEW MEDIA space — i.e., New Media Expo or NMX.

This reflection tries to address the reality that many podcasters are now expanding into these other forms of New Media and they are increasing their skills and making more value of their “toolkit” that they can offer to customers and clients, as well as to the New Media Community.

Case-in-point is the podcast show that expands the topics, training, education and courses into another area of New Media:  i.e., Podcasting for Screencasters and Skills in Screencasts and Podcasts.

In any case, we wish everyone in the New Media Community a Happy International Podcast Day 2015!

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

 

Sep 11

63- Your END GAME goals in Podcasting and New Media

Whether you are a podcaster, screencaster, video-content-creator, blogger or ebook author,  we explore in this episode the questions that you need to ask about your current and future “END GAME” goals in New Media, as well as the importance of periodic review and possible revision of them.

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With cases in point and other examples, we investigate these questions (which we suggest that you ask of your New Media assets and deliverables):

1. MONETIZATION goals;

2. EDUTAINMENT goals (that is, Entertainment and/or Education);

3. Goal to build a loyal COMMUNITY;

4. What part of YOURSELF will you put into your podcast or screencast or videocast?

5. Is your goal to help COMMUNICATE and deliver your message?

6. Camaraderie goals from a common experience;

or

7. Goal to participate in a key EVENT within your New Media or Podcast space (e.g., International Podcast Day)?

In fact, we have one case-in-point video that is only a few minutes in length, but can give you the key END-GAME goal for Screencasters who want to raise the value of their skills portfolio to increase their brand, their exposure and their opportunity for success and monetization:

Select this link to watch the video PODCASTING FOR SCREENCASTERS.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Jul 18

53- Considerations for PODFADING – with cases-in-point

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Although we like to think positively and aspire that our podcast shows will go on forever and grow forever, we take a look at the reality of the environment in podcasting.

In this episode, we review some of the reasons for considering podfading your podcast show — all the way from burnout to a “fade-out, then fade-in” to begin another new podcast show, but with revitalized passion. Many of them deal with real-life situations and cases-in-point.

Some of the reasons given are:

-.Complications due to Health or age

– Too many podcast shows where you cannot do justice to them;

– Podcasting isn’t “fun” any more;

– Passion is fading;

– Just want podcasting to be no more than a “hobby”;

– Loss of your co-host or JV Partner;

– Decline of interest from your listeners or community, thus a decline of listeners;

– Cannot meat business objectives when podcasting is your business;

– Loss of money in podcasting (“don’t throw good money after bad”)

– Need to pivot to a new strategy, product, offering, technology or service for your business;

– You need a break, a rest and recharging of your “batteries”;

Here are some of the resources which we mentioned in this podcast:

Daniel J Lewis of www.theaudacitytopodcast.com

Paul Colligan of www.paulcolligan.com and www.ThePodcastReport.com;

FinanceForSTartups.com

PodcastersRoundtable.com

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Jan 07

36- Strategies in combining video, screencasts and podcasts – Dave Jackson discussion

In this episode, we have REPURPOSED a discussion from the podcast show called Skills In Screencasts and Podcasts.  It is about strategies to combine screencasting, audio podcasting and video for an entrepreneur business.

Key to this discussion is the description that Dave Jackson gives us about his business and multiple podcasts.  Dave is one of the very first podcasters in 2005, who is known as “The Podcast Coach” and headmaster of The School of Podcasting show and Premium Membership Site Program.

Dave Jackson on google+ hangout- combination strategy 13Dec14This discussion was recorded during Dave’s session of a google+ hangout (which he provides every Saturday morning at 10:30 Eastern time) called ASK THE PODCAST COACH. This is not only a live video-based google+ hangout on air, but also it is an audio podcast to which you can subscribe in iTunes(R).

ASK-the-Podcast-Coach-on-iTunesAs you will also hear in this audio episode, we also go into a discussion about how you, as a podcaster, screencaster or content creator can incorporate public info and published audio clips (such as from a podcast episode) to discuss themes, topics and issues that were previously talked about by a possible interviewee (but who may be unavailable — e.g., he may be so busy that this individual cannot participate in your show).

We take the example of Dave Jackson and his clip that was used in this episode — and then use this format to create content around the clip. For us, it is almost like having an interview without the interviewee in a live interview.

We also talked about free resources from Lon Naylor that are available from the link of LearnCamtasia.com:

Sign up for the FREE Screencaster’s Toolkit, which will contain:

Ace the Audio screencast; and

Video Settings in Plain English screencast

and other tools.

Skills in Screencasts and Podcasts-2014Select this link to listen to the audio episode in another window.

Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

Oct 09

26- Other conferences for Podcasters- perspectives from Rob Walch

Most podcasters who consume the blogs and podcast episodes of other podcast shows are probably aware of the 2 big conferences in which Podcasters are involved — New Media Expo in Las Vegas (at www.NMXLive.com) and one specifically oriented to podcasters (and put on by podcasters), Podcast Movement.

This episode is an interview with Rob Walch of Libsyn.com which discusses the “other” conferences (some oriented to podcasters) in which podcasters can attend, present, learn and do some valuable networking.

Rob Walch, who is the vice-president of Podcaster Relations for Libsyn.com, is one early podcaster (producing content since 2004) that has attended every major single podcast and New Media conference since 2005. That is, he attended the Portable Media Expo in 2005, the Podcast and Portable Media Expo in 2006, the Podcast and New Media Expo in 2007, The New Media Expo in 2008, 2013, 2014 — as well as all the BlogWorld and New Media Expos up until 2012. He has also attended Podcamps in various locations, and he is the organizer of a Podcasters Meetup.

Rob’s good fortune currently is to represent Libsyn at these events, since he has a passion for the company and for his job — especially since he still continues to podcast with his shows of Tii (This week in iOS), The Feed and Podcast 411. In doing so, he has a perspective far beyond what most podcasters have, in that he has seen a variety of events that can benefit podcasters and others who are in the New Media space.

Rob Walch at media eventsIn particular, Rob has recently been to the LA Podfest (Podcast Festival in Los Angeles, California, which is held annually and usually in September) for the past several years. As you will hear in this audio episode, his schedule covers over seven events in 2014.

We also discover that Rob has attended and participated in more conferences that provide value to podcasters than just about anyone else in the podosphere.

In addition, we get his perspective about virtual podcaster conference events, about Podcamps as events for podcasters, about Meetups as local events, and about “other” conferences and events that provide value to podcasters.

Rob can be reached at:

email:  Rob@libsyn.com

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Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

Jul 07

03- CC chapman – early podcaster since 2004

C.C. Chapman, the Podcaster and Content Producer

CC. was one of the individuals who started seriously as an early adopter and content producer and content creator in the area of blogging and podcasting. In fact, he was one of the first 50 podcasters in the world when it all started in 2004-2005. In this episode, he shares his perspectives on the Podcast Industry.

He currently has his flagship podcast, Managing the Gray.

Managing the Gray - album art

This is the current podcast for CC Chapman, and it has been around for quite a while.

He has also had other various podcast shows. Since December 21, 2004, he finally hit the “record” button from his computer and started recording (since he finally got his iPod (R) ). Thus, he started a music podcast in January, 2005, called Accident HashThis was a very natural journey, since he had been involved with indie films. This was one of the very first signed podcast (on Adam Curry’s podshow — later called Mevio), and he was one of the several participants who pursued the podsafe music network for podcasters.

And since his podcast exposure grew, he was asked to be a speaker for Podcast gatherings, as well as international events (e.g., in Cologne, Germany, for Podcasting Day in 2005). These were “gigs” with some compensation for public speaking.

And, as an early adopter of podcasting and content creation and content producing, C.C. launched other podcast shows (some of which are on iTunes) — among them The U-Turn Cafe, Cast of Dads and Media Hacks.

CC’s Perspectives on Podcast Industry Trends & Directions

 As you will hear in this audio episode, CC Chapman still thinks that podcasting is still a very “niche” format, as opposed to mainstream media, where the niche podcasts still do the best in terms of loyal followers.

Since 2005, the quality of sound — as well as the ease of recording and publishing — has improved so that anyone can push a record button, and then press one other button to publish content to the world of communities. But the content is still the king.

CC’s perspectives on the audience is based on the COMMUNITY or FAN-base of loyal advocates to consume the content, where audio content lends itself to a very intimate engagement with the subscriber or listener.

And CC agrees that podcasting should be CONSIDERED as part of your marketing in your business, if you are an Entrepreneur. The question you must ask yourself is whether podcasting is right for your business — but the evaluation is what is important. .

And this same type of consideration also can be applied to the issue of monetization of podcasting in your business — something that was not so straightforward at the beginning of the podcast community or podosphere.

 

CC Chapman as an author, blogger, speaker & Entrepreneur

He also has written 2 books — Content Rules and Amazing Things Will Happen. (n.b.: The links are to www.amazon.com, but they are available everywhere books and e-books are sold.)

 In addition to Indie music, he also been a blogger since 2002, with his log at http://cc-chapman.com:

In addition, CC is also a professional speaker and storyteller (also for hire), as well as a professional wanderer. He has a tag-line that he has internalized, which “Not all who wander are lost.”

He has helped small startups that are trying to make the world a better place — in particular, social value and help in creating and executing marketing campaigns.

Finally, there was an interview with CC that we published earlier at one of the SXSW event, in which we drill into his detailed journey as an Entrepreneur (of which podcasting was just one part).

Select this link to listen to the interview with CC Chapman at the SXSW (South-by-Southwest) event.

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If you wish to reach C.C. Chapman, here is his contact information:

– blog and web site:  www.cc-chapman.com

– email:  cc.chapman@gmail.com

Select this link to listen to the episode 3 of The Podcast Reporter audio episode.

Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.