Jul 30

89- Nearly 1.5 Million downloads — so what and now what

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In this episode of The Podcast Reporter show, we deliver to you some thoughts on what having nearly a million and a half downloads may mean to the podcaster.

Nearly 1.5 Million downloads.

Well, so what?

And, now what?

We explore these questions in this audio episode.

The inspiration of this topic and its discussion came from a podcast episode from Paul Colligan’s The Podcast Report, episode 85.

In this audio Podcast, Paul gives seven reasons why downloads may be the worst metric for a podcaster.

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In addition to what Paul Colligan had mentioned in the above mentioned podcast episode, we add a few other items and questions that a podcaster might ask about that “metric is the sky” — downloads. This is particularly important, since this number may be hacked, or scammed, or tricked, or faked.

Yes, having nearly 1.5 Million downloads may be a great achievement, but what does it really mean to the serious podcaster?

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Jul 27

88- More lessons learned after 10 years of Podcasting- Positive

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In this episode, we deliver the final summary of my top lessons learned after over 10 years of podcasting. However, in this episode, we focus on the lessons learned that impacted my podcasts and business POSITIVELY.

As you will hear in this audio episode, the 8 key lessons learned deal with these topics:

  1. Relationships are what make success possible;
  2. There ARE people who find your content of value;
  3. There is always a gem or two in every tutorial, webinar, course or learning experience (that is, if done correctly);
  4. It is all about your AUDIENCE — it is NOT about you, your services, your products or offerings;
  5. Financial success is difficult, but it can be achieved — but at a price;
  6. Success that can prove to be of most value to you may not be money;
  7. Enjoyment of podcasting can be its own profit and reward;
  8. SERVICES may be your Holy Grail.

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Jul 24

87- Six key lessons learned after more than 10 years of podcasting

In this episode of Podcast Reporter, we deliver some lessons learned after being a podcaster for over 10 years of podcasting. Even though these half-dozen lessons learned deal with negative impacts to both your podcasting and your business, we do plan to have a future episode to deal with the POSITIVE IMPACTS to your podcasts.

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We deliver these lessons learned from our own experience, with the hope that some of our listeners can understand the impact, as well as recognize the symptoms and environment — so that they can avoid the problems and prevent the negative impact to their own podcast and environment.

As you will hear in this audio episode, the six lessons learned that are discussed in detail (as well as the view of WHAT YOU CAN DO TO AVOID THESE NEGATIVE IMPACTS) are:

  1. Typos, misspellings, errors that may be unrecoverable, if you have a third party with sloppy habits to which you outsourced;
  2. Having a delay after you announce and launch a premium podcast course or product, where your buzz, promotion, excitement and marketing slowly fizzles away;
  3. Relying on a third party for sales, returns, payments and delivery of your premium content;
  4. Unplanned and/or unforseen changes in the technology, products, marketplace, new media types or “shiny new objects” that can distract your prospects and cause lost sales (e.g., the iPhone);
  5. Experiencing a potential JV partner situation where the prospective partner takes your content, your idea and your details of your launch and announcement, then betrays you by announcing his product or program with your idea and becomes key competition to lure away your prospects and customers that you have built up for this situation;
  6. Being a victim of malware vulnerability and negative impacts where your podcast site turns away prospects for listeners and subscribers — sometimes may lead to having you shut down a podcast show. We did mention Scott Johnson of www.pctutorflorida.com for some back-catalog podcast episodes that dealt with malware and what you can do to protect yourself.

Note: we will deliver an episode in the near future that will deal with other LESSONS LEARNED THAT DELIVERED POSITIVE IMPACTS TO YOUR PODCAST AND BUSINESS.

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Jul 18

86- Entrepreneur exhibitor ROI at Podcast conference- Tom Schwab

In this episode, we deliver a discussion and interview with Tom Schwab of InterviewValet.com about his participation as an Entrepreneur as both an attendee and an exhibitor with a booth at a business show / industry conference. The case in point is Podcast Movement, an event that has just finished its third year.

InterviewValet web site

As you will hear in this podcast audio episode, Tom will give us his perspectives of the criteria used to plan for attending or exhibiting at a conference, as well as the value and ROI, with measurable results from his experience.

Tom also delivers his perspectives of the conference itself, the serendipity, the excitement and buzz and the networking opportunities of this event. Although we were not able to do a live on-the-floor interview with him in the exhibit hall during the event, he gives us his reasons why he felt that this was a success for him — his business objectives and measured results.

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If you are interested in Tom’s business offerings and information, he has also invited listeners of this podcast episode to a special page that he created for this podcast at:

InterviewValet.com/fred

where you can see what the offers, offerings, deliverables and other free information and materials are for review — as well as the fee offerings that he has for his customers.

Tom may also be reached via:

twitter:   @TMSchwab

email:  tom@inboundforecommerce.com

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Copyright (c) 2016, Matrix Solutions Corporation and Tom Schwab. All rights reserved.