Jul 30

54- Podcast Movement 2015 Conference – Some reflections

podcast_reporter_albumartwork1400In this episode, there are regrets and apologies, along with reflections from this Podcast Reporter.

Regretfully, I will not be able to attend the Podcast Movement 2015 event due to major health issues, which have been caused by complications resulting from Agent Orange (the toxin used in Vietnam, and which negatively affected the combat infantrymen on the ground when they were in the jungles and rice paddies and mountains in Vietnam and Laos).

So this episode covers the following topics in the theme of REFLECTIONS:

– Having to miss the networking, personal communications and re-energizing and reinforcing the relationships I had with various podcasters that have become good acquaintances and friends. Among them is one of the co-founders and organizers of the Podcast Movement Conference, Gary Leland (he had a booth in 2014 with the old “Podcast Pickle” who is now re-branded as the “Podertainment Pickle”) — for Gary had a booth for his Podertainment Magazine in the exhibit area:

– Having to cancel my live interview scheduled on 31July2015 with Doug Foresta of the CoachZing podcast show;

– Having to miss Paul Colligan’s meetup;

– Having to miss the workshops which I had signed up for earlier;

– Having to miss the exhibits and announcements;

But most of all, HAVING TO MISS THE PODCASTING HALL-OF-FAME ceremony for the inaugural inductees, as well as the Podcaster Awards ceremonies — scheduled for 31 July 2015.

In speaking about the Hall of Fame ceremony that is scheduled for 31 July 2015, the first inductee is the “PODFATHER” himself — Adam Curry.

Adam CurryAs you will hear in this audio episode, we also cover the question of whether the Podcast Movement conference can repeat the success of 2014.

In addition, there is some feedback from other podcasters about the selection of speakers and keynote speakers for this event.

Finally, we recommend that you listen to the following podcasters and their shows AFTER the conference to get summaries of the event and their perspectives:

Paul Colligan and his The Podcast Report;

Dave Jackson and his School of Podcasting;

Todd Cochrane and his New Media Show;

Adam Curry and his No Agenda Show;

Daniel J Lewis and his Audacity to Podcast show.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Jul 18

53- Considerations for PODFADING – with cases-in-point

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Although we like to think positively and aspire that our podcast shows will go on forever and grow forever, we take a look at the reality of the environment in podcasting.

In this episode, we review some of the reasons for considering podfading your podcast show — all the way from burnout to a “fade-out, then fade-in” to begin another new podcast show, but with revitalized passion. Many of them deal with real-life situations and cases-in-point.

Some of the reasons given are:

-.Complications due to Health or age

– Too many podcast shows where you cannot do justice to them;

– Podcasting isn’t “fun” any more;

– Passion is fading;

– Just want podcasting to be no more than a “hobby”;

– Loss of your co-host or JV Partner;

– Decline of interest from your listeners or community, thus a decline of listeners;

– Cannot meat business objectives when podcasting is your business;

– Loss of money in podcasting (“don’t throw good money after bad”)

– Need to pivot to a new strategy, product, offering, technology or service for your business;

– You need a break, a rest and recharging of your “batteries”;

Here are some of the resources which we mentioned in this podcast:

Daniel J Lewis of www.theaudacitytopodcast.com

Paul Colligan of www.paulcolligan.com and www.ThePodcastReport.com;

FinanceForSTartups.com

PodcastersRoundtable.com

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Jul 13

52- The Four Steps to becoming a SUCCESSFUL CONTENT CREATOR – with cases-in-point

In this episode, we examine the four steps in the journey to becoming a successful content creator, especially for the podcaster.

Does “success” mean making lots of money? Some of the “newbies”
in the podosphere are making 7 figures, and there are a few who
proudly proclaim their revenues and share them online.

But, no, that may not be the measure of success.

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Does “success” mean having enormous stats? Some of the
“newbies” have gazillions of downloads, subscribers, sponsors,
listens, views, audience numbers, etc.

But, no that may not be the measure of success.

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According to a couple of key podcasters, the true meaning of
success lies elsewhere in “thought leadership” — but also
with the positive results both in stats and revenue streams.

4 Steps to Content creator success

This content for this episode was inspired by two podcasters,
both who have had over 10 years of experience:

(1) Paul Colligan, podcaster of THE PODCAST REPORT; and

(2) Chris Brogan — podcaster, blogger, author and trainer, among
many other things.

It was Paul Colligan who called myself a “luminary” over a year
ago in his podcast episode, when he described me.
It was also Chris Brogan who described the real measure of
success monetarily, but also emphasized the importance of
“thought leadership.”

Together, they inspired the description of the 4-step journey
from podcaster to thought-leader (the latter being the real
measure of success, in my humble opinion, as the other
mentioned victories in the journey have either been preludes
or learning-steps).

As you will hear in this audio episode, the four steps to becoming
a “successful” CONTENT CREATOR are detailed and described as:

(1) Subject matter expert that develops into a true “luminary”;

(2) Solution-provider or problem-solver;

(3) Trusted advisor; and then,

(4) THOUGHT LEADER.

After listening to this episode, the rhetorical question for you is
“where are you in this journey today, and what is your personal
and business target in steps for your future?”

Here are some of the links from the cases-in-point and
the resources mentioned in this audio episode:

THE REFERRAL ENGINE, book by John Jantsch

THE SPEED OF TRUST, book by Dr. Steven Covey

PAUL COLLIGAN, podcaster, author & blogger at www.thepodcastreport.com

CHRIS BROGAN, author, trainer, blogger at www.chrisbrogan.com

SCOTT JOHNSON, podcaster at www.computertutorflorida.com

LON NAYLOR, screencaster and podcaster and blogger at  www.LearnCamtasia.com

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.