Mar 31

45- Podcast monetization strategies — an Interview repurposed

In this episode, D’Vorah Lansky interviews Fred Castaneda from her podcast show called Podcasting Success Secrets.

FC-for-DVL-interview-2015-03-31_7-03-10We have repurposed the audio interview and some of the content from the podcast show notes.

Here are some of the key points from the interview, as delivered by D’Vorah Lansky’s own Show Notes from her podcast show at www.PodcastingSuccessSecrets.com:

Screencasting and Podcasting

  • Screencasting is the technology to capture what’s on your computer screen and save that as a video file.
  • The 4 General Types of Content
    • Audio – narrating, explaining, music, intro-outro, etc.
    • Video –
      • Live action – created with camera [FC note: commonly referred to as “full-motion video”]
      • B-roll – old video files rolled together
    • Presentation slides – sequence of slides delivered via PowerPoint or a similar software, incorporating pictures, words and animations to bring a story to life.
    • Screencasting – showing people how you do something directly on your computer screen. Gives them a peek into the “back office.”
  • Combining the four types of content via a software like Camtasia creates visually compelling content that tells a story and makes people feel more comfortable buying your product or using your service.
  • Itunes is now displaying Video podcasts with a video symbol by it. Sometimes these podcasts are getting more attention than traditional audio only podcasts. Having audio and visual options makes your show attractive to people who like to listen as well as people who want to watch programs and increases your audience.

Fred’s Takeaway Tips for New Podcasters

  • Get your Skills Up and Running
  • Do It Because You Like It and Want to Have Fun
  • Decide Who You Want As Mentors, Ask Them and Stick With Them
  • Decide What is Your Passion and Go With It

Links to Resources Mentioned

 

Website-episode009-DV-2015-03-31_6-54-15

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Copyright (c) 2015, D’Vorah Lansky of www.PodcastingSuccessSecrets.com and Fred Castaneda of www.SkillsInScreencastsAndPodcasts.com.

Mar 21

44- Interview with the author of PODCASTING FOR DUMMIES – Tee Morris

Tee Morris and bookIn this episode, we just about complete our mini-series of interviews with the group of original podcasters that created the podosphere over a decade ago — with an interview of Tee Morris, one of the authors of the Wiley Publishing, Inc., book called Podcasting for Dummies — and its companion podcast on iTunes(R).

As you will hear in this audio episode, Tee describes how he leveraged his background and talent as an actor, a book author, a science-fiction, non-fiction and fiction writer, a video editor, a voice-over artist and podcaster to become a celebrity with one of the first books on podcasting.

In fact, Tee was one of the first podcasters that created and implemented the model of having a COMPANION PODCAST. In 2006, this free companion podcast was available on iTunes.Not only did this promote the book, but it also delivered multiple printings for the book, and it had the sequel to the book selected from Wiley Publishing, Inc., Expert Podcasting Practices for Dummies.

Tee describes his start into internet radio, then Podiobooks, and finally into podcasting. Not only was he a celebrity speaker at the early podcasting conferences and events, but he also was an award-winning podcaster for specific genres.

Tee also reflects how the podosphere has evolved in the last decade — from a community where free content was promoted to today’s monetization models in an industry.

He also explains his passion for podcasting, as well as why he will always continue to podcast.

Contact information

Tee Morris can be reached at:

tee @ teemorris.com [to prevent spam]

linkedIn:  https://www.linkedin.com/in/teemorris

web site:  www.teemorris.com

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Copyright (c) 2015, Matrix Solutions Corporation and Tee Morris. All rights reserved.

Mar 19

43- Update on Podcast Movement Conference and Call for Speakers

In this brief episode, we will cover a short update on the upcoming Podcast Movement conference, scheduled in Fort Worth Texas at the Omni Hotel. Pre-conference events can start on July 30, 2015 and the conference ends on August 2, 2015.

Podcast Movement siteThe conference has added these programs, education and other events:

The Academy of Podcaster awards and the induction of the first group to the HALL OF FAME will occur on Friday, 31 July 2015. During this ceremony, the first two inductees will be Adam Curry and Leo Laporte. This is a FREE event, and the doors open at 5:00 p.m. Central time at the Omni Hotel in Fort Worth, Texas. (Note: the workshops and the conference sessions require a paid fee).

There are also some workshops that are being conducted (for a nominal fee) all day  before the formal beginning of the conference. So far, four are confirmed, and two others will be added later.

In addition, Meetups are welcomed, and you can schedule a meetup for your community of viewers, listeners and raving fans.

In addition, the conference is still on schedule to open on Friday, 31 July 2014, at the Omni Hotel in downtown Fort Worth — and continue for the next two days.

And finally, the Call for Speakers has gone out. You can submit a form with your proposal, if you wish to be a speaker at the Conference. But the deadline to submit your application is April, 2015.

The summary of categories and the links are included, below.

 _________________________________

LINKS FOR INFORMATION ABOUT THE CONFERENCE & EVENTS

(1) For information and registration for conducting meetups, please visit this link:

http://podcastmovement.com/session/dedicated-meetup-time-all-day-thursday/

 

(2) For information about the conference and schedule, and to register, select this link:

http://podcastmovement.com

 

(3) For information about submitting an application to be a speaker, select this link:

https://docs.google.com/forms/d/1rT8-xgi6UmRAmiQ8ql6MdgoLVgEENa1mZdxDHCrcEGc/viewform

 

(4) For information about the workshops, select this link:

http://podcastmovement.com/session/

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Mar 10

42- From Paul Colligan’s book ‘HOW TO PODCAST’– a case study

In this episode of PodcastReporter.com, we deliver a chapter (really a case study) from the book by Paul Colligan titled:

How to Podcast 2015: 4 Simple Steps to Broadcasting Your Message to the Entire Connected Planet –Even if you don’t really know what Podcasting is.

HowtoPodcast on amazonThe book was actually released on 16 February 2015 in all the electronic and paperback formats.

This is an audio narration of the chapter of the case study. In the paperback edition of the book, this case study is told from pages 139 to 146. It is the story of Fred Castaneda — a New Media content creator and producer who is a podcaster, screencaster and video consultant for small businesses, startups and entrepreneurs.

The case study centers around how Fred makes his podcasts happen — of course, it is related to the 4 steps that Paul Colligan describes in creating, publishing and promoting podcast shows.

As you will hear in this audio episode, Fred has been podcasting since 2006, and the workflow and processes he adopted were from Scott Whitney’s podcast show in 2006 called Podcasting For Business. They were originally called “The 4 Ps of Podcasting.”

Although Fred had been publishing more than 14 podcast shows all at the same time in 2010, he has podfaded all but 7 of them today. There are several podcast shows for non-profit organizations (which are not in iTunes(R), as they are targeted for specific niches). But the key commercial podcasts are:

Skills in Screencasts and Podcasts

Podcast Reporter

Struggling Entrepreneur

Finance for Startups

Gain Control of Your Day

Boomers for Startups

and others.

This brief episode can give you an idea of the journey that Fred has traveled in the podosphere, and what some of the factors were for his success.

Our thanks to Paul Colligan for his content that includes this case study in his book.

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Copyright (c) 2015, Matrix Solutions Corporation and Paul Colligan. All rights reserved.

Mar 09

41- Update- Hall of Fame for Podcasters — and Bumpers

After having to go on a business trip that took over a week, I apologize to my listeners for my forced absence, and thus not publishing an episode before episode 40 (which was repurposed from an interview I did with Adam Curry).

In this episode, we discuss and bring you up to date with 4 key topics:

(1) The Academy of Podcaster Awards (and point you to an earlier episode where we interviewed Gary Leland, who gave us the details of this and the Hall of Fame);

(2) The first 2 inductees to the Hall of Fame for Podcasters — i.e., ADAM CURRY and Leo LaPorte;

(3) The availability of PODCAST ALLEY at New Media Expo in April, 2015 (i.e., what it is and where to go to sign up for free);

NOTE:

What we had planned to bring to you as an additional report was the topic of Twitter Bombing. However, this topic was completely and very well covered by both Dave Jackson in his School of Podcasting podcast episode, as well as Rob Walch in the podcast called The Feed. Thus, we will not re-invent the wheel, and we will cover bumpers for podcasts instead.

And lastly,

(4) The importance of Bumpers for your podcast episode, including:

– a Bumper for one of my podcasts, the Struggling Entrepreneur, by Leo LaPorte; and

– a discussion on bumpers from Tee Morris, from his Podcast show episodes of  Podcasting for Dummies — the Companion Podcast– with written permission from Tee Morris and Evo Terra, the authors of the original paperback book..

The reason why this podcast show is important is that Wiley Publishing, Inc., who owns the intellectual property for the DUMMIES series, saw success in this free companion podcast (which is still in iTunes(R) today) that they had another printing of the original 2006 book, originally titled as Podcasting for Dummies, as well as a follow-on book called Expert Podcasting Practices for Dummies. The original artwork is well known, and the companion podcast image in iTunes uses the same logo, but with the subtitle as “The Companion Podcast.” We thank Wiley Publishing, Inc., for their foresight and vision in fostering the creation of this companion podcast show and the publishing of these 2 books for the Podcasting Community, as well as their success for these published content pieces.Podcasting For Dummies bookCopyright (c) 2006-2015, Wiley Publishing, Inc. All rights reserved.

You may contact Tee Morris via email at [tee @ teemorris.com] (to avoid spam)

You may contact Evo Terra via email at [evo @ shevo.wtf]  (to avoid spam)

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Copyright (c) 2015, Matrix Solutions Corporation, Tee Morris and Wiley Publishing, Inc. Podcasting for Dummies and Expert Podcasting Practices for Dummies are trademarks and/or registered trademarks of Wiley Publishing, Inc. All rights reserved.

Mar 08

40- Adam Curry discusses podcast quality and New Media

This is repurposed content from the inaugural episode of Skills in Screencasts and Podcasts, and it delivers an interview with the “Podfather,” Adam Curry, who discusses New Media importance in the areas of podcasting and screencasting.

Adam Curry on wikipedia.org

This interview was conducted at the downtown Austin Hilton Hotel, where the noise was at a high level, but we found the quietest place to be in the business office just off the lobby. We apologize for the background noise and ambient sounds.

Around 2011, there was a movement from the New Media community of content creators to try to get bloggers to add Podcasting to their skills and join the podcasting community — mainly to grow their audience and add another channel for their content.

In 2014, the current movement is to try to get the podcasters to add screencasting to their skill-set — and vice-versa, get screencasters to add podcasting to their skills portfolio. The idea is to grow their audience and increase the possibilities of monetization, generate additional revenue streams and exploit new channels for content distribution.

As you will hear in this audio episode, Adam Curry discusses the models for podcasters and screencasters, as well as quality in the production of New Media content.

About Adam Curry:

Born in 1964, he is “on the cusp” of the Baby Boomer range, and is one of the “last of the official Baby-Boomers.” He also has had a history of financial success in making millions, then spending them all, and then finally of being an Entrepreneur that found happiness by living his passion as a “Government Legislation Analyst” in his latest business of podcasting with his show of No Agenda.

After over 7 years of building a loyal audience, he  has proven that the road to his full-time Entrepreneurship is with the business model which he has proven successful — known as the VALUE-FOR-VALUE model.

But to many others in the New Media arena, Adam Curry is also known as the “Pod-Father” —  since he and Dave Winer created the ability to implement successful podcasting. It was this breakthrough that allowed him to explore audio podcasting and create a show that still has a tremendous worldwide following of loyal listeners (known by Adam as “producers” — like the ones in the Hollywood model of entertainment).

This came after a career with MTV and broadcasting. His media experience saw him as part of Mevio.com, (previously known as Podshow) with different podcasts that he also started (like the Daily Source Code).

However, almost seven years ago, he started his flagship podcast show called NO AGENDA with his co-host, columnist John C. Dvorak. As an entrepreneur, he has developed the format and content of the show.

You will notice that Adam Curry has several “firsts” in his success as a full-time podcaster-entrepreneur:

(1) He provides docoumented deconstruction, information of value and entertainment;

(2) He created his own position and title as a Government Legislation Analyst. Yes, he actually READS, analyzes and deciphers each governmental bill, proclamation, executive order, and United Nations document–and he even highlights the pertinent sections that can provide you, the listener, with critical thinking and and intelligent basis for making decisions and being well-informed. The documents and other valuable information are part of his extraordinary show notes, which are free to the listener from his podcast web site.

(3) He has proven that his business model of VALUE-FOR-VALUE can be a successful one (and so far, a sustainable one) by building a loyal audience and receiving willing donations for the value that the audience receives.

Select this link to listen to the audio episode.

Copyright (C) 2014, Matrix Solutions Corporation and Adam Curry. All rights reserved.