Dec 26

34- Building a Podcast Brand in a niche market- Jason Bryant

As a very young man, Jason Bryant always wanted to be a sports broadcaster. In his youth, he acquired the skills and experience to pursue his dream. And with the advent of podcasting, he is accomplishing his dream as an entrepreneur while being fully engrossed in the world of college wrestling and sports podcasting.

Image-jason-bryant_HOFAs you will hear in this audio interview, Jason Bryant is the founder of the show called Mat Talk Online. In addition, Jason has also created his own podcast network with seven podcast shows — all within his niche of sports podcasts, especially wrestling. The network can be located at:  www.mattalkonline.com.

MatTalkOnline-podcast-shows-2014-12-23_15-19-37Jason’s experience in the sphere of wresting also shows his credentials:

– President, National Wrestling Media Association;

– former NWMA Wrestling BROADCASTER OF THE YEAR;

– former W.I.N. Magazine Wrestling JOURNALIST OF THE YEAR;

– former AWN Bob Dellinger WRESTLING WRITER OF THE YEAR.

His small business that he started rather recently brings in revenue with the offerings and services which he provides to his customers, the schools with wrestling programs.

A family man with his wife and young child, he is struggling at this time to strengthen his brand building with awareness, as well as delivering proofs-of-concept to his network of contacts (which he develops, nurtures and engages with professionalism).

As you will also note in this audio episode, Jason has been successful without having to go the route of a formal business plan. Indeed, he does have his self-developed  “marketing kit” which he uses to prepare the engagement of new clients to his programs.

And even though the road may be filled with all sorts of related opportunities, it is clear that his passion for sports broadcasting in the wresting arena (i.e., the wresting “mat”) will not be diluted by chasing after other types of “distractions.” That is, he has no plans to start a podcast about podcasting or other topics that may have become saturated in the podosphere.

However, he does consider himself a mentor that will talk to others interested in the niche and technology, and he will offer his counsel and advice, just to help out and “give back” to the podcast community. But his direction is to stay firm on the road of podcasting for his clients and to stay on the wrestling “mat.”

Image-Mattalkonline-mto-itunesYou can contact Jason Bryant at:

– email:  jason@mattalkonline.com

– twitter:  @jasonmbryant and also @mattalkonline

– telephone:  cell => 612-812-5983 and skype studio => 651-315-6171

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Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

Dec 20

33- Colligan’s upcoming book and Podcast Virtual Conferences and Virtual tickets

In this episode, we have two topics:

I. HOW TO PODCAST — A Book by Paul Colligan coming in February of 2015

Paul Colligan pre-launches his new book called “HOW TO PODCAST: 4 Simple Steps to Broadcasting Your Message To Smartphones, Connect Cars, Tablets, Televisions And More”

Paul-Colligan-book-for-2015-2014-12-20_13-23-16Paul is encouraging podcasters to submit the methods which they use to create and publish and promote podcasts. He is basing the first 4 chapters of his book on his 4 simple steps:  (1) Create digital media; (2) Put it online; (3) Get it podcast-ready; and (4) Tell the world.

And the next several chapters will deal with case studies of podcasters (who submitted their workflow details to Paul) and how they created and published their podcasts.

You can find out more details at www.ThePodcastReport.com. 

Refer to episode 26 and 27.

The book is going to go live in February of 2015. There was a special price of 99 cents in December when the announcement was made. Paul mentioned that he was going to offer the book at special prices again in the future. And in some live events, Paul intends to deliver the book for very little or no charge.

Of course, this reporter will review the book when it is published, and there will be a special episode that will deliver the information to you, our audience.

II.  Podcasting Live Conferences, Virtual Conferences and Virtual Tickets

The second part of the episode deals with the description, comparison and contrast of the following types of podcasting events:

(1) Live inbound conferences:

Examples are:

New Media Expo (NMX) and Podcast Movement

(2) Live inbound unconference:

Examples are:

PODCAMPS, FreelanceCamp, WordCamp, CareerCamp, ProductCamp, etc.

(3) Live Virtual Conference:

An example is:

Business Podcasters Summit

(4) Live Virtual un-conference

PODCAMP CITY ONLINE, 2007

(5) Virtual ticket:

Examples are:

New Media Expo (NMX)  and  PODCAST MOVEMENT

As you will hear in this podcast episode, when you, as a podcaster, prepare to deliver a presentation at a live event that provides recordings later on in the form of a virtual ticket, you should prepare for delivery to both the live audience sitting in front of you in the breakout session room; and also to the virtual ticket audience that will consume the video of your session several weeks or months later.

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Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

Dec 01

32- Interview with Doug Welch – “Podcasting Pioneer” & early podcaster

In our final stage of our mini-series of interviews with the earliest of podcasters, we deliver an interview with Baby Boomer Douglas E. Welch — of the very first podcasters (with the nickname of “PODCAST PIONEER”) in the podosphere (since September, 2004). He was also one of the very first New Media content producers who standardized in (1) repurposing content from a written column or blog: and (2) using screencasts to provide additional value to all 6 of his early podcast shows; and (3) taking a lead in organizing virtual events in the Bar-Camp style of un-conferences.

Douglas had his first podcast, Career Opportunities, and then added 5 more shows to become a prolific podcaster in multiple genres — from business, careers, gardening, finance, and high-tech discussions.

His current podcasts are available for subscription at www.DouglasEWelch.com.

His background is creative and not conventional — he was a THEATER major in college, but he was successful as an Entrepreneur for many years with his freelance computer-and-LAN installation-and-support business.

As you will hear in this audio episode, crawling under tables and desks to install or unclog the coils of cable that grow in IT locations was something less than desirable. So he decided to go into helping others with counsel, advice, public speaking, presentations and consulting for New Media, including screencasting, podcasting, video, blogging and other New Media areas. In addition, he is the author of 5 published books on amazon.com and other publishers.

Doug Welch as an author

Doug continues to be a driving force in the San Fernando Valley of Southern California with his own “Tribe” called New Media Interchange.

If you wish to contact Doug, please visit http://www.DouglasEWelch.com

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Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.