Oct 26

30- CoachZing interview by Doug Foresta examines Podcast monetization

The CoachZing Show is a podcast series, available on iTunes(R) and other directories, which delivers interviews with entrepreneurs, coaches, therapists, authors and speakers — to discover tips and techniques for effective content creation and marketing. It is available on iTunes and other directories, and it is a free podcast show.

Doug Foresta is the interviewer and host of this podcast show.

In this episode, we have a repurposed interview — as it is originally published by CoachZing.com. The reason why we deliver it in entirety and unedited as the final mp3 file published by CoachZing is that the person being interviewed is Fred Castaneda, who is also the host of The Struggling Entrepreneur podcast and the Podcast Reporter podcast (just 2 of the current active 8 shows).

As you will hear in this audio episode, Doug discusses the potential mistakes of content creators in the world of New Media and podcasting. He also discovers some of the strategies for entrepreneurs to make podcasting a successful tool as part of their marketing. They can do this by generating revenue streams by adding podcasting to their marketing.

 

 We thank Doug for his interview and we know it will provide value to the aspiring entrepreneurs who deal with content creation.

 

Select this link to listen to the audio episode in a separate window.

 

Copyright (c) 2014, Doug Foresta and www.coachzing.com and Fred Castaneda of www.strugglingentrepreneur.com and podcastreporter.com. All rights reserved.

Oct 23

29- Perspectives on upcoming Podcasting Hall of Fame

This episode discusses perspectives from THIS REPORTER’S OPINION on the criteria for nominating and selecting worthy candidates for the upcoming Podcasting Hall of Fame to be announced at NMX (New Media Expo) in April of 2015.

Podcasting Hall of Fame announcementAs you will hear in this audio episode, we thank Rick Calvert for making this event possible.

However, this reporter’s opinion discusses aspects and recommendations for focusing on contributions to the podcasting industry/community that have made an impact for the masses to enter and succeed in podcasting.

This goes way beyond any individual’s achievements or accomplishments for just gaining wealth for personal benefit, or for getting zillions of downloads for personal recognition — without any real benefit to the podcasting community or for helping to move podcasting in a growth direction.

In fact, as you will hear, we feel that the only 2 real individuals that merit Hall of Fame induction at this time would be Adam Curry (the “PODFATHER”) and Dave Winer — that is, those who made podcasting possible for us over 10 years ago (not just those who recently came on the scene to either make a ton of money or get a ton of downloads).

The recommendation is that the nominations and selections should include products, tools, programs, companies, offerings and resources that have made such an impact in podcasting — and which were given to the community as a contribution FOR FREE.

These would include the Levelator (intially from Gigavox in 2006), the PowerPress player (from Rawvoice) and Audacity.

There are other resources that have also contributed to podcasting that could also be mentioned — and probably will be soon discussed.

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Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

Oct 21

28- Success as podcaster — in spite of disabilities- Matt Cox

Many people take for granted — or assume — that their audiences have all their motor skills and physical faculties. For instance, they can see the video or hear the audio, etc. However, Matt Cox is a determined young man who is visually impaired (i.e., legally blind), but he is a man with a “vision” and objective. Not only does he consume audio podcasts since 2007, but he has also seen success in Corporate America with his career; and he also is in his 6th year as a podcaster.

Matt Cox 2014He is an aspiring Entrepreneur who wants to be a publisher of books — audio books, ebooks and even hard-bound and paperback books.

And in our audio episode, you will hear the interview with him about his current entry as a part-time entrepreneur in the area of podcasting, with a future in publishing.

His podcast show, called BRUNCH WITH THE BRITS, is available for free subscription on iTunes(R). What is remarkable is that he has over 322 episodes of this series.

 

BWTB on iTunes for Matt CoxIn addition to getting a Bachelor or Arts degree in Communication, he also spent several years in the Peace Corps and served in Morocco. He has also worked in the public sector, but he has really found his home and enjoyment in his work with Marriott Hotel Reservations.

As you will hear in this inspiring audio episode, his future plans include publication of audio books for niche audiences (such as aficionados of old time radio shows, and people with disabilities), as well as other types of publications on the Internet. He also plans to create a podcast network with various podcast shows in the near future.

However, he plans to maintain his part-time entrepreneurship with the “value-for-value” model in his podcasts while continuing his full-time success at Marriott.

Thus, as a part-time solo-preneur (with an administrative assistant who also provides free technical support), it appears that Matt Cox has found a formula that works in the area of New Media, while he maintains his day-job. In fact, up until this year, his podcast did not cost anything. Right now, he is “bootstrapping” his part-time enterprise as a solo-preneur.

His current plans for the near future include the possibility of attending his first NMX (New Media Expo), alongside with the NAB (National Association of Broadcasters) event in Las Vegas in April of 2015 — however, if there is a schedule conflict, his employment will ALWAYS take precedence. If and when he does attend the activities of NMX, he will be a very active participant for the awards and the training and education for podcasting and New Media.

You can check out his podcast show of Brunch with the Brits at:

– a libsyn.com link ( http://www.bwtbrits.libsyn.com/)

or

– via iTunes at the link:  https://itunes.apple.com/us/podcast/brunch-with-the-brits/id286383930?mt=2

or

– via the feed at http://bwtbrits.libsyn.com/rss

Contact information for Matt Cox

– email:  brunchwiththebrits@gmail.com

or

– email: producerdirectorMaria@gmail.com (if there is an issue with sound quality)

or

– twitter:  @bwtbrits

or

facebook:  MattCox  (and an open facebook group Brunch with the Brits)

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Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

Oct 10

27- Dave Jackson discusses criteria for NMX speaker proposals

This episode is an interview with Dave Jackson, the new Director of Podcasting for the New Media Expo (NMXLive.com) about the criteria for submitting speaker proposals for the upcoming 2015 conference.

Especially now, with NMX being in the same conference as the NAB (National Association of Broadcasters) show, it is possible that many more requests, applications and proposals to be a speaker at this event will be submitted by many podcasters.

As you will hear in this episode, Dave delivers (in a candid interview) his criteria to help podcasters become more successful in submitting quality proposals for this event in the Podcast track. Among them are:

– Have great “take-aways” that include good strategies, proof points, cases-in-point, and actionable information;

– Provide new information by avoiding “re-runs” of prior presentations that were made recently at other events like NMX 2014, Podcast Movement, Podcasters Summit, etc.

– Submit your proposal, even if your topic is in a niche or different genre — as all will be considered, both professional and hobby podcasters;

– Be prepared to be considered as a backup or alternate speaker if you are not selected to be one of the main sessions of limited electives;

– Start working on your presentation NOW, as Dave will be following up with the speakers chosen to make sure that they are going to deliver great content;

and there are other criteria, hints and tips.

Dave will try to ensure that the best content is provided and the best value is delivered to the NMX/NAB attendee and the virtual ticket holder that will consume the content.

Please note:

(1) Please submit your proposals directly to the web site at www.NMXLive.com, and NOT to Dave directly, by NO LATER THAN 24 OCTOBER 2014 — this is a HARD DEADLINE.

(2) Dave’s contact information is located at www.SchoolofPodcasting.com, if you are willing to offer assistance or help to Dave in his management of the Podcasting track.

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Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

Oct 09

26- Other conferences for Podcasters- perspectives from Rob Walch

Most podcasters who consume the blogs and podcast episodes of other podcast shows are probably aware of the 2 big conferences in which Podcasters are involved — New Media Expo in Las Vegas (at www.NMXLive.com) and one specifically oriented to podcasters (and put on by podcasters), Podcast Movement.

This episode is an interview with Rob Walch of Libsyn.com which discusses the “other” conferences (some oriented to podcasters) in which podcasters can attend, present, learn and do some valuable networking.

Rob Walch, who is the vice-president of Podcaster Relations for Libsyn.com, is one early podcaster (producing content since 2004) that has attended every major single podcast and New Media conference since 2005. That is, he attended the Portable Media Expo in 2005, the Podcast and Portable Media Expo in 2006, the Podcast and New Media Expo in 2007, The New Media Expo in 2008, 2013, 2014 — as well as all the BlogWorld and New Media Expos up until 2012. He has also attended Podcamps in various locations, and he is the organizer of a Podcasters Meetup.

Rob’s good fortune currently is to represent Libsyn at these events, since he has a passion for the company and for his job — especially since he still continues to podcast with his shows of Tii (This week in iOS), The Feed and Podcast 411. In doing so, he has a perspective far beyond what most podcasters have, in that he has seen a variety of events that can benefit podcasters and others who are in the New Media space.

Rob Walch at media eventsIn particular, Rob has recently been to the LA Podfest (Podcast Festival in Los Angeles, California, which is held annually and usually in September) for the past several years. As you will hear in this audio episode, his schedule covers over seven events in 2014.

We also discover that Rob has attended and participated in more conferences that provide value to podcasters than just about anyone else in the podosphere.

In addition, we get his perspective about virtual podcaster conference events, about Podcamps as events for podcasters, about Meetups as local events, and about “other” conferences and events that provide value to podcasters.

Rob can be reached at:

email:  Rob@libsyn.com

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Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

Oct 05

25- Ray Ortega- both video podcaster and audio podcaster

Ray Ortega is a professional podcaster.  In addition to his own part-time entrepreneurial work as an audio podcaster (with his own shows like The Podcasters Studio and Podcasters Roundtable), his main day-job is that of a video podcaster for a non-profit organization.

In this episode, Ray delivers his story of how he creates video content (for google hangouts on air, then also YouTube) and then repurposes it as an audio podcast, with the proper iTunes listing and feed to his audience — the Podcasters Roundtable.

In addition, Lon Naylor also describes the formula for repurposing audio podcast episodes into compelling, creative, visually engaging and message-driven screencasts with a good call-to-action.

Lon Naylor - success in screencastingIn fact, Lon completed the opposite approach for repurposing content. He took an audio podcast episode from PodcastReporter.com; and then he added animation, visual images graphics and templates, as well as callouts, zooms, pans and other visual properties to create a quality screencast. You can see this finished work at:

https://www.youtube.com/watch?v=YGXxBbXYIcY

 Podcasting quick tip as screencast:

In this episode’s quick tip, we deliver a screencast for the novice podcaster who has created their final wav file from a free editor (like Audacity) and now would like to encode it as a final mp3 file.

However, using the lame encoder in your podcast workflow path will not deliver the best audio quality if your episode is mainly dialogue or an interview (and not music). There is another mp3 encoder that is free to use, and it is within the iTunes(R) program. It can generate the mp3 final file with a higher quality encoder used for dialog.

This screencast link will walk you through how to (1) take your wav file and import it to iTunes; (2) how to prepare the settings in iTunes for quality mp3 encoding; (3) how to start and finish the mp3 encoding; and (4) how to copy your final mp3 file to your subdirectory for further processing (with mp3TagTools, for instance) or delivery to your media host.

Select this link to view the screencast tip as an mp4 file:

Encoding the final mp3 file with iTunes

Note: this screencast was created as the “raw” version in the workflow of short tutorial screencasts, which use the following steps:

(a) Create the total screencast using Camtasia Studio;

(b) Edit certain sections of the screencast in audio/video with Camtasia Studio (the result is what you see in this link, the “raw” video edited first draft);

While this screencast may suffice for most purposes, there is room for additional touching-up that can really make this screencast a better experience for the viewer/listener who is consuming this tutorial. The other parts of the workflow is what will be discussed in the upcoming course of Screencasting for Podcasters and will be:

(c) Adding animations, callouts and pan/zooms to enhance the visual engagement of the content; and finally,

(d) Adding the visual intro and outro content to complete the final screencast.

As promised, we will deliver podcasting or screencasting quick tips with future episodes of Skills in Screencasts and Podcasts.

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Copyright (C) 2014, Matrix Solutions Corporation and Logical Drive Marketing, LLC. All rights reserved.

Oct 02

24- PodMov University shuts down

In an email sent during the evening on October 1, 2014, paid subscribed members of the  PodMov.com program were informed that “PodMov University is Shutting Down.”

As you will hear in this audio episode, the program is no longer open and billing is suspended. However, they offered free attendance to the upcoming Business Podcaster Summit online event in January of 2015. The content of the notice is given in the audio episode.

In addition, some alternative programs for Podcaster education and training are presented toward the end of this episode.

This is, in fact, the third unsuccessful attempt to create a “Podcasting University” model since 2006. Perhaps a good business model that creates value and delivers on the customer promise of the marketing hype that comes with announcements of such programs will be forthcoming in the future from someone who can really deliver.

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Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.